Call Bullet is a call tracking and call attribution service for agencies and businesses. This plugin connects a WordPress site to a Call Bullet account and:
- Replaces your configured business phone number (visible text and tel: links, in common UK formats, including content that loads later) with a Call Bullet tracking number from your website pool.
- Leaves every other number and contact detail on the page untouched.
- Shows calls, answered and missed calls, call sources, attribution evidence and tracking health in native WordPress screens.
How it works
- A visitor arrives on your site and sees a tracking number in place of your business number.
- The visitor calls that number.
- Call Bullet forwards the call to your real business number.
- The call, and the source that led to it (for example Google Ads, organic search or social), appears in Call Bullet and in this plugin.
Agencies can connect a client's website by signing in. The website is linked to one client only and can read that client's call data only.
A Call Bullet account is required. Without an install key or sign-in, the plugin does nothing on the front end.
Screens
- Overview: calls, answer rate and top sources for the chosen date range.
- Calls: the call log with source, outcome, length and a link to the full call in Call Bullet.
- Attribution: which sources and landing pages led to calls.
- Numbers: each tracking number with impressions, calls and status.
- Tracking health: a checklist showing whether swapping is working on this site.
- Settings: connection, install key and the Number swapping switch.