GIA — GA4 Ecommerce Tracking for WooCommerce

Paste your Measurement ID. Get trustworthy WooCommerce GA4 ecommerce data. GIA GA4 is a measurement-quality layer between WooCommerce and Google Analytics 4 (optionally Google Ads). It fires the full recommended ecommerce funnel, enriches every line item, backs up purchases server-side, and respects consent — without Google Tag Manager, without a data team, and without turning WordPress into a profit or attribution platform. What GIA GA4 is

• Complete GA4 ecommerce schema — not just purchase, but the real shopping and checkout funnel
• Reliable revenue — browser + Measurement Protocol, with session_id, event_id, and consent-aware server sends
• Better item data — categories, brand, GTIN, discounts, list attribution, classic templates and WooCommerce Blocks
• GDPR-ready by default — Consent Mode V2, CMP bridges, geo rules, and a built-in banner
• Store-owner UX — onboarding wizard, verification tools, and a lightweight dashboard for setup and shop pulse

GA4 stays the system of record. GIA GA4 feeds it well; it does not replace it. What GIA GA4 is not GIA GA4 deliberately avoids feature creep. It is not:

• A profit, COGS, or margin-by-channel tool
• A journey analytics or multi-touch attribution platform
• A Meta CAPI, TikTok, or ad-spend ingestion hub
• A heavy BI dashboard that duplicates GA4

The built-in dashboard gives operational context — weekly order insights, view-to-purchase, top customers — not a second analytics product inside wp-admin. Who this is for

• WooCommerce merchants who want complete GA4 ecommerce without hiring someone for GTM
• Stores with a GA4 ≠ orders gap who need Measurement Protocol backup and deduplication
• EU/UK shops that need Consent Mode V2 without wrestling CMP + gtag
• Growth-minded stores that optionally want Google Ads purchase conversions on the same stack

Not primarily for: agencies running custom GTM containers, or merchants who want P&L-by-channel inside WordPress. Why GIA GA4 vs other WooCommerce GA4 plugins Most alternatives stop at purchase (and maybe add-to-cart). GIA GA4 goes deep on measurement quality:

• Full funnel completeness (view_item_list through purchase and refund)
• Rich items[] parameters on cart and checkout events
• First-class WooCommerce Blocks cart and checkout support
• Server-side purchase and refund backup with deduplication
• Consent Mode V2 and CMP compatibility out of the box

GA4 ecommerce events Discovery & product

• view_item_list — Shop, category, and tag archives (item_list_id / item_list_name)
• view_item — Product pages and variable-product variant changes
• select_item — Product clicks from classic shop grids (list context persists through the funnel)
• view_search_results — On-site product search terms (Extra GA4 events)
• view_promotion — On-sale products and WooCommerce store notices

Cart

• add_to_cart — AJAX, form submit, and WooCommerce Blocks cart (full item payloads)
• remove_from_cart — Cart page, mini-cart, and Blocks cart
• view_cart — Cart page and Blocks cart

Checkout

• begin_checkout — Classic and Blocks checkout
• add_shipping_info — Shipping method selected
• add_payment_info — Payment method selected
• purchase — Thank-you page with transaction_id, revenue, tax, shipping, coupons, payment method, new vs returning customer, and event_id for deduplication
• payment_failure — Checkout validation and payment errors (always tracked; classic + Blocks)
• coupon_applied / coupon_removed — Coupon usage
• select_promotion — Coupon codes applied at checkout

Post-purchase & account

• refund — When a refund is processed in WooCommerce (browser + server)
• login / sign_up — Optional (enable Extra GA4 events)
• exception — 404 pages (optional)

WooCommerce Subscriptions (when the extension is active)

• subscription_started, subscription_cancelled, subscription_expired
• Renewal orders sent as purchase via Measurement Protocol

Optional extras (off by default — Extra GA4 events setting)

• cart_time_spent — Seconds on cart/checkout before leaving

Core funnel events can be toggled individually in Settings → Events to reduce volume. Checkout errors, coupons, shipping, and payment events are always tracked. Rich GA4 item data Every funnel event can include detailed product line items:

• Hierarchical categories (up to 5 levels)
• Brand (auto-detects common brand taxonomies)
• GTIN / EAN / UPC when stored in product meta
• Variant, image URL, stock status
• Sale discount amount on discounted products
• item_list_id and item_list_name carried from list views through add-to-cart and purchase
• Product ID or SKU as item_id (setting)
• Product Bundles use minimum bundle price in item data

Works on classic templates and WooCommerce Blocks cart/checkout via the Store API. Server-side purchase & refund tracking Browser tags are blocked by ad blockers and strict privacy settings. GIA GA4 mirrors purchase and refund from your server using the GA4 Measurement Protocol.

