Fullmetrix Reporting, Analytics & Marketing for WooCommerce

Fullmetrix is a WooCommerce analytics and reporting platform built to help ecommerce teams understand performance, find growth opportunities and make better marketing decisions. Connect your store and explore WooCommerce sales, orders, customers, products, subscriptions and marketing performance from one clear dashboard. Track the metrics that matter: net revenue, average order value, customer lifetime value, repeat purchases, cohort retention, product performance, refunds, subscriptions and abandoned carts. Fullmetrix is a hosted analytics service. A Fullmetrix account is required to connect your WooCommerce store. WooCommerce analytics that lead to action Go beyond standard WooCommerce reports and generic web analytics. Fullmetrix transforms your store data into ecommerce insights you can use to improve acquisition, retention, merchandising and profitability.

• Monitor gross and net revenue, orders, refunds and average order value
• Analyze customers, products, variations, categories and countries
• Track customer lifetime value, repeat purchase rate and retention
• Compare cohorts to understand how customer behavior changes over time
• Explore subscription revenue, active subscriptions and recurring customers
• Follow abandoned carts and customer activity in real time
• Create reusable customer, order and product segments
• Consolidate multiple ecommerce stores in one reporting workspace

If you are looking for an alternative to Metorik, Triple Whale, Putler or other ecommerce analytics platforms, Fullmetrix brings reporting, customer intelligence and marketing activation together in one workspace. Understand your customers Identify your most valuable customers, first-time buyers, repeat purchasers, inactive customers and customers at risk of churn. Use ecommerce segmentation to create audiences based on purchasing behavior, order history, products, location, customer value and other WooCommerce data. Build segments for VIP and high-LTV customers, first-time and repeat buyers, abandoned carts, inactive customers, subscription customers and product-based audiences. Measure retention with LTV and cohort analysis Revenue alone does not tell you whether your store is building lasting growth. Fullmetrix helps you measure customer lifetime value, repeat purchases and cohort retention. Compare customer groups by acquisition period and see when they return, how often they order and how much revenue they generate over time. Analyze products and merchandising Discover which products, variations and categories generate the most sales. Explore product performance, customer purchase patterns, frequently bought-together products, sales by country and historical pricing data. Connect analytics with marketing Turn ecommerce insights into marketing audiences. Create customer segments and use them across acquisition and retention workflows, including audience activation for Meta Ads, Google Ads and TikTok Ads. Connect complementary data sources such as GA4, Google Search Console and advertising platforms to understand store and campaign performance from the same workspace. Built for WooCommerce performance Fullmetrix synchronizes store data in the background and performs reporting outside your WordPress database. The connector supports WooCommerce HPOS and WooCommerce Subscriptions. Get started in 2 minutes

1. Create your Fullmetrix account on fullmetrix.com
2. Install this plugin and paste your connection code
3. Open your Fullmetrix dashboard and start growing

1.6.3

• Added: displayed customer prices, regular prices and sale prices are included for products and variations
• Added: order lines include tax-inclusive pre-coupon prices for reliable historical price reconstruction

1.6.2

• Added: customer WordPress role and roles are now included in customer sync payloads, enabling role-based segmentation
• Added: the tracking script now respects the tracker on/off toggle configured in the Fullmetrix dashboard

1.6.1

• Renamed: plugin title updated to comply with the WordPress.org plugin directory naming guidelines

1.6.0

• Fixed: stream truncation on long product catalogs caused by PHP ob_gzhandler; gzip is now delegated to the web server (Apache mod_deflate / nginx) like the PrestaShop connector already does

1.5.1

• Renamed: plugin title updated to reflect the full feature set

1.5.0

• Added: brand export from native product_brand taxonomy (WooCommerce 9.4+), Perfect Brands (pwb-brand) and YITH brands
• Added: fallback to _brand and pa_marque post meta, plus brand/marque product attributes
• Added: variations inherit the parent product brand

1.4.3

• Added: order line item defense — woocommerce_checkout_create_order_line_item hook forces gift line to qty=1 + total=0 even if the cart was tampered with before checkout

1.4.2

• Improved: Gift product line now displays at 0 EUR directly in the cart instead of full price plus a separate discount line

1.4.1

• Fixed: Gift coupons no longer set product_ids, so WooCommerce validation passes on an empty cart and the gift product is auto-added on apply
• Improved: only the flagged gift line receives the 100% discount, regardless of other items in the cart

1.4.0

• Fixed: Gift coupon now auto-adds the offered product to the cart on apply, instead of failing validation when the cart is empty
• Added: Anti-cheat for gift coupons — gift line is locked to quantity 1, only the flagged line receives the 100% discount, manually-added copies of the same product keep their full price
• Improved: Variation gift coupons store the variation ID directly so the correct variation is added to the cart

1.3.0

• Added: Native marketing consent checkbox on classic and Blocks checkout
• Added: Consent persisted as order meta _fullmetrix_marketing_opt_in_consent and forwarded to Fullmetrix
• Added: WC Blocks integration via Store API extension namespace fullmetrix-checkout
• Fixed: Signed plugin config endpoint used seconds instead of milliseconds for HMAC timestamp

1.2.1

• Added: Auto-add gift product to cart when a Fullmetrix gift coupon is applied
• Added: Coupon meta _fullmetrix_gift_product for marking gift coupons
• Improved: Only auto-added gift items are removed when the coupon is removed (manually-added items preserved)

1.1.0

• Added: Multi-language support (DE, ES, FR, IT, NL)
• Added: Permalink support for Fullmetrix dashboard URLs
• Added: External services documentation in readme
• Improved: SEO optimizations and admin UI polish
• Improved: Tracking and webhook reliability
• Improved: Plugin slug and text domain alignment
• Fixed: Removed unnecessary page auto-reload and verbose logs
• Fixed: PHP syntax error in API class
• Fixed: Summary cards padding

1.0.3

• Security: HMAC-SHA256 signed cart recovery URLs
• Improved: Cart recovery link validation

1.0.0

• Initial public release on WordPress.org
• Automatic sync of orders, customers, products, categories, coupons, and refunds
• High-performance streaming export with keyset pagination
• Incremental sync support for optimal performance
• Abandoned cart tracking
• HPOS (High-Performance Order Storage) fully compatible
• HMAC-SHA256 authenticated API communication
• WooCommerce Subscriptions support