Forge TrueConversion Lead Tracking for Google Ads

TrueConversion tracks the traffic source of every form submission on your WordPress site and lets you mark only the real commercial enquiries as conversions. Those conversions are then sent back to Google Ads via the offline conversion API, so Google can optimise your ad spend for leads that actually matter. The Problem Google Ads counts every form submission as a conversion — including spam, sales pitches, job seekers, and people who clicked the wrong button. This means Google optimises your campaigns to find more of these junk leads, wasting your budget. The Solution TrueConversion captures the Google Click ID (gclid) along with UTM parameters and other ad platform click IDs. When a form is submitted, you can mark genuine commercial enquiries as conversions and send them back to Google Ads. Google then learns what a real lead looks like and optimises accordingly. Key Features

• Automatic UTM & Click ID Capture — Captures utm_source, utm_medium, utm_campaign, utm_term, utm_content, gclid, fbclid, msclkid, and more.
• Works With All Major Form Plugins — Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms, Elementor Pro Forms, Forminator, and Jetpack Forms.
• Conversion Marking — Mark real enquiries as conversions with one click.
• Google Ads Upload — Automatically send conversions to Google Ads via the offline conversion API.
• Dashboard — View all form submissions with traffic source, UTM data, and conversion status.
• CSV Export — Export all entries including conversion data.
• Email Notifications — Per-submission alerts and a monthly summary email.
• Privacy Friendly — IP addresses are anonymised. No data sent to third parties beyond Google Ads (only when you connect it).

Want AI to automatically classify leads for you, plus daily/weekly summary emails? See TrueConversion Pro, a separate add-on plugin. Supported Form Plugins

1. Contact Form 7
2. WPForms (Lite & Pro)
3. Gravity Forms
4. Ninja Forms
5. Formidable Forms
6. Fluent Forms
7. Elementor Pro Forms
8. Forminator
9. Jetpack Forms
10. Any form via the [tc_fields] shortcode

Free vs. Pro This plugin (Free) includes all form integrations, the dashboard, CSV export, email notifications, conversion marking, and Google Ads offline conversion upload — unlimited entries, no time limit. TrueConversion Pro is a separate add-on plugin that layers on top of this one and adds AI-powered lead classification plus daily/weekly summary emails.

2.0.1

• Fix: the setup wizard rendered as a completely blank step, and the Previous/Next buttons didn't advance correctly — wp_localize_script() always sends numbers as strings, and the step-matching logic used strict comparison (===) against the un-cast string, so no step ever matched.

2.0.0

• Split into two plugins: TrueConversion (this plugin, free) and TrueConversion Pro (separate add-on for AI classification and daily/weekly summaries).
• Removed Freemius licensing SDK from this plugin — it now ships with zero third-party licensing dependencies.
• Fix: the "Mark as Conversion" button was gated behind a Pro-plan check in the admin JS even though conversion marking is a free/all-plans feature — this silently disabled it for non-Pro installs. Removed the check.

1.3.2

• Fix: upgraded Google Ads API from v20 (deprecated/blocked) to v24, resolving the "Version v20 is deprecated" error when creating conversion actions and uploading offline conversions.

1.3.1

• Privacy: internal tracking fields (utm_, tc_) and uploaded file names are no longer included in the data sent for AI classification.
• Fix: the full message and form-field details are now stored and shown in View Details; the dashboard list shows a short preview only.
• Fix: duplicate form field labels are preserved instead of silently overwriting each other.
• Fix: multi-select / checkbox values now display consistently as comma-separated lists across all form plugins.
• Fix: last-click attribution no longer loses an ad click ID when a later visit carries only UTM parameters.
• Maintenance: distribution build script and packaging improvements; readme stable tag corrected.

1.1.0

• Fix: Safari ITP / private browsing no longer blocks tracking after ad click redirects.
• Added hidden form field injection as cookie fallback for all supported form plugins.
• Added MutationObserver for dynamically-loaded forms (popups, AJAX content).
• Improved localStorage backup with form-level data injection.

1.0.0

• Initial release.
• UTM parameter and click ID capture for 10 form plugins.
• Admin dashboard with search, sort, and CSV export.
• Manual conversion marking with Google Ads offline conversion upload.
• Per-submission email notifications and periodic summary emails.
• Setup wizard with Google Ads connection step.
• AES-256-CBC encryption for stored tokens.