• Saves GA4 client_id and session_id on the order at checkout
• Sends event_id on server hits to deduplicate with browser purchase events
• Retries failed sends via Action Scheduler
• Respects stored analytics consent before server sends
• Optional multi-currency normalization for foreign-currency orders (WOOCS / WooPayments rates)
• Configurable trigger: order Completed or Processing

Add your GA4 API Secret in settings and use the built-in Verify tracking setup tool. Consent Mode V2

• gtag loads with consent defaulting to denied (configurable)
• Built-in consent banner (auto-hides when a CMP is detected)
• Geo-aware defaults: EU/EEA/UK → denied, US → granted (optional)
• Bridges: CookieYes, Complianz, Cookiebot, and the WP Consent API
• Order-level consent stored for server-side tracking decisions

Google Ads (optional)

• Fire conversion on purchase with your AW- account ID and conversion label
• Enhanced Conversions: hashed billing data sent with purchase (same consent rules as GA4)

Other optional features

• Google Tag Manager container ID (disable base gtag when GA4/GTM is loaded elsewhere)
• Server-side gtag proxy (extends cookie lifetime, reduces blocker impact)
• Cross-domain linker settings (domains + incoming parameters)
• Transactional email link UTM tagging
• First-touch UTM / gclid / fbclid saved to order meta + Traffic Source admin column
• Exclude store administrators from tracking
• GA4 DebugView mode
• Gross vs net revenue on purchase events
• Accepts G- and GT- Measurement IDs
• HPOS (High-Performance Order Storage) compatible
• Onboarding wizard on first activation
• Admin warnings when Google Analytics for WooCommerce or Site Kit may duplicate tracking

Built-in dashboard (operational, not BI) Admin menu: GIA GA4 → Analytics

• Overview — Setup wizard, tracking verification, and weekly WooCommerce insights (revenue, refunds, customer mix, geo, checkout risk, tracking gap vs GA4 when Site Kit is connected)
• Traffic — GA4 sessions, channels, and landing pages via Site Kit when installed (optional)
• Products — Local view-to-purchase report (no Google API required for view counts)
• Customers — Top customers by lifetime spend
• Settings — Full configuration (also at WooCommerce → Settings → Integrations, redirected to GIA GA4 settings)

Known gaps Transparent limits aligned with the measurement-quality focus:

• select_item list attribution on Block Product Collection grids is not yet supported (classic shop grids are supported)
• No add_to_wishlist or deep promotion CMS integration unless store-specific

These are extensions of the same GA4 data-quality goal, not a product pivot. Privacy

• Registers WordPress personal data export and erasure handlers
• Checkout error logs and product view counters auto-expire (configurable retention: 30–365 days)
• Enhanced conversion data is hashed before transmission; not stored by this plugin

0.5

• Improvement: Measurement Protocol sends session_id, event_id, and engagement_time_msec on purchase/refund
• Improvement: item_list_id / item_list_name persist from select_item through cart and purchase events
• Improvement: Full items[] payloads on add-to-cart and remove-from-cart (classic + Blocks)
• Improvement: Sale discount on GA4 line items when products are on sale
• Improvement: view_promotion for on-sale products and store notices
• Improvement: Blocks checkout uses official WooCommerce cart/payment stores and checkout failure events
• Improvement: payment_failure documented as always-on (not behind Extra GA4 events)
• Fix: Blocks add_shipping_info and add_payment_info used non-existent store APIs (corrected against WooCommerce core)
• Fix: Mini-cart remove links now tracked via data-ga4-item attribute
• Fix: Product JSON in HTML attributes uses WooCommerce wc_esc_json() for safe encoding
• Refocus: GA4 ecommerce event tracking (removed profit/COGS, journey analytics, Meta CAPI, ad spend)
• Renamed from Trackify to GIA GA4
• Streamlined dashboard: Overview weekly insights, Traffic, Products, Customers, Settings
• Removed profit columns from product reports and weekly insights
• Fix: Dequeue WooCommerce Blocks built-in Google Analytics script to prevent duplicate gtag configuration and double-fired events on block cart/checkout
• Fix: Validate order key on thank-you page before firing browser purchase events
• Improvement: Blocks cart/checkout prices use Store API line totals and cart totals (WooCommerce minor-unit format)
• Improvement: Accept Google Tag measurement IDs (GT-) in addition to G- IDs
• Improvement: Blocks mini-cart tracking on all WooCommerce Blocks stores with deduplicated remove-from-cart events
• Improvement: Per-event enable/disable toggles for core GA4 ecommerce events
• Improvement: Cross-domain linker settings (domains + incoming parameters)
• Improvement: Product Bundles use minimum bundle price in GA4 item data
• Improvement: Admin warning when Google Analytics for WooCommerce or Site Kit snippet may duplicate GIA GA4 tracking
• Improvement: Settings page reorganized into Connection, Privacy, Events, and Advanced tabs
• Fix: Tabbed settings panels render fields correctly (WooCommerce table wrapper compatibility)
• Richer GA4 item data, improved server-side deduplication, and Blocks checkout tracking fixes. Recommended for all stores.

0.4

• Improvement: Tabbed analytics dashboard (overview, products, customers)
• Improvement: First-touch UTM attribution saved to order meta
• Improvement: HPOS-compatible traffic source queries
• Improvement: Server-side purchase deduplication and new vs returning customer on purchase
• Improvement: Coupon, shipping, payment, and payment failure checkout events
• Improvement: Product image, GTIN, hierarchical categories, and brand in item data
• Improvement: WordPress script enqueue compliance (wp_add_inline_script)
• Improvement: Namespace prefix giawc_ throughout

0.3

• Improvement: WordPress.org compliance updates (prefixes, PHPCS, enqueue standards)
• Improvement: Database query optimization and HPOS compatibility
• Removed: Meta and TikTok tracking

0.2

• Fix: PHP fatal error in settings API compatibility
• Improvement: Code standards compliance

0.1

• Initial release