Halfborg Pixel Tracking for WooCommerce
| 开发者 | alexhalfborg |
|---|---|
| 更新时间 | 2026年7月13日 07:38 |
| PHP版本: | 7.2 及以上 |
| WordPress版本: | 7.0 |
| 版权: | GPLv2 or later |
| 版权网址: | 版权信息 |
详情介绍:
Halfborg Pixel Tracking for WooCommerce sends your store's purchase events directly to Facebook's Conversions API. This server-side tracking solution helps maintain accurate conversion tracking even when client-side tracking is blocked by ad blockers or browser privacy settings.
Features
- Sends purchase events to Facebook Conversions API
- Works with WooCommerce's High-Performance Order Storage (HPOS)
- Securely hashes customer data before sending to Facebook
- Easy setup with minimal configuration
- When a customer completes an order, the plugin captures the order details
- Customer data is securely hashed using SHA-256
- The purchase event is sent directly to Facebook's Conversions API
- The event includes order value, currency, and attribution data
安装:
- Upload the plugin files to the
/wp-content/plugins/halfborg-pixel-tracking-for-woocommercedirectory, or install the plugin through the WordPress plugins screen directly. - Activate the plugin through the 'Plugins' screen in WordPress
- Go to WooCommerce > Pixel Tracking to configure the plugin
- Enter your Facebook Conversions API Access Token and Pixel ID
常见问题:
Where do I find my Facebook Conversions API Access Token?
You can generate an access token in Events Manager. Go to Events Manager > Data Sources > select your Pixel > Settings > Conversions API > Generate access token. Facebook's official instructions: https://developers.facebook.com/docs/marketing-api/conversions-api/get-started/
Where do I find my Facebook Pixel ID?
Your Pixel ID can be found in Events Manager under Data Sources, next to your pixel name. Facebook's official instructions: https://www.facebook.com/business/help/952192354843755
Is this plugin compatible with WooCommerce HPOS?
Yes, this plugin is fully compatible with WooCommerce's High-Performance Order Storage (HPOS) feature.
更新日志:
1.1.0
- Initial release
- Sends server-side Purchase events to the Facebook Conversions API, plus browser Meta Pixel and Conversions API events fired together with a shared event_id for deduplication
- Server-side + browser ViewContent, AddToCart and InitiateCheckout events, with a REST endpoint so browser-initiated AddToCart events deduplicate against the server event
- Captures the _fbc and _fbp cookies at checkout (reconstructing fbc from an fbclid URL parameter when the cookie is unavailable) and includes them in the payload
- Hashes customer email, phone, name and address fields (SHA-256) before sending, per Facebook Advanced Matching
- Compatible with WooCommerce's High-Performance Order Storage (HPOS)
- Redirects to the settings screen on plugin activation
- Adds a Settings link to the plugin listing on the Plugins screen
- IMPORTANT: disable any other Meta/Facebook pixel (e.g. in Pixel Manager) to avoid duplicate browser events