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ConsentForAds

开发者 dmartuszewskium
dmartuszewski
更新时间 2018年5月25日 17:38
PHP版本: 5.4 及以上
WordPress版本: 4.9.6
版权: GPLv2 or later
版权网址: 版权信息

标签

advertising tool gdpr consent unveilmedia

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详情介绍:

ConsentForAds (by UnveilMedia) is the GDPR-compliant tool for WordPress publishers to opt-in/opt-out users for digital advertising in the EU. ConsentForAds (by UnveilMedia) is an official IAB Consent Management Platform. UnveilMedia listed here on the list of official CMPs, http://advertisingconsent.eu/iab-europe-transparency-consent-framework-list-of-registered-cmps/ - ad we enable publisher to become compliant. Google and other major buyers has already told the market they will not buy from sites that are not opt-ed in. We actively pass consent to ad tech vendors and media buyers to show which users have opt-ed in/opted-out of having their data used in advertising targeting. Under GDPR all sites must obtain explicit consent from EU users to use PII data (in the case of desktop and mobile, cookies) for digital advertising. Most of the major programmatic and ad tech vendors that buy WordPress publisher ad space are partnering with the IAB Framework. ConsentForAds allows you to stay on the right side of the new GDPR regulations. What does ConsentForAds do?

安装:

  1. Upload the plugin files to the /wp-content/plugins/consentforads directory, or install ConsentForAds plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the 'Plugins' screen in WordPress
  3. Go to ConsentForAds section in Admin pane and accept Terms of Use

屏幕截图:

  • This screen shows how the ConsentForAds icon looks like on website.
  • This screen shows how the window to edit consents looks like to your users.

常见问题:

Is this plugin actually GDPR compliant?

ConsentForAds, by UnvielMedia (creators of Ads.Txt Admin), ia an accredited Consent Management Platform. We are listed by the IAB as a platform that allows us to pass opt-ins and opt-outs to your ad tech and advertising partners. The framework allows us to pass real consent to your advertising partners in Europe.

What is a CMP and why is IAB accreditation important?

While there are many GDPR plugins on WordPress none of them actually have any technical ability to pass consent to your advertising partners. The IAB tech framework allows this to happen. ConsentForAds allows publishers to continue to make money while conforming to the GDPR regulations.

Will my European ad revenue be affected by GDPR?

Yes. Most of your advertising revenue in Europe comes from programmatic - and GDPR is going to hit it hard without a reliable solution in place. Google have already told its partners it will not buy inventory from any third party without an explicit opt-in. ConsentForAds helps you do this.

Why should i implement this plugin?

ConsentForAds is a tool built by publishers for publishers. The key reasons you need to have a proper compliant Consent Management Platform like ConsentForAds solution include:

  • Only GDPR compliant sites can maintain programmatic spend, as most European WordPress publisher revenue comes from data-driven buys
  • Threat of litigation from consumer advocates and private European citizens
  • Compliance with GDPR regulations and user privacy, as all 3rd party cookies running on your site require explicit opt-ins

Will this plugin cover all my advertising partners?

The answer is NO. Unless they are listed in the IAB global list - http://advertisingconsent.eu/transparency-consent-framework-global-vendor-list/. For the most part most of your ad tech and advertising partners will be listed. If not, you run the risk of non-compliance.

Where is Google on this list?

Google is expected to announce its inclusion in the list in the coming weeks. We are set up to cover all Google products once they have entered the IAB Tech Framework.

更新日志:

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