Coupon ROI Tracker for WooCommerce

Every WooCommerce store can see how many times a coupon was used and how much discount was given. What none of the built in reports tell you is whether the coupon actually caused the sale. Coupon ROI Tracker answers the one question that matters:

"Did SAVE10 bring in new customers, or did I just hand money back to people who were already going to buy?"

How it works When an order is completed, the plugin checks whether this is the customer's first ever order. First-time buyers are attributed to the coupon the discount they received is the acquisition cost. Repeat buyers who used a coupon are flagged as "wasteful spend" because they would likely have purchased at full price. What you get

• True ROI % per coupon (new customer revenue vs total discount cost)
• New customer acquisition rate per coupon
• Wasteful discount amount (money spent on repeat buyers)
• Plain-English verdict: Profitable / Break Even / Wasteful
• Date-range filtering
• CSV export for spreadsheet analysis

1. Upload the plugin folder to /wp-content/plugins/.
2. Activate the plugin through the Plugins menu.
3. Navigate to WooCommerce → Coupon ROI to see your report.

New orders will be tracked automatically from the moment you activate the plugin. Historical orders are not back-filled (they don't contain the first-order data needed for accurate attribution).

1.1

• Initial release.