Adobe DTM is Adobe's tool for deploying it's Marketing Cloud tools to a website. The Adobe DTM for WordPress plugin is the first WordPress plugin dedicated to setting up and configuring Adobe DTM on WordPress. This plugin will install the necessary DTM code on your WordPress site, with the option to have a customizable JSON data layer automatically built from your site's page and post data.
Data Layer
Adobe DTM for Wordpress can build a JSON data layer variable for you to enhance data collection. The items that this plugin can insert into the data layer on the WordPress pages are:
- Post/Page Type
- Post/Page Sub Type
- Post/Page ID
- Post/Page Category Names
- Post/Page Tag Names
- Post/Page Author Names
- Post/Page Date
- Post/Page Title
- Post/Page Custom Fields
- Post/Page Count
- Search Term
- Number of Search Results
- Search Origin Page
- Logged-in Status
- Logged-in User Role
- Comment Count
The plugin will also allow you to rename the JavaScript variable for the data layer, as well as each sub object in the data layer.
1.0
Out of beta with some additional features: Control over the data layer sub object names; new items in the data layer: page/post ID, page/post custom fields; split up grouped data layer items into their own configuration; ability to specify that DTM is already installed on the site, which will only include the data layer; ability to disable DTM for different user types, or even for guests.
0.1
First public beta.