BrikPanel: WooCommerce Dashboard, Abandoned Cart Recovery, Google Sheets Sync, Inventory Management & Bulk Editor

Yes. Every feature on this page is in the free version. There is no premium tier, no feature lock and no trial period. We also make a separate paid plugin, BrikMentor, and BrikPanel shows a small notice about it, which you can switch off under WooCommerce → Settings → BrikPanel → General. We have built 1000+ WooCommerce stores for our clients, learned from every one of them and decided to release BrikPanel.

Yes, by default. WooCommerce.com places ads in your admin, like the promo card above the Orders list, the sale badge on the Extensions menu and extension suggestions. BrikPanel turns them off with WooCommerce's own switches. To show them again, untick "Hide WooCommerce ads" under WooCommerce → Settings → BrikPanel → General.

Yes. BrikPanel gives you a complete WooCommerce analytics suite that runs entirely on your own server with no external dependencies. Sales analytics, product reports, conversion tracking, customer LTV, RFM segmentation, cohort retention and customer data are all included, nothing is sent to any third-party SaaS.

Yes. The BrikPanel dashboard ships a complete WooCommerce sales report out of the box, total sales, total orders and average order value (AOV), each with a ±% period-over-period delta, plus refunds and net revenue. Filter the sales report by today, yesterday, last 7 days, last 30 days, or any custom date range. The sales chart is rendered with Chart.js and pairs with the order status donut and conversion funnel for a full sales report you can read at a glance, without ever leaving wp-admin and without paying for an external analytics service.

Yes. The dashboard goes far beyond the built-in screens with a complete set of WooCommerce reports and WooCommerce sales analytics computed from your own store data: sales, orders, AOV and conversion rate live, plus customer LTV, RFM segments and cohort retention refreshed nightly. Each headline metric (sales, orders, AOV, visitors, conversion rate, net profit) is shown as a WooCommerce KPI card with a period-over-period delta, and a real profit report (revenue minus COGS, ad spend and manual expenses) sits right next to revenue. Because the LTV, RFM, cohort and geographic views are not part of core, BrikPanel effectively ships advanced reports for WooCommerce and custom WooCommerce reports as a free, self-hosted WooCommerce reporting layer, with no external SaaS and nothing sent off your server.

Yes. The BrikPanel admin dashboard is built from modular dashboard widgets (sales, orders, AOV, the conversion funnel, live visitors, the geographic globe, customer analytics and more), and the modules you do not need can be turned off from WooCommerce → Settings → BrikPanel. The sales charts and sales graphs are rendered with Chart.js and redraw for any date range you pick, so your custom dashboard shows exactly the sales charts, KPIs and reports you care about and nothing you do not.

Yes. When your store takes orders in more than one currency, BrikPanel converts every order to your store's base currency before summing, so Revenue, AOV and the sales chart are never a meaningless mix of currencies. With CURCY (WooCommerce Multi Currency) the exact day-of-sale rate is read from the snapshot CURCY stores on each order. With WCML (WooCommerce Multilingual & Multicurrency) the current WCML rate is applied and snapshotted onto the order the moment it is placed, and re-applied with the current rate whenever the order is updated or your WCML rates are saved. For any other multi-currency setup you can enter flat fallback rates under WooCommerce → Settings → BrikPanel → Currency, or supply a rate programmatically through the brikpanel_order_base_factor filter (parameters: current factor, WC_Order, order currency, base currency; return the multiplier that converts one unit of the order currency into the base currency).

BrikPanel reads product cost from WooCommerce's own native Cost of Goods Sold field (_cogs_total_value, WooCommerce 9.5+) — the same field the WooCommerce product screen edits — so any plugin or import pipeline that writes the native cost is picked up automatically, including direct database writes. Costs saved by older BrikPanel versions are migrated into the native field automatically. Variation costs follow WooCommerce's semantics, including the "additive" flag that adds a variation's cost on top of the parent's. If you keep cost somewhere else entirely, hook the brikpanel_product_cogs filter (parameters: resolved cost or null, product id, variation id) to point BrikPanel's per-product cost reads at your own source.

