AdvocateLoop turns your happy customers into a chain of new ones. This plugin connects your WordPress site to your AdvocateLoop account and handles the WordPress side of that: capturing referrals from incoming links, and rendering share and claim widgets wherever you place them.
The plugin is intentionally lightweight. It attributes incoming referrals, renders widget containers via shortcodes, and reports the events your AdvocateLoop account needs. The referral rules, reward calculation, eligibility, and notification emails all live in your AdvocateLoop account — so there's nothing to configure on your server beyond connecting the two.
What the base plugin does
- Referral attribution — identifies referred traffic, so visits are credited to the right advocate.
- Share & claim widgets — drop widgets anywhere with shortcodes:
[advocate_loop_widget], [advocate_loop_share], [advocate_loop_claim], and [advocate_loop_share_buttons].
- Works on any WordPress site — no store or ecommerce platform required.
- Your branding — widgets follow the brand colors, logo, and domain set in your AdvocateLoop account.
- Built to extend — checkout add-ons like AdvocateLoop for WooCommerce slot in automatically, with no setup.
Optional add-on: track store orders
The base plugin covers WordPress-level tracking (widgets, shortcodes, and visit attribution). If you run a store and want to track orders, install the matching free add-on alongside this plugin:
- AdvocateLoop for WooCommerce — a separate free add-on that adds order tracking for WooCommerce stores. Its features are documented with that add-on.
Add-ons require this base plugin to be installed and active. When an add-on is active it adds its own tab under the AdvocateLoop menu; deactivate it and the tab is removed automatically. The base plugin works fully on its own without any add-on.
Requirements
- WordPress 5.8 or higher
- PHP 7.4 or higher
- An AdvocateLoop account (a free tier is available). The plugin shows a setup notice until you enter your API Key and Brand ID.
Full setup and usage documentation:
https://docs.advocateloop.com/plugins/wordpress/setup/