CROLabs is a conversion rate optimization operating system for the agentic era – built to help marketing, growth and product teams turn more visitors into customers without waiting on developers.
Connect your WordPress site to
CROLabs and unlock a complete CRO workspace: AI-assisted ideation, a visual no-code editor, A/B and multivariate testing, audience personalization, and clean conversion analytics – all in one place.
This official plugin enables
Server-Side CROLabs on your WordPress site – it is our SST (server-side tracking) plugin that makes CROLabs run fully
first-party through your own domain. Your experiments, personalization and analytics stay accurate even when visitors use ad-blockers, Safari ITP or Firefox ETP – because everything CROLabs ships looks and behaves like part of your own site.
Why teams choose CROLabs
- AI Advisor that ships winning changes. Get prioritized experiment ideas based on your pages and traffic – then deploy them with a single click. No tickets, no sprints, no waiting.
- Visual no-code editor. Edit headlines, hero sections, CTAs, images, pricing tables and entire layouts directly on your live page. Marketers ship. Developers stay focused.
- A/B testing, split URL & multivariate. Run rigorous experiments on any WordPress page, post, WooCommerce product or landing page. CROLabs handles traffic allocation, statistical significance and reporting.
- Audience personalization. Tailor copy, offers and creative by geography, traffic source, device, returning visitor, UTM, cart value, logged-in role and more.
- Conversion analytics you can trust. First-party, server-side measurement means cleaner data than client-only tools – fewer blocked events, more accurate uplift numbers.
- WooCommerce-friendly. Optimize product pages, checkout flows, upsells and category pages. Track revenue per visitor, not just clicks.
- White-glove onboarding. Every account gets a free strategy call with the CROLabs team to plan your first wins. Reach us at info@crolabs.com.
What you can test and optimize
- Landing pages and homepages
- WooCommerce product, cart and checkout pages
- Pricing pages and lead-gen forms
- Headlines, hero copy, CTAs and button styles
- Pop-ups, banners and announcement bars
- Navigation, social proof and trust badges
- Personalized offers by audience or campaign
Built for the agentic era
CROLabs combines the speed of AI with the rigor of real experimentation. The AI Advisor reads your site, learns from your data, and proposes changes that move conversion – then the CROLabs runtime delivers and measures them safely. You stay in control: every change is reviewable, every test is statistically grounded, every result ties back to revenue.
How this plugin works
The CROLabs plugin installs the official CROLabs snippet on your WordPress site and routes experiment delivery and analytics through your own domain. That means your tests load fast, your data stays first-party, and your reports reflect real visitor behavior – not what survived an ad-blocker.
You don't need to touch your theme, edit
header.php, or paste tracking code by hand. Activate the plugin, enter your CROLabs Account ID, and you're live.
Get started
- Create a free account at crolabs.com.
- Install and activate this plugin.
- Connect your Account ID and start your first experiment in minutes.
Questions? Want a personal walkthrough of CROLabs for your business? Email us anytime at
info@crolabs.com – we'll set up a free onboarding session.
Useful links
Third-Party Service Notice: This plugin connects your WordPress site to the CROLabs SaaS platform at
app.crolabs.com to deliver experiments, personalization rules and analytics. By using the plugin you agree to the
CROLabs Terms of Service and
Privacy Policy.
- Upload the plugin folder to
/wp-content/plugins/ or install it from the WordPress Plugin Directory.
- Activate CROLabs through the Plugins menu in WordPress.
- Go to Settings → CROLabs.
- Enter your CROLabs Account ID (found in your CROLabs Dashboard → Settings → Integration).
- Save your changes – the CROLabs snippet is now live across your site.
- Remove any older CROLabs
<script> tags you may have added manually.
Need help? Write to info@crolabs.com and we'll get you running.