ClickTrail – UTM, Click ID & Ad Tracking (with Consent) -- WordPress 插件

开发者	hugoc
更新时间	2026年3月13日 11:56
PHP版本:	8.1 及以上
WordPress版本:	6.9
版权:	GPLv2 or later
版权网址:	版权信息

ClickTrail helps WooCommerce stores and lead-generation sites stop losing campaign context between the landing page and the conversion. This plugin is sponsored by Funnelsheet.com. For WooCommerce specifically, ClickTrail keeps attribution attached to the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout, plus post-purchase milestones, through the same ClickTrail pipeline. It is built for the parts of attribution that usually break in production: cached pages, dynamic forms, multi-page journeys, repeat visits, consent requirements, and optional server-side delivery. Instead of only reading the landing-page URL and hoping the data survives, ClickTrail keeps first-touch and last-touch context available until the conversion point and makes that context usable inside WordPress. It captures first-touch and last-touch source data, keeps it available during the user journey, and makes that data usable where conversions actually happen:

WooCommerce orders
supported forms
browser events
optional server-side delivery

That lets teams start with reliable order or form attribution first, then add browser events, consent handling, or server-side transport later when they actually need them. What problems it solves

WooCommerce orders losing source data: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.
Checkout continuity breaking before purchase: WooCommerce storefront journeys can now emit opt-in view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout signals through the same ClickTrail event layer used elsewhere in the plugin.
Cached or dynamic forms: Hidden fields often break on cached pages or AJAX-rendered forms. ClickTrail includes client-side fallback and dynamic-content support.
Cross-domain breaks: Approved link decoration and attribution tokens help keep continuity between domains or subdomains.
Consent and transport complexity: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin.

Core capabilities

Capture: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.
WooCommerce: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.
Forms: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.
Events: browser event collection with dataLayer pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as login, sign_up, and comment_submit, and optional WooCommerce storefront events.
Delivery: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.

What is new in 1.5.0 This release expands WooCommerce coverage, admin operations, and native delivery breadth without changing the underlying architecture:

WooCommerce HPOS compatibility declaration: ClickTrail now declares compatibility with WooCommerce custom order tables during bootstrap and keeps order-level attribution logic on Woo APIs.
Richer purchase payloads: purchase events now include additive commerce fields such as subtotal, tax_total, shipping_total, discount_total, discount_codes, status, order_currency, item_quantity, plus richer item detail such as product_id, sku, variant, and categories.
Broader WooCommerce coverage: sites can opt in to view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout through the existing ClickTrail browser event layer, and server-side delivery can follow post-purchase milestones such as order_paid, order_refunded, and order_cancelled.
Stronger admin operations: Settings now includes a setup checklist, while Diagnostics now adds conflict scanning, backup restore, and Woo order trace lookup for stored payload snapshots.
Selective adapter expansion: native delivery support now includes Pinterest Conversions API and TikTok Events API alongside the existing adapters.
Deployment and privacy hardening: this release also packages the recent WordPress.org deployment cleanup, Plugin Check fixes, privacy-query hardening, and debug visibility improvements.

Current admin structure The main settings experience is organized by capability:

Capture
Forms
Events
Delivery

Operational screens stay separate:

Logs
Diagnostics

Supported integrations

Forms: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms
Commerce: WooCommerce
CMP sources: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom
Webhook providers: Calendly, HubSpot, Typeform
Server-side adapters: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API

Forms behavior by plugin

Contact Form 7 and Fluent Forms: ClickTrail can add hidden attribution fields automatically.
Gravity Forms and WPForms: ClickTrail can populate matching hidden fields you add to the form.
Recommended for Gravity Forms and WPForms: add the hidden fields you want stored or exported, and ClickTrail will fill them.
Elementor Forms (Pro): ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.
Ninja Forms: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.

Supported click IDs

Google: gclid, wbraid, gbraid
Meta: fbclid
TikTok: ttclid
Microsoft: msclkid
X / Twitter: twclid
LinkedIn: li_fat_id
Snapchat: sccid
Pinterest: epik

Additional capture fields

Extended UTMs: utm_id, utm_source_platform, utm_creative_format, utm_marketing_tactic
Browser/platform identifiers: fbc, fbp, _ttp, li_gc, ga_client_id, ga_session_id

安装:

Before you configure anything ClickTrail can be rolled out in layers. A basic attribution setup for forms or WooCommerce does not require server-side delivery on day one.

