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ConvoPixel Conversion Tracking for ChatGPT Ads

开发者 2jaseel
更新时间 2026年10月16日 05:43
PHP版本: 7.4 及以上
WordPress版本: 7.1
版权: GPLv2 or later
版权网址: 版权信息

标签

pixel conversion tracking lead tracking conversions api ads tracking

下载

1.0.0

详情介绍:

ConvoPixel is an independent product. It is not affiliated with, endorsed by, or sponsored by OpenAI or Automattic. ChatGPT, OpenAI and WooCommerce are trademarks of their respective owners and are referenced here only to describe compatibility. ConvoPixel is conversion tracking for ChatGPT Ads (OpenAI Ads) on any WordPress site. Paste your Pixel ID and ConvoPixel reports your leads, calls, sign-ups and page views to ChatGPT Ads Manager – plus every WooCommerce event if you run a shop – so you can see which results your ads bring in and run conversion-optimised campaigns. Without conversion tracking, ChatGPT Ads can't see your leads or sales. ConvoPixel installs the official OpenAI Ads Measurement Pixel, can send leads, sign-ups and purchases from your server through the Conversions API as well, and makes sure each conversion is counted once. Built for lead generation Also for online shops With WooCommerce active, ConvoPixel adds product views, add to cart, checkout, purchases, completed orders, coupons, cart and wishlist events, with order revenue sent in the currency the customer paid. Why ConvoPixel Events Any WordPress site – standard ChatGPT Ads events: page_viewed, contents_viewed (the content types you choose, such as services, listings or courses), lead_created, registration_completed, appointment_scheduled. Custom events: search, phone_clicked, chat_clicked, email_clicked, file_downloaded. WooCommerce – standard events: contents_viewed (products and variations), items_added, checkout_started, order_created. Custom events: cart_viewed, item_removed, coupon_applied, wishlist_added, order_submitted, order_completed. Standard events can be used as campaign goals in ChatGPT Ads; custom events are reported for insight. Every event can be switched off. Built-in testing tools ConvoPixel is an independent plugin. It is not affiliated with, endorsed by or sponsored by OpenAI or Automattic. ChatGPT and OpenAI are trademarks of OpenAI. WooCommerce is a trademark of Automattic Inc. Other plugin names are trademarks of their respective owners. ConvoPixel is built and maintained by Jaseel, a growth marketer working on paid acquisition and conversion measurement. Full documentation lives at jaseel.me/tools/convopixel.

安装:

  1. Go to Plugins > Add New > Upload Plugin, choose convopixel.zip, then Install Now and Activate.
  2. Open Settings > ConvoPixel.
  3. In ChatGPT Ads Manager, open the Conversions tab, create a pixel and copy its Pixel ID. Paste it into ConvoPixel and click Save changes.
  4. Recommended: create a Conversions API key in the same tab, paste it into ConvoPixel, save, then click "Send test event".
  5. Under Leads & forms, check your form plugins show as Detected, and set a lead value and default phone country code if you like.
  6. Test in a private browser window (administrators aren't tracked by default): submit a form, then check the Recent server-side events log.
If you previously added OpenAI pixel code by hand (theme, header plugin or Google Tag Manager), remove it so the pixel doesn't load twice.

常见问题:

Do I need WooCommerce?

No. ConvoPixel works on any WordPress site – blogs, service businesses, agencies, portfolios and membership sites. When WooCommerce is active, the shop events switch on automatically.

How do I track ChatGPT Ads leads from my contact form?

Install ConvoPixel and paste your Pixel ID. Forms from Contact Form 7, WPForms, Gravity Forms, Elementor Pro, Fluent Forms, Formidable, Ninja Forms, Jetpack, MC4WP and Forminator are tracked automatically as lead_created. For other forms, add their CSS selector under Settings > ConvoPixel > Leads & forms.

Can I track phone calls and chat clicks?

Yes. Click-to-call links and the common click-to-chat link formats are tracked as custom events by default. Tick "Count click-to-call and click-to-chat clicks as leads" to send them as lead_created, which can be used as a campaign goal.

Can I stop a form from counting as a lead (e.g. newsletter)?

Yes. Add it under "Forms to ignore", for example cf7:123 for one form or mc4wp for all of a plugin's forms, or add the CSS class convopixel-no-track to the form.

Do I need the Conversions API key?

No, the pixel works on its own. The key is recommended: it sends leads, sign-ups and purchases from your server too, which keeps conversions that browsers would miss (ad blockers, closed tabs, redirects).

Will a conversion be counted twice?

No. The pixel and the server send the same event ID and ChatGPT Ads keeps the first one it receives. If a tracked form also redirects to a page you listed as a lead thank-you page, remove one of the two.

Why don't I see events when I test?

Administrators, editors and shop managers are not tracked by default. Test in a private/incognito window, or untick the Staff option while testing. Clear your page cache after installing.

Server events are delayed on my site

Without WooCommerce, server events are sent in the background with WP-Cron, which runs when your site gets a visit. On low-traffic sites, set up a real server cron job for wp-cron.php so events are sent promptly.

Does it work with GDPR / cookie consent?

Yes. Switch Consent to "Wait for marketing consent". Tracking then starts when your WP Consent API compatible banner reports consent, or when you call ConvoPixel.grantConsent().

My site uses a Content Security Policy

Allow script-src https://bzrcdn.openai.com and connect-src https://bzr.openai.com https://bzrcdn.openai.com.

更新日志:

1.0.0