Conversion Relay connects the plugins you already run to the analytics and
advertising platforms you report on, without a tag manager and without pasting
snippets into your theme.
Every tracked action becomes one normalized event that is routed to each platform
you enable. Server-side delivery is durable and retried in the background, so a
slow request never blocks checkout. Client-side pixels are fired reliably even
when a conversion finishes on a later page, such as a payment-gateway return.
Nothing is sent anywhere until you enable a destination and enter its credentials.
Sources (auto-detected when the plugin is active):
- Ecommerce: WooCommerce, Easy Digital Downloads, WP Simple Pay, Download Monitor
- Forms: Gravity Forms, WPForms, Fluent Forms, Ninja Forms, Contact Form 7, Formidable, Forminator, Elementor Forms, JetFormBuilder, Kadence, SureForms, Everest Forms, HappyForms, WeForms, WS Form, Kali Forms
- Memberships and courses: MemberPress, Paid Memberships Pro, Restrict Content Pro, Ultimate Member, Simple Membership, LearnDash, LifterLMS, Tutor LMS
- Email and CRM: FluentCRM, Groundhogg, MailPoet, Mailster, Mailchimp for WordPress, The Newsletter Plugin, FunnelKit Automations
- Donations and affiliates: GiveWP, Charitable, AffiliateWP, SliceWP, Solid Affiliate, FluentAffiliate
- Builders and booking: Elementor, Divi, Bricks, Breakdance, Oxygen, Beaver Builder, LatePoint, FluentBooking
- WordPress core: site search, login, registration
Destinations:
- Analytics: Google Analytics 4 (client and Measurement Protocol), Plausible, Fathom, Umami, PostHog, Matomo, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle, Koko Analytics, Vireo Analytics
- Behaviour: Microsoft Clarity, Hotjar
- Advertising: Meta (Pixel and Conversions API), Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Reddit Ads, LinkedIn Ads, X (Twitter) Ads
- Google Tag Manager, and any endpoint via a generic Webhook
New sources and destinations register through simple filters, so the list grows
without touching the core.