The simplest way to A/B test in WordPress
abtestkit lets you run clean, fast, privacy-friendly A/B tests without code or complicated interfaces.\
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.
Why abtestkit?
- Reach your goals faster - turn guesses into data-driven decisions.
- Earn more from your website - optimise call-to-actions, headlines, and designs.
- Stay in flow - test variants directly in the Gutenberg editor.
- Keep control - your data stays in your WordPress database. (GDPR friendly)
- Works with any builder — Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, and more.
- Caching compatible — built for modern caching and performance plugins.
- No analysis needed - abtestkit tracks impressions & clicks, then automatically declares the winning variant with 95% confidence.
abtestkit isn't just another plugin. It's a growth tool that helps you experiment, learn, and keep moving forward.
Use cases
- Validate which headline pulls more readers in.
- Optimise your call-to-action button for higher clicks.
- Discover the image that makes visitors trust you more.
- Test different paragraphs or titles to improve sales.
- Let the plugin crunch the numbers and tell you the winner automatically.
Stop guessing. Start growing.
- Upload the
abtestkit folder to /wp-content/plugins/.
- Activate the plugin through the Plugins menu in WordPress.
- Open the abtestkit dashboard.
- Click '+ Create New Test' and follow simple setup wizard.
- Run the test, automatically reach the result, apply the winner.
Key features
✅ Full-page testing (duplicate & edit pages directly)\
✅ Block-level testing in the WordPress editor\
✅ Automatic winner detection using Bayesian confidence\
✅ GDPR-friendly (no external analytics)\
✅ Compatible with caching plugins & all major builders\
✅ One-click apply winner\
✅ Optional anonymous telemetry (opt-in only)