Go Top SEO (
https://www.gotopseo.com/en) does the SEO work of a small business in one place: it plans and writes articles with images and internal links, tracks every month where the business stands in Google, in AI assistants (ChatGPT, Gemini and Google's AI answers) and in Google Maps, publishes posts and handles reviews on the Google Business Profile, and sends a report.
This plugin is the connection between Go Top SEO and your WordPress site, and it does two of those things on the site itself: it publishes the articles, and it applies the SEO fixes and schema you approve. The tracking, the Maps posts and the reviews happen in Go Top SEO, not in this plugin. It needs a Go Top SEO account; on its own it does nothing.
Publishing articles
When you publish an article from Go Top SEO, the plugin:
- creates the post (or updates the post Go Top SEO recorded earlier for the same article), as a draft, published, or scheduled for a date you chose in Go Top SEO;
- adds the article's images to your Media Library, with their alt text, and sets the featured image;
- sets the categories and tags you chose from your site's own list.
You can also publish a second, separate post for the same article, and publish a given article as another user who may publish, chosen in Go Top SEO from your site's own list.
Posts are published as the user you choose in Settings > GO TOP SEO (by default the administrator who connected the site), or as another user who may publish, chosen per article in Go Top SEO. The content passes through WordPress's own filter for post HTML.
Other than the fixes below, the plugin changes only the post Go Top SEO recorded for an article. That is normally a post this plugin created; it can also be one Go Top SEO published on your site before the plugin was installed, using an application password. In that case the plugin takes that post over for the article, and only that one post: never a page, never a post in the trash, and never a post already tied to another Go Top SEO article.
SEO fixes you approve
When you approve a fix in Go Top SEO, the plugin writes exactly that one element on a post or page:
- SEO title and meta description (in Yoast SEO or Rank Math when one is active, otherwise printed by this plugin)
- Canonical address
- Focus keyphrase
- Image alt text: for an image in the content that has none, and for an image in your Media Library, where the text is written on the image itself and so applies on every page that shows it (undoing the fix removes it again)
- An FAQ block at the end of a page
- JSON-LD structured data (Organization, WebSite, WebPage, Article, FAQPage and similar; never Product). When Yoast SEO, Rank Math, All in One SEO, SEOPress or The SEO Framework is active, that plugin's structured data is kept and only the FAQPage part for the FAQ block is added
- A broken link inside existing content (new address, or the link removed and its words kept)
- An internal link on words that are already in the text
- An extra main heading (H1) in the content turned into a subheading (H2), words unchanged
- An llms.txt for AI assistants, answered at /llms.txt only while your site has no llms.txt file
The previous value is stored before every fix, and "Undo" in Go Top SEO restores it. WordPress also keeps a revision of every content change.
What it never does
It never deletes or trashes anything, and never changes prices, products, the theme, plugins, settings or users.
Security
Every request from Go Top SEO is signed with a key that only your site and your Go Top SEO project share (HMAC-SHA256, a single-use nonce, a five-minute window). Requests without a valid signature are refused. "Disconnect" in Settings > GO TOP SEO removes the key at once.