Emma for WooCommerce is a free plugin that connects your WooCommerce store with your Emma account.
With Emma’s WooCommerce integration, your customers’ purchase history and order data is automatically synced with Emma. You’ll send more targeted campaigns based on their purchase behavior, which makes it easier for them to click buy the 1st, 2nd, or 15th time.
*Requires an active Emma account.
About the plugin:
To install:
This plugin requires you to have the WooCommerce plugin already installed and activated in WordPress.
You’ll also need an active Emma account — available at
myemma.com.
Download the “Emma for WooCommerce” plugin OR search for it via the Plugin section in your WordPress site
Install the plugin on your WordPress site using the Plugin section in Admin
To connect:
Generate a new API key in your Emma account.
Paste the API key in the settings page to connect WooCommerce to Emma.
To Use
View the Usage GUide here
https://support.e2ma.net/Resource_Center/Guide_to_Integrations/Emma_for_WooCommerce
Features
Automatic sync between WooCommerce and Emma
Build segments from retail-based customer data
Pre-built retail segments let you begin targeting right away
Trigger automated email workflows based on purchase history field changes
Map custom fields from WooCommerce to Emma
Track purchase activity and ROI driven by link clicks in your mailings
**About Emma
Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work. Learn more at
myemma.com.
Usage Documentation
Emma is an Email Marketing Software & Services which is used to send the customer, product and order details to emma from where we access those data to send the email to that particular customer.
For that, in woocommerce settings there is a Emma tab to fill the API keys where it creates some default fields and create group id.
By saving the api key the product,order and customer details are synced. Send the customer details to emma group based on purchased products and also having the option to create an group by here.