EdenPersona - WooCommerce Customer Insights & Analytics

EdenPersona - WooCommerce Customer Insights & Analytics is your free, powerful companion to understand your customers and grow your WooCommerce store. Identify your VIPs, re-engage dormant customers, and uncover hidden sales opportunities—all without leaving your WordPress dashboard. 🛡️ 100% Privacy First & GDPR Compliant: Your data stays yours. Free analytics are processed locally on your server. Any data synchronized for Premium AI features uses irreversible hashing for customer identities. Zero personal data is stored on our servers; personal data is only temporarily processed for your manual exports and is never persisted on EdenPersona's infrastructure. We never exploit, share, or sell your data. Your data (including anonymized analytics) is strictly for your own use within your EdenPersona account and is never used by us or third parties for any other purpose. 🚀 NEW in v1.6.1: The Ultimate Retention Engine (FREE)

• Automated Win-Back Emails: Re-engage dormant customers with a single click. Sends a dynamic, unique discount coupon directly via native WooCommerce emails.
• Dashboard Widget: Keep an eye on your "Lost Revenue Potential" right from your main WordPress dashboard.
• RFM Matrix Segmentation: Automatically score and segment your customers into Champions, Loyal, Potential, At Risk, and Hibernating groups.
• Cohort Retention Analysis: Beautiful triangular charts to visualize exactly how long customers keep coming back after their first purchase. 🎯 NEW in v1.3.0: Monitoring Client Friction and Client Evolution (Premium)
• Real Time Notifications when occurs unusual behaviors
• Customer Evolution Monitoring to identify potential issues 🎯 NEW in v1.2.0: Persona Campaign Analytics (Premium)
• Persona Campaign Tracking: Monitor conversion rates and performance for each persona
• UTM Campaign Analytics: Track marketing campaign effectiveness by persona
• Conversion Rate Analysis: See which personas convert best and optimize accordingly
• Revenue per Persona: Analyze which personas generate the most revenue
• Campaign ROI Insights: Measure return on investment for persona-targeted campaigns 🎯 NEW in v1.1.0: Customer Journey Analytics (Premium)
• Complete Customer Journey Tracking: Track every step of your customers' path to purchase
• Entry Page Analysis: Discover which pages convert best as entry points
• Popular Journey Paths: Identify the most successful customer navigation patterns
• Category Exploration Insights: See which product categories drive the most engagement
• Interactive Journey Visualization: Beautiful charts and analytics for journey optimization 🆓 FREE Analytics Features (No subscription required):
• Advanced Analytics Dashboard: Complete revenue trends, top products, and customer insights
• Smart Customer Segmentation: Identify VIP customers, dormant clients, and purchasing patterns
• Customer Intelligence: Purchase frequency analysis, retention metrics, and geographic distribution
• Configurable Dormancy Thresholds: Set custom timeframes to identify inactive customers
• CSV Export: Export customer lists for marketing campaigns
• Multi-language Support: Full French translation included

💎 EdenPersona Platform Integration (PREMIUM):

• Customer Journey Analytics: Complete journey tracking and path analysis
• Persona Campaign Analytics: Track UTM campaigns and persona performance
• Automated Data Synchronization: Sync your WooCommerce data with EdenPersona's AI platform On EdenPersona, you'll find:
• AI-Powered Customer Personas: Generate detailed buyer personas based on real purchase behavior
• Interactive Persona Chat: Converse with AI-powered customer personas
• Strategic Marketing Advice: AI-driven recommendations for customer retention and growth
• Geographic Context Analysis: AI insights on regional market differences
• Privacy-First Approach: Only anonymized data (hashed emails) is transmitted 📊 Complete Analytics Suite (FREE):
• Revenue trends and growth analysis
• Top-selling products, categories, and variations
• Customer retention and acquisition metrics
• Geographic sales distribution
• Purchase frequency analysis
• Promotional sensitivity insights
• Cross-selling opportunities identification
• Dormant customer identification and reactivation lists

Perfect for:

• E-commerce store owners wanting professional analytics without monthly fees
• Marketing teams seeking data-driven customer insights, UTM campaign tracking, and persona performance analytics
• Store managers wanting to optimize their product offerings and customer retention
• Business owners looking for comprehensive WooCommerce analytics with optional AI upgrade
• UX designers needing to understand customer navigation patterns and journey optimization
• Growth hackers wanting to identify conversion bottlenecks and optimization opportunities

🎥 See it in action: Security & Privacy:

• All customer data is anonymized using secure hashing
• No personal information (names, addresses, etc.) is transmitted
• GDPR and privacy-compliant data handling
• Secure API token authentication

💎 EdenPersona Platform Integration (PREMIUM): With an EdenPersona subscription, this plugin connects to the EdenPersona platform where you can:

• Create data-driven personas to identify and segment your customers
• Chat with AI-powered customer personas based on your actual data
• Get strategic marketing advice and customer barrier analysis
• Analyze geographic market differences with AI context
• Create targeted marketing campaigns with AI-driven insights (soon) Pricing: EdenPersona subscriptions start at $26/month.\ More info: https://www.edenpersona.com

🆓 For FREE Analytics (immediate use):

1. Upload the plugin files to the /wp-content/plugins/wp-edenpersona directory, or install the plugin through the WordPress plugins screen directly.
2. Activate the plugin through the 'Plugins' screen in WordPress.
3. Navigate to WooCommerce > EdenPersona to access your analytics dashboard.
4. Configure your customer dormancy threshold if needed.
5. Start analyzing your customer data immediately! 🚀 For PREMIUM AI Features (optional):
6. Create an account at https://www.edenpersona.com.
7. Get your API token from your EdenPersona dashboard.
8. Enter your API token in the plugin settings.
9. Click "Start Initial Synchronization" to sync your historical orders.
10. Access AI-powered personas and insights on the EdenPersona platform.

