Choice Universal Form Tracker for Google Tag Manager

No. The plugin pushes its events to window.dataLayer whether or not it injects a container for you. If you already load GTM through a theme or another plugin, leave the container ID empty and the events will reach your existing container.

Yes. When another plugin already loads your container, leave this plugin's container ID empty. Its events go into the same window.dataLayer, so your existing container receives them, provided that plugin keeps the default dataLayer name. Those plugins are separate products, and this one is not affiliated with their makers.

No. There is no paid tier and no upgrade prompt. Two optional features can use services Choice OMG runs for its agency clients: phone validation, which needs a registration secret Choice OMG issues to those clients, and the click collector, which can point at a collector of your own instead. Both are off by default and are described under External services.

Contact Form 7, Gravity Forms, Ninja Forms, Elementor Pro forms, and Avada / Fusion Builder forms. Detection is automatic; scripts for a form plugin that is not installed are never loaded.

Form submissions produce dataLayer events containing the email address and phone number entered, the form's identity, and the campaign parameters captured when the visitor arrived. Those events go to your own analytics setup. Nothing leaves your site unless you configure one of the services listed under External services.

UTM parameters and click IDs are stored in the visitor's browser for 30 days from their first visit carrying them, so attribution survives a gap between the ad click and the form submission. First-touch attribution is kept for a year in a separate cookie. On the server, each tracked click is a row in the plugin's click tracking table: the click ID and its ad platform, the campaign parameters, a keyed hash of the visitor's IP address, the browser's user agent, the referring page, the landing page address, the Google Analytics client ID when the visitor has one, and the tracked events with their times. A click on a phone or email link by a visitor who did not arrive from an ad also creates a row, under a temporary ID. Rows older than the Click Data Retention setting (365 days by default) are deleted once a day. The IP address itself is never stored, and the hash is keyed with the authentication keys in wp-config.php, so a copy of the database alone cannot reverse it.

That depends on how you configure it. The plugin writes campaign parameters to the visitor's browser and puts submitted contact details into your dataLayer, so it processes personal data and belongs in your privacy policy and your consent flow. Review the External services section for anything that leaves your site.

The tracking scripts are plain JavaScript with no jQuery dependency, and each form plugin's handler loads only when that form plugin is present. Tracking errors are caught so a failure cannot block a form submission.

Yes. The Click Tracking screen shows a webhook URL that marks a tracked click as qualified, scores it, or records a lifecycle status such as qualify_lead. Every request must carry the site's secret webhook key, which the same screen displays and can regenerate. Requests without the right key are rejected with HTTP 403 and change nothing.

Yes. Filters cover the computed lead_id (cuft_lead_id), the phone country code used to normalise it (cuft_lead_id_phone_country), the attribution payload (cuft_form_attribution_payload), and whether the plugin runs at all (cuft_enabled). Since 3.30.0, cuft_ignore_phone_numbers adds numbers that are never tracked, cuft_record_event decides whether an event reported by the browser is recorded on its click, and cuft_click_retention_days sets how long click rows are kept.

Yes. List the number under Settings > Ignored Phone Numbers, and clicks on any tel: link to it produce no phone_click in the dataLayer and nothing on the click record. Numbers match on their last 10 digits, so every formatting of the same number is covered. To exclude a single link of any kind, add the attribute data-cuft-ignore or the CSS class cuft-ignore to the link or to an element around it; in Elementor the class goes under Advanced > CSS Classes.