abtestkit - AB testing for WooCommerce

abtestkit is designed to work with normal WordPress editing workflows and major builders including Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more. Full-page tests are designed for WordPress pages, posts, builder-created layouts and WooCommerce product pages. Because builders and themes can output content in different ways, heavily customised setups should be checked after launching a test to confirm impressions and conversions are being tracked as expected.

abtestkit is designed to work with standard WordPress and WooCommerce themes, including themes that use normal templates, product loops, product pages and checkout flows. WordPress themes can customise product pages, AJAX carts, menus, templates and checkout behaviour in different ways. Some heavily customised setups may need additional testing or cache exclusions. abtestkit is built for real-world WooCommerce sites and is actively improved around compatibility edge cases.

abtestkit supports both manual and automatic testing. You can review the data yourself or let the plugin declare a winner using Bayesian confidence, then apply the winning version in one click.

Yes, ACF works for WooCommerce product testing, pages and posts.

No. The Version B shadow product is kept out of front-end listings (latest posts loops, archives, product grids, internal search, etc.) so only one "real" page/product appears to users.

Visitors are assigned consistently (sticky) so they keep seeing the same version during the test. Distribution is split evenly by default.

Yes. abtestkit uses a small first-party cookie to remember which version of a test a visitor has been assigned to, so they keep seeing a consistent version during the test. The cookie name starts with abtestkit_pt_ and stores only the assigned variant, such as A or B. By default, this lasts for 30 days unless changed by the site owner. For click conversion tracking, abtestkit may also use sessionStorage to prevent the same click being counted repeatedly in one browsing session. abtestkit does not store names, email addresses, or raw IP addresses in these cookies or browser storage. Site owners should include abtestkit in their cookie consent setup where applicable. For audience reporting, abtestkit also stores the visitor's original test-exposure context in a bounded first-party cookie for the test assignment lifetime. This contains only a device viewport class (mobile, tablet, desktop, or unknown) and a two-letter country code or unknown. It does not contain a raw IP address, raw user-agent, city, postcode, coordinates, name, or email address.

Yes, abtestkit allows you to split test WooCommerce variable products.

WooCommerce product tests use a Version B "shadow product" so you can test pricing, images, descriptions, galleries and other product content safely, without creating a second public-facing product in your store.

No. SKU, stock and ordering behaviour remain tied to the live WooCommerce product experience, so you can test commercial changes without creating duplicate product confusion or inventory conflicts.

abtestkit is designed to keep each visitor’s assigned version consistent across the WooCommerce journey, including product listings, product cards, product pages, cart, checkout and order tracking. Some themes and AJAX cart implementations customise how product data, prices and cart fragments are rendered. abtestkit continues to improve compatibility around these real-world WooCommerce behaviours so product tests remain reliable across more store setups.

Core impression, conversion and audience-reporting events are stored in your WordPress database (wp_abtestkit_events table). When your site is connected to an abtestkit account, abtestkit.io also processes the limited site, environment, test lifecycle, service state and notification data required to operate the connected service. See the Privacy Policy for full details about the information processed, purposes and retention periods.

Yes. abtestkit has a free version that includes its core WordPress and WooCommerce A/B testing functionality. A free abtestkit account is required to connect and use the plugin.

Yes. A free abtestkit account is required to connect your WordPress site and use the plugin. The account connection allows abtestkit to securely identify your installation and provide connected services such as account management, service state and hosted notifications.