1.6.4

• New:
• Win-Back email customization
• Remove a client from the reactivation list
• Output of reactivation clients for already reactivated clients over the period

1.6.3

• Fixes: Errors on the latest version

1.6.2

• Fixes: Errors on the latest version and improve the analytics data.

1.6.1

• NEW: The Ultimate Retention Engine (FREE). Automated Win-Back Emails via WooCommerce, Dashboard Widget for Lost Revenue, RFM Matrix Segmentation, and Cohort Retention Analysis.

1.5.0

• NEW: Closed-loop personas (/sync-persona-map, /health, /export-persona-csv) with HMAC authentication, idempotency, and rate limiting.
• NEW: Hash mapping and customer-persona mapping tables for hash-based user resolution and persona state tracking.
• NEW: EDENPERSONA_Error_Buffer + /health recent error payload for SaaS-side observability.
• NEW: Daily GC cron edenpersona_gc_persona_tags for orphan persona tags.
• NEW: Closed-loop maintenance actions in admin (rehash + mapping rebuild).

1.4.3

• NEW: Minor fixes and improvements.

1.4.2

• NEW: Minor fixes and improvements.

1.4.1

• NEW: Improvement of cookie management.

1.4.0

• NEW: Minor fixes and improvements.

1.3.9

• NEW: Minor fixes and improvements.

1.3.8

• NEW: Minor fixes and improvements.

1.3.7

• NEW: Minor fixes and improvements.

1.3.6

• NEW: Minor fixes and improvements.

1.3.5

• NEW: Management of the new system of client friction notifications and client evolution in EdenPersona.

1.3.4

• NEW: Analysis of basket abandonment and checkout hesitations

1.3.3

• UPDATE: Accessibility improvements
• UPDATE: UX and speed improvements
• FIXED: Security improvements
• FIXED: Minor fixes and improvements

1.3.2

• FIXED: UX improvements
• FIXED: Security improvements

1.2.4

• Minor fixes and improvements

1.2.3

• FIXED: Visit bug fixed
• FIXED: Timezone fix

1.2.2

• FIXED: Journey bug fixed

1.2.1

• FIXED: Cache clearing tool
• FIXED: Timezone fix
• FIXED: Debug sessions
• FIXED: Test sessions

1.2.0

• NEW: Persona Campaign Analytics (Premium feature)
• Persona campaign tracking with UTM parameter monitoring
• Conversion rate analysis per persona for campaign optimization
• Revenue tracking per persona to identify high-value targets
• Interactive charts showing persona performance metrics
• Campaign ROI insights for data-driven marketing decisions
• NEW: Enhanced UTM tracking system
• Automatic capture of utm_persona, utm_source, utm_campaign parameters
• Session-based visit counting for accurate conversion rates
• Daily visit statistics with automatic cleanup of old data
• Secure persona data persistence to WooCommerce orders
• IMPROVED: Better performance and security
• WordPress coding standards compliance improvements
• Enhanced caching system for analytics data
• Improved error handling and user feedback
• Better nonce verification and security measures

1.1.9

• FIXED: Better handling of categories for the customer journey

1.1.8

• OPTIMIZED: Percentage of customers reading blog posts

1.1.7

• FIXED: Journey not recorded for delayed payments

1.1.6

• OPTIMIZED: Cleaned and more maintainable code

1.1.5

• FIXED: Customer journey is now only saved for completed orders

1.1.4

• NEW: Enhanced FunnelKit integration for customer journey tracking
• NEW: Automatic detection of FunnelKit products on pages
• NEW: Integration of FunnelKit products in category influence analysis
• IMPROVED: Better tracking of FunnelKit offer, checkout, and landing pages

1.1.3

• FIXED: Duplication on some customer journeys

1.1.2

• NEW: FunnelKit compatibility added (including upsell and order bump)
• NEW: Custom type compatibility added for customer journey

1.1.1

• IMPROVED: Enhanced French translation coverage for Customer Journey Analytics section
• FIXED: Minor bug fixes and translation improvements

1.1.0

• NEW: Customer Journey Analytics (Premium feature)
• Complete customer journey tracking from entry to purchase
• Entry page analysis to identify best converting entry points
• Popular journey paths visualization with conversion rates
• Category exploration insights with interactive charts
• Journey filtering by content type (products, posts, pages, archives)
• NEW: GDPR Compliance Tools
• Built-in privacy policy templates for EdenPersona integration
• Cookie classification guidance (necessary vs analytics)
• Implementation tips for privacy compliance
• IMPROVED: Enhanced analytics dashboard with better performance
• IMPROVED: Better error handling and user feedback
• FIXED: Various UI/UX improvements and bug fixes

1.0.0

• Initial release
• FREE Features: Complete customer analytics dashboard
• FREE Features: Revenue and product trend analysis
• FREE Features: Customer segmentation and frequency analysis
• FREE Features: Geographic sales distribution analysis
• FREE Features: CSV export functionality for marketing
• FREE Features: Configurable dormancy thresholds
• FREE Features: Multi-language support (French included)
• PREMIUM Features: EdenPersona integration for AI-powered insights
• PREMIUM Features: Automated data synchronization
• Privacy-compliant data handling for all features