Yes. If you already run a dedicated analytics tool, disable Visitor tracking under WooCommerce → Settings → BrikPanel → Analytics and BrikPanel stops adding its tracking script, tracking cookies and tracking requests to your storefront. This switch covers analytics only: the shopper-facing features (checkout email capture, the Share cart button, the variation gallery) have their own switches, listed under "Does BrikPanel slow down my WooCommerce store?". You can also keep tracking on but raise the live-visitor refresh interval to reduce server load, or exclude logged-in customer details from the Live view for a fully anonymous setup. If you only want tracking to wait for cookie consent rather than switching it off, see the next question.

Yes. Tick Wait for cookie consent under WooCommerce → Settings → BrikPanel → Analytics and BrikPanel's visitor tracking creates no cookie, no browser storage and no request at all until the visitor allows analytics. Consent is accepted from any of three sources, so any consent platform can drive it:

• the WordPress Consent API (the statistics category), which BrikPanel also listens to for live changes;
• a banner calling brikpanel_start_tracking() in JavaScript, with brikpanel_stop_tracking() on withdrawal;
• the brikpanel_frontend_tracking_allowed PHP filter, for agencies wiring up a CMP without touching plugin files.

No. Wait for cookie banner under WooCommerce → Settings → BrikPanel → Cart abandonment is on by default, and the popup then holds back until the visitor has answered the banner. Accepting and declining both release it, because signing up for an offer is not tracking. On a store with no cookie banner nothing changes at all: the popup opens after its normal delay, exactly as before. It cannot be lost. Whatever happens with the banner, the popup opens no later than 30 seconds after the page loads, and the small floating tab that holds a visitor's own coupon code is never held back. Banners that speak the WordPress Consent API (Complianz, CookieYes, GDPR Cookie Compliance (Moove), WPConsent, Cookiebot, iubenda, Beautiful Cookie Consent Banner) need no setup. For a banner that does not, such as CookieAdmin, Real Cookie Banner or Termly, tell the popup when your banner was answered: document.addEventListener('click', function (e) { var answered = e.target.closest('#my-banner-accept') || e.target.closest('#my-banner-reject'); if (answered && window.brikpanel_popup_consent_answered) window.brikpanel_popup_consent_answered(); }, true);

Yes, both ways: network-activate it to run on every store in the network, or activate it on individual subsites only. Each site gets its own tables and settings either way. When network-activated, super admins additionally get network-wide access rules under Network Admin → Settings → BrikPanel Access.

Yes. BrikPanel ships a full WooCommerce customer analytics suite directly in the dashboard. Customer Lifetime Value (LTV) is calculated for every customer with average, top, and full distribution histogram. RFM segmentation scores every customer on Recency, Frequency and Monetary and groups them into 10 segments such as Champions, Loyal Customers, At Risk, About to Sleep, Hibernating and Lost. Cohort retention shows a month-by-month grid plus an average retention trend line. All three are computed from your own store data, no external service involved.

Yes, for store owners who want to stay self-hosted. BrikPanel gives your WooCommerce store the clean, modern admin experience of Shopify: product list with inline editing, bulk price and stock updates, live visitors, conversion tracking, geographic analytics, customer LTV / RFM / cohort reports, a branded login page, but your storefront, your customer data, and your orders stay on your own server. No monthly platform fee, no transaction fee, no vendor lock-in. If you were evaluating Shopify but want to own your stack, this is the Shopify alternative for WooCommerce we built for that exact use case.

For most stores, yes. BrikPanel includes complete woocommerce inventory management: stock levels, low stock badges, bulk stock updates, variation stock updates, all integrated into the same dashboard you use for sales and orders. If you only need daily stock work, BrikPanel is a much lighter ATUM alternative, and it also has supplier and purchase order features you can switch on under WooCommerce → Settings → BrikPanel → Suppliers.

The default WooCommerce product list is built for browsing, but searching, sorting and editing it is slow. BrikPanel ships a complete woocommerce product list plugin with thumbnail, SKU, regular and sale price, stock badge, category, AJAX pagination, live search, status tabs, one-click publish toggle and a slide-in quick edit panel for every row. Works on both simple and variable products, and the same woocommerce product list screen powers the bulk price and bulk stock updates so you never leave the page to edit your catalog.

Yes. The product list search matches the product title, the description and the WooCommerce SKU out of the box, including a variation SKU, which returns the parent product. If your warehouse also stamps a supplier code, a manufacturer part number or an EAN onto each product in its own custom field, point BrikPanel at it with the brikpanel_product_search_meta_keys filter, which receives the list of meta keys (just _sku by default) and the search term. Add your own key to the list and staff can find a product by typing it, on simple and variable products alike, because a match on a variation returns the parent. Up to ten keys are scanned. The filter is documented with a copyable example under WooCommerce, Settings, BrikPanel, Developers.

