BWD LadderFlow – Product Journey Engine

Turn every WooCommerce purchase into the start of a clear customer journey. LadderFlow is a value-ladder and post-purchase marketing automation plugin built for WooCommerce. Start with a downloadable PDF, course, sample, or physical lead magnet. After WooCommerce confirms each mapped purchase, LadderFlow schedules the next offer through the channels the customer explicitly selected. Keep adding onboarding, core, mid-value, high-value, continuity, or custom offers—there is no ladder or step limit in the free plugin. Because LadderFlow works with your existing WooCommerce products, checkout, payments, orders, shipping, subscriptions, and downloadable-file access stay inside the tools you already use. You control the products, timing, consent, and channel-specific message for every step. What you can build

• Unlimited value ladders and unlimited product steps.
• Free digital or physical lead magnets using normal WooCommerce checkout and fulfilment.
• Onboarding special offers, core products, mid-value products, high-value products, subscriptions, and custom steps.
• Per-step delay in minutes, hours, days, or weeks.
• Per-step Email, WhatsApp, and SMS channel selection.
• Separate optional consent for each channel in classic Checkout and Checkout Blocks.
• A responsive [ladderflow_offer] product/consent card for any WordPress page.
• Message tokens: {first_name}, {last_name}, {product_name}, {price}, {offer_url}, {coupon_code}, {site_name}, and {unsubscribe_url}.
• Signed one-click channel unsubscribe links.
• Quiet hours in the WordPress site timezone.
• Delivery retries with duplicate protection.
• Contact progress, purchases, refunds, messages, failures, and opt-outs in one event ledger.
• WordPress privacy export and erase support.
• WooCommerce HPOS and Checkout Block compatibility declarations.

Why stores choose LadderFlow

• Build a complete WooCommerce sales funnel without moving checkout to a hosted funnel service.
• Recommend the next relevant product only after a mapped purchase.
• Write a different message for Email, WhatsApp, and SMS instead of sending one generic message everywhere.
• Keep consent, opt-outs, delivery attempts, purchase progress, and refunds visible from WordPress.
• Start with a useful lead magnet and grow the journey at your own pace.

Watch the step-by-step walkthrough: https://www.youtube.com/watch?v=hj4qFfjdCew LadderFlow Pro The free plugin includes unlimited value ladders and product steps. LadderFlow Pro is a separate add-on for stores that need channel fallback, signed HMAC webhooks, journey intelligence, CSV exports, licensing, and automatic updates. Delivery providers

• Email: WordPress wp_mail(). Use your host, a free SMTP provider, or an existing Amazon SES/SMTP plugin without changing LadderFlow.
• WhatsApp: TextMeBot. LadderFlow enforces an eight-second request window and requires the API response to contain both status: success and comment: Message sent before recording the request as sent.
• Bangladesh SMS: Alpha SMS (sms.bd).
• International SMS: Twilio Programmable Messaging.
• Other SMS providers: A generic HTTPS JSON webhook sends to, message, and sender values.

Provider acceptance is not the same as handset delivery. Where a provider returns only an accepted or queued state, LadderFlow labels it that way. Built for responsible marketing LadderFlow sends no marketing message without channel consent. It does not track site administrators, phone home for analytics, or load remote admin assets. External APIs are contacted only after an administrator configures that provider and an opted-in contact reaches a matching step (or the administrator sends a controlled provider test). LadderFlow is made by Best WP Developer. Branding and product links stay inside LadderFlow admin pages; no public “Powered by” link is added.

1. Install and activate WooCommerce.
2. Upload the plugin folder to /wp-content/plugins/, or install LadderFlow from WordPress.org.
3. Activate LadderFlow.
4. Open LadderFlow → Value Ladders and create a ladder.
5. Select an existing WooCommerce product for every step.
6. Write the message and select its channels.
7. Configure providers under LadderFlow → Settings.
8. Add [ladderflow_offer funnel="123" step="step_key"] to a landing page when you want the built-in claim card.

Always run a provider test and a complete test order before launching a production campaign.

0.1.0

• Initial public release.
• Unlimited WooCommerce ladders and product steps.
• Email, TextMeBot, Alpha SMS, Twilio, and generic SMS adapters.
• Consent, unsubscribe, retries, quiet hours, event ledger, privacy tools, HPOS, and Checkout Blocks support.