CCD Traffic Sources

Find out which traffic sources and marketing campaigns generate enquiries - not just visits. CCD Traffic Sources is a WordPress traffic attribution and conversion tracking plugin. It connects form submissions and contact clicks with the source, campaign, referrer and landing page that brought the visitor to your site. The built-in dashboard answers practical questions:

• Did this enquiry come from Google Ads, organic search, social media, a referral or direct traffic?
• Which UTM campaign generated the form submission or contact click?
• Which landing pages and contact methods lead to conversions?
• What were the visitor's first and current traffic sources?

No external account is required. Conversion events are stored in your own WordPress database by default. How traffic attribution works

1. A visitor arrives from a search engine, ad, social network, referral or UTM-tagged campaign.
2. CCD Traffic Sources records first-touch and current-touch attribution in first-party cookies.
3. When the visitor submits a supported form or clicks a tracked contact link, the plugin records a conversion event.
4. You can review and filter the result in the WordPress Traffic Sources dashboard.

The plugin records conversion metadata and attribution data. It does not read or store names, email addresses, phone numbers, messages or other form field values. Conversions it tracks

• Form submissions from regular frontend POST forms
• Successful AJAX submissions where a supported form plugin provides a reliable success event
• Phone link clicks using tel:
• Email link clicks using mailto:
• SMS link clicks using sms:
• WhatsApp, Telegram, Viber and Messenger links
• Google Maps, Apple Maps, Waze and geo: direction links

Form integrations The plugin detects common WordPress form systems and uses reliable success events where available:

• Elementor Pro Forms
• Contact Form 7
• WPForms
• Gravity Forms
• Fluent Forms
• Avada Forms / Fusion Forms
• Formidable Forms
• Ninja Forms
• WPBakery-rendered forms
• Standard HTML and custom POST forms

Lead source and campaign data Conversion attribution can include:

• Traffic channel and origin
• First-touch and current-touch source and medium
• First-touch and current-touch campaign, term and content
• First/current landing page and referrer
• Form metadata, conversion type and timestamp

The tracker recognizes standard UTM parameters: utm_source, utm_medium, utm_campaign, utm_term and utm_content. It also detects advertising click IDs from Google, Microsoft, Meta, TikTok, LinkedIn and Yandex to improve traffic-source classification. Conversion dashboard The local WordPress dashboard includes:

• Custom date ranges
• Filters for conversion type, form and traffic channel
• Configurable metric cards
• First-touch and current-touch attribution
• Campaign, landing-page and referrer reporting
• Configurable data retention for 90, 180 or 365 days, or no automatic deletion

Privacy-focused by default

• Conversion events stay in your WordPress database by default
• No raw IP address or geolocation is stored
• Personal form values are not collected by the event tracker
• Sensitive query parameters are removed before URLs are stored
• Optional Consent Mode can delay tracking until consent is granted
• Suggested text is registered in the WordPress Privacy Policy Guide
• GA4/GTM sending is optional and disabled by default

Google Analytics 4 and Google Tag Manager Optional GA4/GTM conversion events can be enabled in Settings. Available methods include a GTM-friendly dataLayer event, an existing gtag function, or direct loading of gtag.js. The dataLayer option does not load another Google script. The default installation does not contact Google or another analytics provider. Frontend REST event endpoint Logged-out visitors use protected frontend REST endpoints to submit conversion events. The endpoints do not expose dashboard data and apply short-lived tokens, same-site checks, validation, duplicate handling and rate limiting.

1.0.2

• Excluded WooCommerce operational forms from generic conversion tracking.

1.0.1

• Added Avada Forms / Fusion Forms support, including successful AJAX submission tracking.

1.0.0

• Initial public release.