Open Products and click the Bulk update button in the toolbar. You can update prices, sale prices, and stock for all published products, by category, or for selected products. For variable products, click a product's price or stock in the list to edit it for every variation in one modal, or open the product and bulk update prices and stock across every variation from the bar above its variations table. This is the part most free WooCommerce bulk editor plugins do not handle, BrikPanel does.

Yes. Bulk edit variation prices WooCommerce is a core BrikPanel feature, and it is free. Set a percentage rule, set a fixed price, or update by attribute (every "Red" variation, every "Large" size). The same modal handles bulk update variation stock for the same products.

BrikPanel is built to stay light on your storefront. Everything you use in the admin (dashboard, reports, product list, product and bulk editors) loads only inside wp-admin, so none of it reaches your shoppers. On the storefront, BrikPanel adds only what its shopper-facing features need, and only on the pages that use them:

• Visitor tracking: a small script at the end of every page that sends its data in the background once the page is ready. On by default, switch: Analytics → Visitor tracking.
• Abandoned-cart email capture: a script on the checkout page only. On by default, switch: Cart abandonment → Email collection.
• Share cart button: a script and a small stylesheet on the cart page only. On by default, switch: Cart share → Storefront share button.
• Variation gallery: a small script on product pages. On by default, switch: Products → Multiple images per variation.
• Cart recovery popup: its scripts and stylesheet on your other pages, only if you turn the popup on. Off by default.
• Description image lightbox: a tiny script and stylesheet, only on products where you set a description image to open in a lightbox.

Yes. Every order query either has dual code paths, one for the HPOS order tables and one for the legacy posts table, or uses wc_get_orders(), which handles both. BrikPanel declares HPOS compatibility via FeaturesUtil::declare_compatibility('custom_order_tables', ...) and is tested on stores running both modes.

Open the BrikPanel dashboard. Scroll to the geographic analytics section. The 3D globe shows the countries your orders come from, and the Top 5 Countries and Top 5 Cities tables (by orders or by customers) update in real time. BrikPanel extracts country and city from the billing address of every order, so this works with no extra setup.

BrikPanel includes a built-in wordpress login customizer. The custom wp login page module is on by default ("Modern login page" in BrikPanel settings), so the default wp-login.php is replaced with a clean, branded login form that matches the rest of the BrikPanel admin. No CSS knowledge required.

Press Ctrl + K (or Cmd + K on Mac) anywhere inside wp-admin. The BrikPanel quick search overlay opens and searches across order ID, customer name, email, phone, and product SKU at the same time. This is the woocommerce search orders experience the WooCommerce admin should ship with by default.

Yes. BrikPanel includes a woocommerce live visitors widget on the dashboard that updates every 30 seconds. You can see what page each visitor is on, whether they have items in the cart, and whether they are an existing customer. This is real woocommerce real time visitors tracking, not estimates. A page nobody has touched for 30 minutes drops off the list, so a tab left open on a desk is not counted as someone on your store, and it comes back as soon as the visitor scrolls, clicks, taps or types.

Yes. BrikPanel includes a complete woocommerce conversion tracking system that records visitors, add-to-cart events, checkout starts, and completed orders. The dashboard shows your woocommerce conversion funnel as a five-step visual: Visitors → Product Views → Add to Cart → Checkout → Orders, with the count at every step and your overall conversion percentage on the Conversion Rate card.

Yes. BrikPanel ships a free WooCommerce conversion tracking plugin that records every visitor, add-to-cart, checkout start and completed order in your own database, no Google Analytics setup, no Hotjar, no monthly fee. The funnel and conversion-rate widgets on the dashboard are computed from this same dataset in real time.

Yes. BrikPanel includes a built-in WooCommerce cart abandonment and cart recovery system in the free version: no Klaviyo, Mailchimp or external email SaaS. It captures the email of shoppers who begin checkout but do not complete the order (from both the classic shortcode checkout and the newer block checkout, and from logged-in customers the moment they add to cart) and lists every one on a dedicated Abandoned Carts screen. Each entry keeps a full snapshot of the cart, including the exact variation, quantity and total, and moves through Active, Abandoned and Recovered automatically, even if the shopper later checks out with a different email. The screen has search, status, source and date filters, per-row product details, CSV and Excel export, and statistics cards. It works on both simple and variable products.

