Gernx Profit Dashboard is a WooCommerce profit tracking plugin that shows your real profit, not just revenue. You enter the cost of each product once, and it calculates net profit, profit margin and cost of goods (COGS) for every order, every product and every period, with animated profit charts on each report. No spreadsheets, no manual exports.
Most WooCommerce stores only see sales. Sales hide the truth: product costs and refunds quietly eat your margin. This WooCommerce profit plugin closes that gap so you always know what you actually keep.
Why track WooCommerce profit
Revenue tells you the store is busy. Profit tells you whether being busy is worth it. If you sell a product for 120 that costs you 55, your real profit is 65 before refunds, not 120. Across hundreds of orders that difference decides whether the business works. Gernx Profit Dashboard surfaces that number automatically, so profit tracking becomes something you glance at, not a monthly spreadsheet project.
Free features
- Product cost field on simple and variable products (cost of goods)
- Profit per order, calculated and cached on every WooCommerce order
- Profit column in the WooCommerce orders list (HPOS and legacy)
- Product profitability report with Top profit, Top revenue and Lowest profit views
- Profit overview with revenue, cost of goods, net profit, margin and a daily chart
- Insights page with Order Size Distribution, Order Timing by weekday, daily Coupon Usage, AOV Over Time, a Revenue Concentration donut and a Repeat Purchase Rate donut
- Animated profit charts on every report screen: a Profit Trend area chart, a Daily Profit column chart with losses below the zero line, a Most Profitable Products bar chart, and a Revenue vs Profit period chart
- Profit reports by day, week, month and year
- WordPress dashboard widget showing this month's profit
- Gutenberg "Profit Summary" block (shown to shop managers only)
- Two Elementor widgets in a "Gernx Widgets" category: Profit Summary and Profit Stat (shop managers only)
- HPOS compatible and built on the official WooCommerce CRUD API
- Lightweight by design: charts are inline SVG with no external chart libraries, and animations respect the prefers-reduced-motion setting
The free plugin is fully functional on its own.
Upgrade to Pro
Gernx Profit Dashboard Pro is a separate add-on that turns the dashboard into a complete WooCommerce profit analytics suite:
- Customer profitability reports: see which buyers actually earn you money
- Country profitability with a profit-share pie chart
- Refund analysis with a refunded-vs-kept chart
- Expenses and fees tracking, with net profit after expenses
- Inventory value (stock at cost, retail value and potential profit)
- Profit forecasting, monthly run-rate and break-even
- CSV export for product, customer, country, refund and expense reports
- Five extra Elementor widgets (Top Products, Top Customers, Country Profit, Refund Summary, Net After Expenses)
Learn more, see the live demo and upgrade at gernx.com/profit-dashboard.
More information
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1.3.5
Adds a new Insights page: order size, weekday timing, coupon usage, AOV trend, revenue concentration and repeat purchase rate. No settings changes required.
1.3.4
Adds animated profit charts to the Overview, Orders, Products and Reports screens. No settings changes required.
1.3.3
Tested with WordPress 7.0 and switched to timezone-safe date handling. Recommended for all users.
1.3.2
Reliable reporting, Elementor widgets and a diagnostics panel. Recommended for all users.