Ad-Apt AI Marketing Roadmap

Stop guessing which marketing channels deserve your time and budget. AI Marketing Roadmap analyzes your WordPress site and gives you a personalized, prioritized 6-month plan across SEO, paid ads, content, email, local search, and more — generated in under 10 minutes, free. You answer a few short questions about your business. The plugin reads your site (pages, plugins, WooCommerce products, contact info, SEO data) so the AI never asks things it can already see. You get back a month-by-month roadmap showing exactly which channels to launch, in what order, and why. No signup required. No API key required. Free forever. How it works

1. Activate the plugin and click Roadmap in your admin sidebar
2. The plugin auto-analyzes your site (pages, plugins, products, contact info)
3. A built-in AI assistant asks 5-10 short questions about your business
4. You get a complete roadmap: which channels to launch (Google Business Profile, SEO, Meta Ads, email, etc.), in what month, with explanations
5. Export to PDF, CSV, Google Sheets, or Notion

What you get

• A prioritized deployment plan — 15-30 channels ranked for your specific business model
• Month-by-month timeline based on your team capacity and budget
• Industry-specific recommendations for 50+ verticals
• KPI tracker showing what to measure each month
• Service-area map for local businesses
• "This week's focus" dashboard widget — keeps the plan in front of you, not buried in a menu
• Exports to PDF, CSV, Google Sheets, Notion, and Email
• Conversation + roadmap saved so you can refine later

Especially good for local service businesses If you're a painter, plumber, dentist, attorney, contractor, cleaner, or any business that serves customers in a defined geographic area, this plugin is tuned for you. The roadmap leads with Google Business Profile optimization, service-area SEO, review-velocity tactics, and local directory placement — the channels that actually move the needle for service businesses, in the order they should be tackled. A built-in service-area map visualizes your coverage and identifies geographic gaps. Use cases

• Local service businesses (painters, plumbers, dentists, attorneys) — Google-Business-Profile-first plan tuned to your service area
• WooCommerce / DTC — Meta Ads + Google Shopping + email lifecycle roadmap
• Personal brands & coaches — content-first plan with newsletter, podcast guesting, speaking
• SaaS — SEO + LinkedIn + integrations playbook
• Nonprofits — donor + volunteer acquisition channels

Under the hood: the Hub & Spoke framework The roadmap is generated using Ad-Apt's Hub & Spoke model — your website is the hub (the one channel you fully own) and every marketing channel is a spoke that drives traffic back to it. The AI identifies which spokes matter for your business model and prioritizes by impact, cost, and time-to-value. You don't need to know the framework to use the plugin — it just shapes how the AI thinks. Built by Ad-Apt, a Portland-based performance marketing agency.

1.11.1

• Plugin Check / wp.org review pass — moved inline <style> and <script> from templates/connections.php into properly enqueued assets (assets/css/connections.css and assets/js/connections-debug.js)
• PHP-side state for the Connections debug page is now passed to JS via wp_localize_script (adaptRMConn), so admin-ajax URL and nonce are JSON-encoded by core instead of being echoed into a JavaScript string
• Prefixed template-scope variables in templates/connections.php ($account/$paired/$ga4 → $adapt_account/$adapt_paired/$adapt_ga4) to satisfy WordPress.NamingConventions.PrefixAllGlobals
• Replaced wp_redirect() in the Google OAuth launcher with wp_safe_redirect() and a scoped allowed_redirect_hosts filter for the upstream consent URL
• Added explicit phpcs:ignore comments documenting that ajax inputs are nonce-verified up-stack and that JSON payloads are sanitized after json_decode (sanitize_messages / sanitize_recursive)
• No user-visible changes

1.11.0

• Renamed plugin to "Ad-Apt AI Marketing Roadmap" (slug: ad-apt-ai-marketing-roadmap) — distinctive Ad-Apt identifier moved to the front of the name
• Security: incoming chat-history JSON ($_POST['messages']) and saved roadmap JSON ($_POST['data']) are now recursively sanitized after json_decode; messages normalized to {role, content} with sanitize_key + sanitize_textarea_field
• Documented OpenStreetMap Nominatim as a third-party service used by the service-area map, with terms and privacy links
• New: Connections panel inline in the Measurement section of your roadmap — pair your Ad-Apt account, connect Google, and set up GA4 in three clicks without leaving the page
• GA4 setup is fully agentic: creates a property in your own Google account (you keep ownership), picks the right industry category from your roadmap, and stores the measurement ID for the upcoming gtag injector
• Debug Connections submenu hidden by default (now only shown when WP_DEBUG is on)