Switch on the optional email popup and BrikPanel shows a clean, on-brand sign-up offer to your visitors. Anyone who subscribes is issued their own single-use percentage cart recovery coupon (10% by default, and you set the rate), restricted to their email and valid for 30 days, shown right there with a one-click Copy button. You control the heading, message, button and success text, the delay before it appears, the cooldown after it is dismissed, and which of six animated reveal styles the coupon uses (Sealed envelope, Pocket card, Scratch card, Slot machine, Magnetic assembly or Classic ticket), all of which respect a visitor's reduced-motion preference. Close the popup and it folds into a small floating tab, one click from reopening.

Open Google Sheets in the admin sidebar, click "Connect Google Sheets", pick or create a target spreadsheet, and on the Orders tab toggle "Enable order sync" on ("Real-time append on new order" is on by default). Every new WooCommerce order is then appended to your Sheet within seconds, with one row per order, or one row per line item so variations land in their own rows. Status changes update the existing row in place. No Zapier, no Make, no monthly fee, a real woocommerce google sheets sync built into BrikPanel.

Yes. BrikPanel includes a complete WooCommerce to Google Sheets integration in the free version: real-time order sync, scheduled bulk export, two-way product stock sync, two-way expenses sync, analytics snapshot tabs (Sales Summary, Daily KPIs, Top Products, Funnel, Profit) and a customer + RFM snapshot. All five flows (Orders, Products, Reports, Customers, Expenses) ship free with no row limit on orders, products and customers, no premium tier, and OAuth-based authentication that requests minimum scopes only (drive.file, never full Drive access).

Connect Google Ads and/or Meta Ads from the BrikPanel Ad Platforms page. BrikPanel then pulls your daily ad spend: Ad Spend is shown per platform in the Expenses card on the dashboard, a WooCommerce ROAS card (store revenue ÷ ad spend summed across every connected platform for the active date range) is added, and Net Profit subtracts it (revenue − refunds − COGS − ad spend − manual and other expenses). COGS comes from WooCommerce's native cost field on each product and variation and expenses from the BrikPanel expenses table, so the woocommerce roas and net profit numbers are real, not estimates. The ROAS card is multi-currency aware: if an ad account reports in a different currency than the store, ROAS shows "Ad currency differs from store" instead of printing a misleading converted number, and that spend is left out of Net Profit.

For self-hosted stores, yes. BrikPanel gives you the WooCommerce ROAS and net profit view store owners buy Triple Whale, TrueProfit or BeProfit for: daily Google Ads and Meta Ads spend pulled in next to store revenue, COGS and expenses, but it runs on your own server with no monthly fee and no order or customer data sent to a third party: only your ad account ID and token, site address and date range pass through our brksoft.com helper. If you only need true ROAS and profit (not full multi-touch ad attribution), this is the free Triple Whale alternative built for that exact use case.

Yes. BrikPanel connects to both Google Ads and Meta Ads through a secure OAuth proxy (the plugin only ever stores encrypted tokens, never your password). It pulls daily spend per platform, backfills history, and re-syncs recent days automatically so the dashboard ROAS and net profit stay accurate. The integration is spend-and-profit focused, it does not install a Facebook pixel or do multi-touch attribution; it gives you true woocommerce roas and net profit without a paid SaaS.

Yes. BrikPanel includes a complete WooCommerce variation editor in the free version. Open any variable product and you can edit every variation's price, sale price, stock and SKU in one table, or bulk update the price, sale price and stock of every variation at once. The Bulk update modal on the product list adds attribute filtering, handy when a product has 50+ combinations, so the same woocommerce variation editor also supports per-attribute rules ("set every Red variation to $X").

The built-in WooCommerce analytics are slow, refresh on a delay, only show historical data, and have no live visitor tracking, no conversion funnel, no geographic globe, no customer LTV / RFM / cohort reports, no Cmd+K order search, no quick edit sidebar, no variation bulk editor, no custom login page, and no modern coupon manager. BrikPanel adds every one of those features inside a single free plugin.

No. BrikPanel is a real woocommerce admin dashboard plugin with custom database tables for visitor tracking, custom AJAX endpoints for every interaction, real conversion analytics, a working bulk editor, a real product editor, a real coupon manager, and a real custom login system. Other plugins (Dashify, UiPress) mostly restyle the admin. BrikPanel rebuilds the parts of WooCommerce that needed to be rebuilt.

