WooCommerce Google Tag Manager and GA4 ecommerce tracking
GGL Suite connects WooCommerce to Google Tag Manager with GA4 ecommerce dataLayer events, Google Ads purchase data, Consent Mode, attribution, a Merchant Center product feed, Customer Match, and Tracking Health. Its GTM container export includes matching variables, triggers, event tags, a base Google tag, Google Ads purchase mapping, and an import checklist.
The
WordPress.org plugin is fully functional without a license, quota, trial, or mandatory account. Google output starts only after an administrator configures and enables it.
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Free WooCommerce tracking features
- Google Tag Manager script and noscript installation.
- WooCommerce GA4 ecommerce events: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund, view_promotion, and select_promotion.
- Mini-cart drawer surface and CTA events with destination-confirmed drawer-versus-full-cart entry context.
- Checkout diagnostics plus product, order, value, currency, transaction ID, and event ID dataLayer values.
- Purchase deduplication, Google Ads purchase mapping, click IDs, remarketing, and browser Enhanced Conversions.
- Google Consent Mode v2, event suppression, WP Consent API, and common consent-platform updates.
- First/last-touch attribution with landing pages, referrers, UTMs, and Google/Meta click IDs.
- Tracking Health, duplicate detection, conversion coverage, event logging, and payload validation.
- Guided migration/setup plus importable personalized GTM web-container JSON.
- One secure daily Google Merchant Center XML feed with unlimited eligible products and variations.
- Basic Catalog Health for identifiers, images, price, availability, and Shopping readiness.
- One secure daily Customer Match audience containing all eligible WooCommerce customers, with consent handling and SHA-256 normalization.
- Product-cost detection, settings export, uninstall controls, and WooCommerce HPOS compatibility.
- Native support tickets, replies, attachments, and optional reviewed diagnostics.
GGL Suite Pro: one WooCommerce measurement stack
GGL Suite Pro is distributed separately; its code is not included here and cannot be unlocked with a license. Pro adds:
- Multiple product feeds and Customer Match audiences with advanced rules, markets, schedules, validation, segmentation, and SFTP.
- Purchase Protection with independent GA4 server delivery, retries, reconciliation, and browser/server deduplication.
- Server-side Enhanced Conversions, advanced routing, multiple conversion actions, and delivery alerts.
- Product-cost, margin, profit reporting, profit-aware conversion values and audiences.
- Local GTM caching, first-party proxy options, agency workflows, and priority support.
Compare GGL Suite editions