1.10.2

• Plugin Check pass — text domain aligned with wp.org slug, output escaping inlined, $_POST handling switched to wp_unslash, removed deprecated load_plugin_textdomain call, prefixed uninstall globals
• No user-visible changes

1.10.1

• Plugin-side daily message cap (30/day per install) with friendly UX before users hit the server limit
• Defense-in-depth alongside the hosted Worker's per-install + global daily caps

1.10.0

• New: "This Week's Marketing Focus" dashboard widget — surfaces the current month's channels on your WP dashboard so the roadmap stays in front of you
• New: site-specific quick-scan findings — the AI now opens with a concrete gap (missing analytics, no abandoned-cart recovery, stale blog, no local SEO signal, etc.) instead of restating what you already see
• Public plugin name updated to "AI Marketing Roadmap — by Ad-Apt" for keyword discovery (slug unchanged)
• Removed sticky in-roadmap email signup; kept the dismissable post-roadmap card only (less funnel-y)
• Removed dead export modal HTML/JS (exports already run inline)
• Local-service positioning spotlight added to readme

1.9.0

• Self-hosted Google Fonts (Outfit, Source Sans 3, Instrument Serif, JetBrains Mono) — no more third-party CDN, GDPR-friendly
• Bundled Leaflet 1.9.4 locally — no more cdnjs reference
• Added load_plugin_textdomain() for proper i18n support
• Synced Stable tag with plugin version

1.8.2

• Identity prompt update — assistant introduces as Ad-Apt Roadmap, no Claude branding
• Removed "Powered by Claude" footer label

1.8.1

• Leaflet invalidateSize() fix — map renders correctly when service-area panel opens after roadmap generation

1.8.0

• Claude-like chat UI refresh — message bubbles, typing indicator, smoother scroll behavior

1.7.0

• Email opt-in form posts to Worker (/roadmap-chat/signup) and stores in D1 roadmap_email_signups
• Honors WordPress admin_email default; one-click consent

1.6.0

• Server-side rate limiting + analytics via D1 (roadmap_chat_usage table)
• Anonymous install ID (UUID) generated on first activation

1.5.5

• Removed promotional CTA from end of roadmap
• Added optional email opt-in card with newsletter signup
• Added privacy policy link in chat footer

1.5.4

• Map: filter out region-level geocodes (states, regions) — only show city-level markers
• Map: anchor outlier filter on first listed area, not centroid
• Expanded vague-terms blocklist (Pacific Northwest, Midwest, etc.)

1.5.3

• PDF export: fixed blank output (was hiding the parent container)
• Map: more lenient filter, accepts any city-level geocode

1.5.2

• PDF export: print stylesheet improvements; correctly disables animations during snapshot
• Better print color preservation for dark CTA card

1.5.1

• Map: smart zoom — tight on single city, bounded fit for multiple
• Map: hide entirely when all geocodes fail (no more world view)

1.5.0

• Working exports: PDF, CSV, Google Sheets, Notion (markdown copy), Email (mailto)
• Removed modal-based export flow — exports happen instantly with feedback
• Fixed CTA button text visibility against WP admin link colors

1.4.0

• MAX_TOKENS bumped to 8192 — fixes truncated roadmap JSON
• Server-side conversation persistence — refresh-safe
• Truncation-safe sanitizer

1.3.0

• Robust JSON parser handles multiple Claude output formats
• Defensive client-side filter strips JSON dumps from chat
• Added circular progress visualization

1.2.0

• Chat-first layout with roadmap as expandable side drawer
• Plugin container fits properly in WP admin
• Fits responsive screens

1.1.0

• Brand alignment with ad-apt.com (Outfit, Source Sans 3, Instrument Serif, brand color tokens)
• Defensive WP admin CSS resets

1.0.0

• Initial release