Conversell is a no-code AI chatbot for WooCommerce and WordPress. Build a personalized shopping assistant and customer support bot, train it on your own store, and automate the questions your team answers every day. Start on your website, then extend it to WhatsApp, Messenger, Instagram and a phone callbot on a paid plan.
Most visitors leave a store without doing what they came for. Either they could not find the product or the information they needed, or their question arrived when nobody was there to answer it. On a store, that is a lost sale.
Conversell answers those questions when they are asked. Shoppers describe what they want in their own words, and the assistant searches your WooCommerce catalogue and suggests products that match their needs and budget. Questions about shipping, returns, sizes or materials are answered from your own content, not from the open web. When a request is outside what the assistant can handle, the conversation goes to your team.
You train it on your own content, and your product catalogue is synchronised automatically once the plugin is connected. There is no API key to buy and no model to configure: the AI is included.
🎁 The Free plan costs nothing and needs no credit card: 1,000 AI replies per month, a full month for a small store. It is a free plan, not a trial, and it does not expire.
🇪🇺 Conversell is built and run in Europe. Conversell SASU is based in Paris, and your visitors' conversations are never used to train foundation models.
👉 Try it yourself
No sign-up needed - open the chat and ask it something:
And a 90-second look at the app:
https://youtu.be/K0-KBdfZbVw
⚙️ How it works
- 🎓 Train. In the Conversell app, add your knowledge sources: website pages, uploaded files, plain text and Q&A pairs. They are processed and indexed automatically.
- 🔌 Connect. Install this plugin and connect it to your Conversell bot from the plugin settings in your WordPress admin.
- 💬 Answer. When a visitor writes a message, the assistant retrieves the relevant passages from your Knowledge Base and writes its reply from them. This is why its answers reflect your content and not generic web content.
- 🤝 Hand off. If the request is out of scope, the conversation is routed to the human assistance contact you set in your workspace.
- 📈 Improve. Use the analytics dashboard and conversation review to see what visitors ask, then add the missing content to your Knowledge Base.
🛒 AI shopping assistant for your WooCommerce store
- Natural-language product search - Shoppers describe what they want ("a waterproof jacket for hiking under 100 EUR") instead of browsing menus and filters. No category tree, no filter sidebar, no exact keyword.
- Personalized product recommendations - Suggestions that respect the budget and requirements the shopper mentions, with the price and a link to the product page in the chat.
- Automatic catalogue sync - Your WooCommerce products are synchronised and indexed with your Knowledge Base once the plugin is connected. You do not re-upload anything when your catalogue changes.
- Product and policy answers - Shipping, returns, sizes, materials and other store questions are answered from your own information.
- Help at the moment of hesitation - Shoppers can ask on any page where the assistant is shown, without leaving the page they are on. The question gets answered where it is asked, not in a contact form.
🤖 AI chatbot for customer support, on every page
- Knowledge Base AI - Train your assistant on websites, uploaded files, plain text and Q&A pairs. Sources are processed and indexed automatically when you add or update them.
- Answers grounded in your content - Services, pricing, policies, opening hours, documentation: visitors get answers from your own information.
- Natural-language understanding - Visitors write the way they speak instead of picking from a menu of canned options.
- 24/7 availability - Questions get answered outside business hours and across time zones.
- Human handoff - Out-of-scope conversations are routed to the human assistance contact set in your Conversell workspace.
- No-code setup - You build, train and manage the assistant in the Conversell app. No code or developer is needed.
- A personalized bot - Set your bot's name, avatar, language and tone, so it sounds like your brand and answers from your content.
- Fewer repetitive tickets - Common questions are handled automatically, so your team can spend its time on the conversations that need a person.
⚡ Chatbot automation without coding: Flows
Some answers should come out word for word every time. Flows let you script those without code, so the question your team answers twenty times a week is handled on its own.
- Intents and training phrases - Give a few examples of how visitors ask for something, and the assistant recognizes the intent even when it is phrased differently.
- Three response formats - Reply with plain text, cards or media.
- Buttons and quick replies - Guide visitors to the next step with one tap, and send them into the next flow.
- Flows and Knowledge Base together - Flows cover the conversations you want to script. The Knowledge Base covers everything else.
Three flows cover most of a store's repeat traffic: returns and refunds, size and fit, shipping and delivery. They take minutes to build and they answer at 2am.
👥 Who it is for
- Online stores - Product discovery, recommendations, and shipping, returns and sizing questions. This is what it was built for.
- Small teams without a support desk - The store owner who answers the same five questions every evening, and would rather not.
- Service businesses and agencies - Questions about offers, pricing and availability, answered before the visitor leaves.
