EasyFeedManager - Product Feed for WooCommerce lets you create and manage product feeds for 25+ platforms with minimal setup. The plugin automatically maps your WooCommerce product data to the required feed specification and generates a ready-to-use feed URL — whether you're submitting to Google Merchant Center, Facebook, TikTok, or building a fully custom feed from scratch.
Key Features:
- Quick Setup - Create a complete Google Shopping feed in under 60 seconds with automatic field mapping.
- 25+ Platform Templates - Google (Shopping, DRM, Local, Manufacturer, Promotions, Reviews), Facebook / Instagram, TikTok, Pinterest, Bing, Snapchat, Wish, Shopee, Yandex, Idealo, Awin, Admitad, Fruugo, and more — all ready out of the box.
- Field Mapping - Full control over which product data maps to each Google Shopping attribute, with prefix and suffix support for price formatting.
- Live Preview - Enter any product URL to instantly see how your field mapping will resolve for that product.
- Smart Filters - Include or exclude products using flexible filter groups with AND/OR logic. Filter by price, stock status, category, custom fields, and more.
- Variation Handling - Choose how variable products appear in your feed: parent only, all variations, default variation, cheapest, or most expensive.
- Exclude Unsold Products - Optionally remove products with no recent orders from your feed.
- UTM Tracking - Automatically append UTM parameters to product URLs for campaign tracking in Google Analytics.
- Multiple Feeds - Create and manage as many feeds as you need, each with its own mapping and filters.
- Automatic Refresh - Feeds are regenerated on a configurable schedule via Action Scheduler (bundled with WooCommerce) to keep your product data up to date.
- Validation Warnings - Get notified about missing required fields (title, price, image, URL) before submitting to Google.
Pro Upgrade (optional):
EasyFeedManager Pro is a separate paid addon that unlocks:
- Transformation Rules Engine — modify product data before it reaches the feed: adjust prices conditionally, override fields, apply math operations, rewrite values based on categories or attributes.
- Multi-Currency Feeds — integrates with WPML/WCML, Aelia Currency Switcher, WOOCS, and VillaTheme WooCommerce Multi Currency (Free + Pro). Generates feeds in any enabled currency.
- Multi-Language Feeds — integrates with WPML, Polylang, and TranslatePress. Generates feeds in any configured language with correct translated titles, descriptions, and URLs.
- Multisite Support — full compatibility with WordPress Multisite networks.
The free plugin is fully functional on its own — the Pro addon just adds the features above. Learn more at easyfeedmanager.com.
Supported Fields:
The plugin supports all standard Google Shopping attributes including title, description, price, sale price, availability, condition, brand, GTIN, MPN, images, and more. You can also map WooCommerce product attributes, custom fields, post meta, taxonomy terms, and ACF fields.
Extensible:
Developers can add custom field sources via the
efmpf_attribute_groups filter, modify mapped products with
efmpf_mapped_product, adjust validation rules with
efmpf_validator_rules, tune the streaming batch size with
efmpf_generation_batch_size, or hook post-write processing (SFTP upload, search-engine pings) via
efmpf_feed_file_written.