In practice, yes. BrikPanel is built specifically for WooCommerce, but for store owners it behaves like a focused WordPress admin theme: it reskins the WooCommerce parts of wp-admin into a clean, Shopify-style custom admin panel, replaces the default toolbar, and restyles the product, order, customer and coupon screens. If you have been looking for a wp admin theme or an admin skin that makes the WooCommerce admin genuinely pleasant to work in (rather than a generic restyle that breaks on the next WooCommerce update), this is built for exactly that. You can also hide admin menu items for non-technical clients with the simplified mode (Modern navigation, on by default) and the Navigation menu editor, leaving only BrikPanel and WooCommerce in the sidebar.

Yes. BrikPanel does not interfere with frontend rendering, so it works with every page builder and SEO plugin we have tested. Yoast SEO, Rank Math, All in One SEO and SEOPress metaboxes (including their SEO score panels) render and save inside the BrikPanel product editor. It also has its own translation files and is fully compatible with WPML and Polylang for multilingual stores.

Yes. BrikPanel is compatible with WooCommerce Subscriptions, Subscriptions for WooCommerce (WP Swings), MemberPress, Paid Memberships Pro, WooCommerce Memberships, YITH WooCommerce Subscription, SUMO Subscriptions, WebToffee Subscriptions for WooCommerce and Restrict Content Pro. Subscription products and member orders sold through WooCommerce show up in the same product list, order screens and customer analytics as the rest of your catalog. Sales made in MemberPress, Paid Memberships Pro or Restrict Content Pro's own checkout are not WooCommerce orders, so BrikPanel does not count them.

Everything stays in your WordPress database. Visitor tracking writes to wp_brikpanel_visitors (daily totals), wp_brikpanel_visited_pages, wp_brikpanel_referrers and wp_brikpanel_cart_tracking, all anonymous counters with no visitor identifier in them. Other features have their own tables, created when BrikPanel is activated (expenses, suppliers, customer metrics, abandoned carts). Live visitor data is stored in a transient that auto-expires every 2 minutes and is never written to the database permanently. By default, your store, order, customer and visitor data is never sent anywhere. BrikPanel only contacts an external service for optional features you switch on yourself, described in the next question.

By default, nothing. BrikPanel only contacts an external service for features you explicitly opt into:

• Newsletter and survey (optional). The Newsletter row in WooCommerce > Settings > BrikPanel offers occasional emails about new features and tips. Only if you type your email and tick the consent box are that address, your site address, site language and BrikPanel version sent to brksoft.com. Unsubscribe from any email. A dashboard card links to a short survey on brksoft.com, carrying only your admin language. Privacy policy: https://brksoft.com/privacy-policy/ . Terms: https://brksoft.com/terms-and-conditions/
• Google Sheets sync and Google / Meta Ads (optional). If you connect these, BrikPanel exchanges data with Google, Meta and our helper at brksoft.com to run the sync and read your ad spend: Google Sheets uses it only for authentication, while every Google Ads and Meta Ads request (ad account ID and token, site address, date range) passes through it. They only run after you connect the relevant account.
• Deactivation survey (optional). Deactivating BrikPanel from the Plugins screen opens a short window asking why. "Skip and deactivate" sends nothing. Only "Send and deactivate" sends your answer, the days BrikPanel was in use, your BrikPanel, WordPress, WooCommerce and PHP versions and your admin language to our server at brksoft.com. Your site address, email and store data are never sent; the request's IP address is used only against floods and is not stored. Privacy policy: https://brksoft.com/privacy-policy/

No. Deactivating or deleting BrikPanel keeps your expenses, suppliers, purchase orders, visitor history and settings, so a reinstall picks up where you left off. Deactivating stops its background jobs. Regular ones, such as syncs and nightly scans, start again when you activate it; an import or export that was running, such as a Google Ads history import, must be started again.

Yes. The dashboard, the bulk editor, the inventory tools, the order management, the coupon manager, the custom login, the conversion tracking, the customer analytics suite, and every other feature listed above will remain free forever. We also sell a separate paid product (BrikMentor) on top of BrikPanel, but it is additive, BrikPanel itself stays 100% free.

BrikPanel, written as one word and without a "c". It is pronounced like "brick panel", so it is often searched for as BrickPanel, Brick Panel or Brik Panel. All of these point to this plugin, made by Brksoft.