- Documentation and help centers - A large FAQ or knowledge base that visitors can search in plain language.
- Agencies with several clients - Assistants for multiple sites or brands. Multiple workspaces are available on higher plans.
✨ How Conversell differs from a scripted chatbot
- It answers from your content. Replies are based on your website, FAQs, policies, files and, on WooCommerce, your catalog. They are not based on a fixed decision tree or on generic web content.
- It understands free text. Visitors do not have to match a keyword or follow a menu.
- It sells as well as supports. Product search and recommendations are part of the assistant on WooCommerce. Most chat plugins do one or the other.
- You train it once. The Knowledge Base lives at workspace level, so the content you add can serve more than one assistant without being rebuilt.
- There is no API key to manage. You do not open an account with an AI provider, paste a secret key into WordPress or get billed per token by a third party. The AI is part of the plan.
- The free plan is a plan, not a countdown. 1,000 AI replies every month, renewed each billing cycle, with no trial clock and no credit card.
📊 Analytics and conversation review
- Analytics dashboard - Each bot has a dashboard where you track performance and analyze visitor engagement.
- Conversation review - Team members with manager access can review conversations in the Conversell app (Starter plan and above).
📱 Multichannel chatbot and callbot: WhatsApp, Messenger, Instagram and phone
The knowledge you build for your WordPress site can also power Conversell bots on WhatsApp, Facebook Messenger, Instagram and a phone callbot, with Amazon Alexa currently in beta. One workspace runs a dedicated bot per channel, and they all share the same Knowledge Base - write your return policy once and it answers on all of them.
The analytics are per channel too, so you can see which one your customers actually use before you invest in it. These channels are set up in the Conversell app and are available on paid plans.
🔒 Privacy and data protection
Most AI chat plugins ask you to bring your own key to a US model provider and leave the data question to you. Conversell answers it in writing:
- No training on your data - Site owner and visitor conversation content is never used to train foundation models. Conversell's AI providers are contractually required to process data only on documented instructions.
- GDPR-ready - Conversell acts as a data processor for visitor data and you remain the controller. Article 28 processing terms are built into its Privacy Policy.
- Encryption and access control - Data is encrypted in transit (TLS) and at rest, with role-based access control.
- Deletion on request, in the chat - A visitor can ask the assistant to delete their data, confirm with Yes or No, and the data is deleted.
- Limited retention - Conversation data is kept while your account is active, and deleted or anonymised after 12 months of inactivity.
- European company - Conversell SASU is based in Paris, France, and operates under French law.
💸 Free plan and pricing
The Conversell Free plan costs nothing and does not require a credit card. It includes 1,000 AI replies per month on the website widget, 1 workspace, 1 manager user, and the Knowledge Base and Product Catalogue, with "Powered by Conversell" branding on the widget.
A conversation uses about 6 replies, so 1,000 replies is roughly 150 conversations per month. A store with 50 to 100 visitors a day, 5% of whom open the chat, stays inside the Free plan for a full month. Do that arithmetic against your own traffic before you upgrade anything.
Paid plans add more AI replies, more team seats, conversation review and additional channels. There are no long-term contracts. Current plans are listed on the
Conversell pricing page.
🏆
Founding Stores - the first 10 WooCommerce stores get 6 months on a paid plan and a one-to-one setup session with our team.
See the Founding Stores offer.
🔗 Useful links
✅ Requirements
- WordPress 6.5 or later and PHP 7.4 or later.
- A Conversell account. A free plan is available and no credit card is required.
- WooCommerce is optional. It unlocks natural-language product search and recommendations.
📥 Install the plugin
- In your WordPress admin, go to Plugins > Add New Plugin.
- Search for "Conversell".
- Click Install Now, then Activate.
You can also upload the plugin manually: download the ZIP file, go to
Plugins > Add New Plugin > Upload Plugin, select the file, then install and activate it.
🚀 Set up your assistant
- Sign in to the Conversell app and create a workspace.
- Train your bot's Knowledge Base on your site content. On a WooCommerce site, add your product information as well.
- Set the human assistance contact email in your workspace settings so out-of-scope conversations reach your team.
- Optionally, create Flows to guide common conversations with text, cards, media, buttons and quick replies.
- In your WordPress admin, open the Conversell plugin settings and connect the plugin to your Conversell bot.
- Visit your site as a visitor, open the chat and test a few real questions before you share it with your audience.
💡 Tips for better answers
- Start with the questions your team already answers every week, and check that each one has a clear answer in your Knowledge Base.
- Use Q&A pairs for questions that need one exact answer, such as return windows or delivery times.
- Keep policies and prices up to date. The assistant can only be as accurate as the content it is trained on.
- Review conversations regularly and add content for the questions that were handed off.