AIM Transparency

Label your AI-generated images and meet EU AI Act Article 50 on WordPress — free. If your site publishes AI images, from 2 August 2026 you must disclose them. AIM Transparency adds a clear, visible "AI-generated" badge, embeds machine-readable provenance in the image file (IPTC/XMP), and outputs schema.org JSON-LD — on any theme, with no account and no data leaving your site. The EU AI Act (Regulation (EU) 2024/1689), Article 50, requires transparency for AI-generated and AI-manipulated media from 2 August 2026. A website owner who displays AI images is a deployer, whose duty is a clear, human-visible disclosure at first exposure. Embedding machine-readable provenance in the file is best practice (and is what search engines and detection tools read to recognise AI images). AIM Transparency gives you both, on any theme:

1. Flag — mark an image as AI-generated, AI-edited or algorithmic from the Media Library (single, bulk action, and an "AI" column) — or record human provenance (Camera Photo, Human Created, Composite) with embedded metadata and no badge by default.
2. Visible badge — a configurable "AI-generated" badge renders on the front end across galleries, portfolio grids, masonry, featured images, content images and block/FSE themes. An optional Universal badge coverage mode extends to custom themes that hand-write their markup.
3. Machine-readable metadata — writes the IPTC Digital Source Type (Iptc4xmpExt:DigitalSourceType) into the file's XMP, plus schema.org JSON-LD (ImageObject + IPTC:DigitalSourceType) on the page.
4. Compliance record — export a CSV audit trail of every disclosed image (file, type, disclosure label, embedded status and IPTC URI), plus your Article 4 AI-literacy checklist as evidence, for your own EU AI Act records. Free.
5. Readiness score — a free EU AI Act readiness view that combines your Article 50 image disclosure (scored automatically from your settings) with an Article 4 AI-literacy checklist you tick off and document with evidence notes. Article 4 (AI literacy) has applied since 2 February 2025, ahead of the Article 50 deadline.
6. AI-assistant (chatbot) disclosure — not just images. If your site runs a chatbot, an [aicl_ai_notice] shortcode (and an optional floating notice) tells visitors when they are interacting with an AI, not a human, covering the EU AI Act Article 50(1) duty as well.

A modern dashboard (under the top-level AIM Transparency menu) shows live coverage stats, the badge preview, the embedding-engine status, and settings — and follows your WordPress admin color scheme. AIM Transparency is built by itisnothuman, a small independent studio — https://itisnothuman.com Who needs this Anyone publishing AI-generated or AI-edited visuals to an EU audience — bloggers, news and magazine sites, agencies building client sites, WooCommerce and other shops using AI product imagery, and portfolios. Being a small site is not, by itself, an exemption, and the Act reaches non-EU sites whose content is seen by EU users. IPTC vocabulary used (the same value C2PA uses, so it is forward-compatible):

• AI-generated: http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia
• AI-edited/composite: http://cv.iptc.org/newscodes/digitalsourcetype/compositeWithTrainedAlgorithmicMedia
• Algorithmic (non-AI): http://cv.iptc.org/newscodes/digitalsourcetype/algorithmicMedia
• Camera photo: http://cv.iptc.org/newscodes/digitalsourcetype/digitalCapture
• Human created (non-generative tools): http://cv.iptc.org/newscodes/digitalsourcetype/digitalCreation
• Composite of non-AI elements: http://cv.iptc.org/newscodes/digitalsourcetype/composite

File embedding uses exiftool when present (JPEG/PNG/WebP/GIF/TIFF); otherwise a built-in pure-PHP writer handles JPEG and PNG. Optional, off by default: an opt-in AI Transparency Directory lets you list your site publicly as one that discloses AI content. Nothing is shared without your explicit consent, and you can remove your listing anytime. Disclaimer: this plugin is tooling to help meet Article 50 transparency obligations. It is not legal advice. Whether content is in scope (e.g. what counts as a "deepfake"), your deployer status, and the wording of your disclosure remain your responsibility.

1.2.2

• Improvement: the Pro library scan now runs to completion from one click — the dashboard processes the library in batches with a live progress bar (inspected / adopted / remaining) and a cancel button, instead of stopping after one pass.
• Improvement: the scan result now reports what discovery found (images adopted from provenance already declared inside the files), alongside the strip-guard counts.
• i18n: the disclosure modal footer, its close button and the badge screen-reader fallback are now translatable.

1.2.1

• New: human-provenance source types — flag images as Camera Photo (digitalCapture), Human Created (digitalCreation, e.g. 3D renders or digital art made without generative AI) or Composite (composite, a non-AI mix such as photos + renders). Each embeds the current IPTC Digital Source Type into the file and the page JSON-LD, with no visible badge by default — honest provenance for human-made work, not just AI labels. (An optional visible badge for these types is available with the Custom badge style.)
• Improvement: embedding is now idempotent — files that already carry the exact Digital Source Type value (for example C2PA-signed camera captures) are left byte-for-byte untouched.
• Improvement: source-type names and the visitor-facing disclosure texts are now translatable.
• Fix: images whose badge is hidden (e.g. the Algorithmic type) now correctly emit their machine-readable JSON-LD, as the settings always described.
• Accessibility: custom-style badges on non-AI types no longer announce "artificially generated" to screen readers.

1.2.0

• New: a fresh default dashboard style ("Neo"), with a one-click toggle back to the original monochrome look — in Settings > Appearance or the palette button in the top bar. Both styles support light and dark mode. Fonts are bundled locally (Inter + Bricolage Grotesque, SIL OFL); the plugin still makes no external requests.
• New: the badge live preview now demonstrates the badge on bundled sample images (our own AI-generated artwork, labelled as such), with a small slider to switch scenes. Docs and Support links added to the dashboard sidebar.

1.1.0

• New: AI-assistant (chatbot) disclosure for EU AI Act Article 50(1) — tell visitors when they are interacting with an AI rather than a human. Drop the [aicl_ai_notice] shortcode into any page with a chat UI, or enable the optional floating notice that appears when a known chat widget is detected. Configurable disclosure text and position.

1.0.0

• Initial release: media flag, bulk actions, visible badge across Enfold/standard/block themes, optional universal badge coverage, IPTC/XMP embedding (exiftool + pure-PHP JPEG/PNG), JSON-LD, free CSV compliance export, React dashboard, opt-in transparency directory.