Amplitude - Analytics, Session Replay, A/B testing and CDP for your website
| 开发者 | amplitude |
|---|---|
| 更新时间 | 2024年10月16日 06:36 |
| PHP版本: | 5.6 及以上 |
| WordPress版本: | 6.5 |
| 版权: | Expat License |
详情介绍:
- Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.
- Run A/B tests to understand how content and copy changes can improve conversion
- Use Session Replay to quickly diagnose issues and understand holistic site health.
- Personalize and target audiences with synced data using our customer data platform
- Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.
- Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.
- Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.
- User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.
- A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks.
- Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.
- Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.
- Feature optimization: Identify which features and pages drive engagement and which need improvement.
- Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.
- Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights
- Collaborative analytics: Share insights across your team with built-in collaboration tools.
安装:
- First, download the plugin.
- Open the plugin’s settings page in WordPress.
- On the Amplitude Settings page:
- Enter the relevant Amplitude project’s API key in the text field. Instructions on locating your API key within Amplitude are available here.
- (Optional) Enable Session Replay in addition to Analytics.
- Select the Enable Session Replay checkbox.
- Drag the slider to indicate your preferred Session Replay Sample Rate. More information about the sampling rate is available here.
- Select Save Changes.
屏幕截图:
常见问题:
What can I track with the Amplitude for WordPress plugin?
Amplitude enables you to monitor web performance and key website metrics—such as traffic, page views, sessions, clicks, traffic, conversions, bounce rate, and more—all in your analytics dashboard. Amplitude also unites your web and product insights, giving you a holistic understanding of your end-to-end customer journey. As part of our all-in-one platform, you’ll also have access to starter templates, Session Replay, third-party integrations, collaboration tools, and more
Who should use the Amplitude for WordPress plugin?
The Amplitude for WordPress plugin is perfect for small businesses and startups that want to connect their WordPress site to the industry-leading Digital Analytics Platform without engineering resources. Amplite empowers small teams to grow their business with ease. If you miss GA’s Universal Analytics or GA 360, or if you want to move from GA4 to holistic web and product insights, the Amplitude for WordPress plugin is for you. This plugin enables you to bridge the gap between your website and its performance by automatically sending real-time insights from WordPress to Amplitude.
Can I use the Amplitude for WordPress plugin alongside Google Analytics?
Yes, Amplitude is 100% compatible with Google Analytics. You’ll be able to see WordPress insights in both platforms, but Amplitude has self-serve access and is easier to use and understand. You may notice discrepancies between the data in Amplitude vs. Google Analytics, and that’s because Amplitude gathers your website and product data across the entire customer journey. In other words, you get more accurate insights from Amplitude than GA because we collect more data points.
How does the Amplitude for WordPress plugin work?
The Amplitude for WordPress plugin enables the seamless integration, onboarding, and instrumentation of WordPress data into Amplitude. The plugin installs a Browser SDK, which automatically sends analytics event data from your WordPress site to Amplitude. The SDK also adds a Browser SDK script to each web page, enabling automatic Default Event Tracking on your website. Your WordPress site is ready to run Web Experiments! You can visually edit, add custom code, or split traffic to different URLs out of the box. This enables you to analyze your web data and generate real-time web analytics right into your Amplitude dashboard. With the power of the Amplitude digital analytics platform, you get access to cohorts and can even learn what your customers are experiencing with Session Replay. Your WordPress site will automatically send data about website events (such as page views, sessions, clicks, conversions, etc.) into Amplitude. This enables you to analyze your web data and generate real-time web insights right in your Amplitude dashboard. If the Session Replay checkbox is checked, the plugin also installs and activates the Session Replay SDK with the sampling rate you’ve selected.
Where can I find my API key?
You can find the unique API key that connects Amplitude to WordPress in the “Project Settings” in your Amplitude dashboard. This page has detailed instructions on where to find your API key.
Can I easily track events on my WordPress website?
Yes. Amplitude's Browser SDK captures page views, sessions, related event properties, and user properties out of the box by default. Visual tag editor adds the ability to capture element interactions and create events through a user interface, and it includes support for glob match to handle multiple pages. More information on the events and event properties captured through the SDK can be found here and information about our visual tag editor can be found here.
Do I need to do anything special if my Amplitude account is EU-based?
Yes, select the “Set Server Zone to EU” checkbox in Amplitude settings and save.
What specific events does the Amplitude for WordPress plugin track?
Our WordPress plugin includes default event tracking. Automatically instrument and track this predefined set of events:
- Page views
- Sessions
- Form interactions
- File downloads
- Element clicked
- Element changed
Where can I find the source code and documentation for the scripts added by the plugin?
- Amplitude Browser SDK (documentation) (source code) (releases)
- Amplitude Web Experiment SDK (documentation) (source code)
- Autocapture Browser Plugin (source code) (releases)
- Session Replay Plugin (documentation) (source code) (releases)
How can I contact you?
If you experience any issues or have questions not addressed by this FAQ, don’t hesitate to contact us at plugins@amplitude.com.
更新日志:
- Update: update banner and readme
- New: add web exeriment
- Update: update session replay sdk versions and readme
- Update: update sdk versions and readme
- Update: update readme
- Update: update readme
- Update: update WordPress compatibility
- Update: update sdk initialization
- Update: update sdk and plugin versions
- Update: update post activation redirection logic
- New: initial release