If you only want attribution inside WooCommerce or forms, you can leave server-side delivery disabled.
If your site already loads Google Tag Manager, do not add the GTM container ID again in ClickTrail.
If you use Gravity Forms or WPForms, add the ct_* hidden fields you want stored or exported before testing.
If your site has consent requirements, decide whether ClickTrail or your existing CMP should be the consent source.

Recommended first setup

Install the plugin through WordPress or upload it to /wp-content/plugins/click-trail-handler/.
Activate the plugin.
Open ClickTrail > Settings.
In Capture:
keep attribution enabled
choose a retention window that matches your sales cycle
enable cross-domain continuity only if visitors move between approved domains or subdomains
In Forms:
enable only the integrations you actually use
for Contact Form 7 and Fluent Forms, ClickTrail can add attribution hidden fields automatically
for Gravity Forms and WPForms, add the matching ct_* hidden fields you want to preserve, such as ct_ft_source, ct_lt_source, or ct_gclid
In Events:
leave browser events enabled only if you want dataLayer pushes and on-site event capture
enable WooCommerce storefront events only if you want view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout in the browser event layer
add a GTM container ID only if your site does not already inject GTM somewhere else
In Delivery:
leave server-side delivery off if you do not have a collector, sGTM, or advertising endpoint yet
if you do use server-side delivery, configure the adapter, endpoint, and timeout here
if consent is required, choose the correct consent source and mode before going live
Open ClickTrail > Diagnostics and run the relevant checks, especially Endpoint Test, Conflict Scan, and Woo Order Trace Lookup when applicable.

How to verify your setup

Visit your site with a test URL such as ?utm_source=test&utm_medium=cpc&utm_campaign=clicktrail-install-check.
Browse to another page, then place a test WooCommerce order or submit a supported form.
Confirm the expected result:
the WooCommerce order or form entry contains attribution values
Woo purchase events appear in your GTM preview or dataLayer
if Woo storefront events are enabled, view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout appear in GTM preview or the dataLayer
Diagnostics and Logs show intake or delivery activity if Delivery is enabled

Good default rollout Start with Capture plus the forms or WooCommerce integrations you already use. Add Events next if you want browser analytics signals. Add Delivery only when you are ready to send data to a collector or advertising endpoint.

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常见问题:

更新日志:

1.5.0

Declared WooCommerce HPOS compatibility during bootstrap and kept Woo order tracking on Woo order APIs.
Enriched WooCommerce purchase payloads with additive order totals, coupon/status data, richer item detail, and customer/order metadata.
Added opt-in WooCommerce storefront events for view_item, view_item_list, add_to_cart, remove_from_cart, and begin_checkout, including richer product-list context.
Added Woo order milestone delivery for order_paid, order_refunded, and order_cancelled, plus Diagnostics trace lookup for stored payload snapshots.
Added setup checklist, conflict scan, backup restore, and Woo order trace lookup in the admin surfaces.
Added Pinterest Conversions API and TikTok Events API as first-class native delivery adapters.
Added registry-backed QA/docs alignment for the expanded destination and diagnostics surface.
Included the recent WordPress.org deployment cleanup, Plugin Check fixes, privacy-query hardening, and better debug visibility.

1.3.9

Made WordPress privacy export and erasure safer by escaping user_id fragments used inside LIKE-based event matching.
Improved large-site privacy erasure performance by deleting matched event rows in batches.
Added lightweight caching for frequently read plugin settings.
Stopped loading the frontend consent bridge script on pages that do not need attribution capture, consent handling, or browser events.
Added clearer debug output for invalid attribution-token payloads and for database-level failures during privacy erasure.

1.3.8

Added a smarter referrer fallback for visits that arrive without UTMs or click IDs.
ClickTrail now classifies common search, social, and external referral traffic into first-touch and last-touch source / medium values.

1.3.7

Introduced dedicated session management with a 30-minute inactivity model and separate session storage.
Added client-side and server-side session helpers so forms, purchases, and event payloads can include consistent session information.

1.3.6

Added native Elementor Forms support and completed the Ninja Forms submission-storage path.
Expanded the capture schema to include newer UTM fields and browser/platform identifiers.
Split browser event collection from browser event transport and moved frontend attribution onto the shared consent bridge.

1.3.5

Rebuilt the main settings experience around four capability-based tabs: Capture, Forms, Events, and Delivery.
Removed user-facing "Tracking v2" language from the main admin flow while keeping backward-compatible internal storage where needed. Older release notes remain available in changelog.txt.

ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

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