Entity Schema

Entity Schema specializes in business schema - organization, locations, and FAQs with dedicated fields and features. Key Features:

• Complete LocalBusiness schema - Full address, hours, service areas, and contact fields
• Drag-and-drop FAQ reordering - Rearrange questions without deleting/recreating
• Conflict management - Works alongside other SEO plugins without duplicate schema
• Clean, focused functionality - Dedicated to business schema with no bloat

No! Entity Schema includes automatic conflict management. It detects Yoast, Rank Math, and All in One SEO, then prevents duplicate organization/business schema. How it works:

1. Your SEO plugin handles: Articles, HowTo, Videos, (content schema)
2. Entity Schema handles: Organization, LocalBusiness, FAQs (business schema)
3. Both plugins work together without conflicts Enable conflict management in Entity Schema → Conflicts settings. It's that simple.

Not at all. Entity Schema was built for non-technical users. The admin interface uses simple forms - just fill in your business information like you would on any website. No JSON editing. No code snippets. No complicated settings. If you can fill out a contact form, you can use Entity Schema.

Schema markup helps search engines and AI systems understand your business accurately. It won't make weak content rank higher, but it makes your business facts machine-readable, which means search engines don't have to guess what you do, where you operate, or what you offer. Two things get conflated here. Structured data (schema markup) makes your business facts explicit. Structured content (clear headings, direct answers, useful information) is what earns visibility in search results and AI-generated answers. Schema handles the first half; your content handles the second. Entity Schema gives you the tools for both.

Yes! Entity Schema works with all page builders including:

• Gutenberg (WordPress block editor)
• Elementor
• Divi
• Beaver Builder
• WPBakery
• Oxygen
• Bricks

Entity Schema supports 150+ business types organized into categories: Professional Services: Attorney, AccountingService, RealEstateAgent, InsuranceAgency, Notary, etc. Retail & Sales: Store, ClothingStore, HardwareStore, FurnitureStore, JewelryStore, etc. Automotive: AutoDealer, AutoRepair, AutoBodyShop, GasStation, MotorcycleDealer, etc. Food Service: Restaurant, CafeOrCoffeeShop, Bakery, FastFoodRestaurant, BarOrPub, Distillery, etc. Home Services: Electrician, Plumber, RoofingContractor, HVACBusiness, Locksmith, etc. Lodging: Hotel, Motel, BedAndBreakfast, Resort, Campground, VacationRental, etc. Health & Beauty: BeautySalon, HairSalon, DaySpa, TattooParlor, Dentist, VeterinaryCare, etc. Entertainment: MovieTheater, AmusementPark, ComedyClub, Museum, ArtGallery, etc. Don't see your exact type? Use the Universal template with LocalBusiness - it works for all business types!

After adding FAQs in the FAQ Schema metabox, add this shortcode to your page content: [entisc_faq] Display style options:

• [entisc_faq] - Default list style (recommended for SEO and snippet visibility)
• [entisc_faq style="accordion"] - Accordion with expand/collapse
• [entisc_faq style="minimal"] - Minimal styling Color options:
• [entisc_faq accent_color="#0073aa"] - Custom accent color
• [entisc_faq bg_color="#f9f9f9"] - Custom background color
• [entisc_faq text_color="#333333"] - Custom text color Colors automatically match your WordPress theme by default!

Yes! In the FAQ metabox, simply drag the ⋮⋮ handle to rearrange questions. Your content is preserved - no deleting and recreating FAQs just to change the order.

Yes. Entity Schema preserves any links you add inside your FAQ answers. They appear exactly as you wrote them, both in the visible display on your page and in the FAQPage structured data. Google's FAQ spec explicitly allows anchor tags in answer text, so there's nothing to worry about on the markup side. Some FAQ plugins strip links from the structured data output even when they display them on the page. Entity Schema keeps them intact in both places. For more on how to get the most out of FAQ schema, visit https://entityschema.com/faq/

Yes! Entity Schema is fully internationalized with proper i18n support. All user-facing strings are wrapped in translation functions with the entity-schema text domain. Works with:

• WPML
• Polylang
• TranslatePress
• Weglot
• Any translation plugin

Entity Schema stores all of your schema data (business info, FAQs, settings) in your WordPress database. Your schema data stays on your server and is never sent anywhere. The plugin bundles the Freemius SDK to manage optional opt-in usage tracking and deactivation feedback. See the "Third-Party Services" section below for details.

Entity Schema uses the Freemius SDK (freemius.com) for plugin activation, optional anonymous usage tracking (opt-in only), and deactivation feedback. The SDK is bundled with this plugin. What data is sent and when:

• On activation: The Freemius SDK shows an opt-in dialog asking if you want to share anonymous usage diagnostics. Nothing is sent unless you click "Allow & Continue." If you skip or decline, no data is sent.
• If you opt in: Freemius periodically sends anonymous diagnostics (WordPress version, PHP version, active theme, plugin version, site URL) to help improve the plugin.
• On deactivation: An optional feedback form is shown. Submitting feedback sends your response to Freemius; skipping sends nothing.

• Freemius Terms of Service: https://freemius.com/terms/
• Freemius Privacy Policy: https://freemius.com/privacy/

Two easy ways: Method 1: View Source

1. Visit your homepage
2. Right-click → View Page Source
3. Search for "schema.org"
4. You'll see your schema in clean JSON-LD format Method 2: Google Rich Results Test
5. Copy your page URL
6. Visit: https://search.google.com/test/rich-results
7. Paste your URL and click "Test URL"
8. Google shows exactly what schema it found Green checkmarks = success!