Analytics Integration for PostHog, WP, & WC

This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform. Features

• Easy Setup: Configure with just your PostHog project ID
• WooCommerce Integration: Track ecommerce events including:
• Product views
• Add-to-cart actions
• Cart updates
• Checkout process
• Completed orders
• User Tracking: Capture and identify logged-in user data
• Link Click Tracking: Monitor clicks on links (affiliate links, etc.)
• PostHog Experiment Support (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks
• Custom Initialization: Advanced options for custom PostHog configurations

Why Use PostHog? PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started. Some of the features PostHog offers include...

• Product and web analytics
• Revenue tracking and surveys
• Session recording and heatmaps
• LLM observability and AI assistant
• Feature flags and experimentation
• Error tracking and issue assignment
• Data pipelines and integrations

You can create a free account with PostHog at posthog.com WooCommerce Features With WooCommerce enabled, the plugin automatically tracks:

• Product view events
• Add to cart actions
• Cart views and updates
• Checkout progress and completion
• Purchase events with detailed product information

Gutenberg Experiment Support Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding. Link Click Tracking Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.

1.5.3

• Fix custom block attribute registration

1.5.2

• Refactor custom initialization settings
• Add boolean value conversion helper

1.5.1

• Use form for script customization to avoid arbitrary script injection

1.5.0

• Add nonce verification for AJAX
• Proper escaping
• json_encode to wp_json_encode
• Rename classes, functions, prefixes
• Refactor all scripts as dedicated .js files and enqueue them

1.4.11

• Set default tracking mode to identified_only
• Properly debug-gated all console logging

1.4.10

• Fixed JavaScript syntax error in WooCommerce integration

1.4.9

• Fixed jQuery selector in toggleSettings

1.4.8

• Improved compatibility with WooCommerce
• Fixed issue with direct add-to-cart link tracking
• Enhanced checkout process tracking

1.4.7

• Added support for custom PostHog instance
• Improved WooCommerce checkout tracking
• Fixed JavaScript errors

1.4.6

• Added link click tracking features
• Improved PostHog feature flag experiment functionality
• Fixed compatibility issues with WordPress 6.7

1.4.5

• Added custom initialization options
• Improved error handling and debugging
• Fixed issue with duplicate events

1.4.0

• Added support for Gutenberg experiments
• Enhanced WooCommerce integration
• Improved user identification

1.3.0

• Added WooCommerce checkout tracking
• Improved cart event handling
• Fixed issues with event batching

1.2.0

• Added product view tracking
• Enhanced add-to-cart event data
• Fixed compatibility issues with other plugins

1.1.0

• Added basic WooCommerce support
• Improved user tracking

1.0.0

• Initial release with core PostHog integration