Krom Automation is a visual workflow automation plugin for WordPress. It lets you connect WordPress events (triggers) to automated responses (actions) using a drag-and-drop canvas builder.
Think of it as "If This Then That" for your WordPress site — but with a proper visual workflow builder, execution history, analytics, and AI-powered automation built in.
WordPress sites generate dozens of events every day: users register, posts get published, comments get submitted, orders are placed. Responding to these events manually is repetitive and error-prone. Krom Automation automates these responses. You build a workflow once, and it runs automatically every time the triggering event fires.
Core Features
- 16 built-in triggers — User, Post, Comment, Media, and WooCommerce events
- 21 built-in actions — Email, User management, Post management, Comment management, HTTP requests, and AI
- Visual workflow builder — ReactFlow canvas with drag-and-drop nodes
- Delay scheduling — Postpone actions by minutes, hours, days, or weeks using Action Scheduler; or set a custom number of seconds
- Merge tags — Inject live data from the triggering event into any action field
- Run-once enforcement — Prevent duplicate executions per entity
- Execution logging — Full audit trail with per-step status
- Analytics and reports — Daily stats, charts, and CSV export
- Workflow simulator — Test workflows without side effects
- Template library — Ready-made workflow templates across six categories
- AI actions — Generate text, moderate content, and auto-tag posts using GPT-4o, Gemini, and Groq models
- WooCommerce integration — Order triggers and coupon/status actions bundled in the free plugin
- Import / Export — Share workflows between sites as JSON files
All 16 Triggers
User: User Registered, User Profile Updated, User Login, User Logout, User Role Changed, User Deleted, Password Reset
Post: Post Published, Post Updated, Post Deleted, Post Status Changed
Comment: Comment Submitted, Comment Approved
Media: Media Uploaded
WooCommerce: WooCommerce Order Created, WooCommerce Order Completed
All 21 Actions
Email: Send Email
User: Create User, Update User Meta, Change User Role, Send Password Reset
Post: Create Post, Update Post, Update Post Field, Change Post Status, Add Post Meta, Delete Post
Comment: Add Comment, Update Comment Status, Add Comment Label, Add Comment Meta
Integration: HTTP Request (GET, POST, PUT, PATCH, DELETE — with JSON response parsing)
AI: AI Generate Text, AI Content Moderation, AI Auto-Tag
WooCommerce: Create WooCommerce Coupon, Update Order Status
AI Actions
Three AI actions are included in the free plugin. They require an API key from at least one supported provider:
- OpenAI — GPT-4o Mini, GPT-4o
- Google Gemini — Gemini 2.0 Flash, Gemini 2.5 Flash Preview, Gemini 2.5 Pro Preview
- Groq — Llama 3.3 70B, Llama 3.1 8B
Use AI Generate Text to write personalized emails, summarize post content, or draft social copy. Use AI Content Moderation to automatically filter spam and toxic comments. Use AI Auto-Tag to apply relevant tags and categories to new posts.
Template Library
Ready-made templates are included across six categories: AI automation, User onboarding, Post notifications, Comment moderation, scheduled digests, and WooCommerce sequences — plus a blank canvas starter. WooCommerce templates appear in the library when WooCommerce is installed and active. The scheduled digest templates require Krom Automation Pro (a Pro trigger or integration) and are hidden from the library until Pro is active.
WooCommerce Integration
WooCommerce triggers and actions are bundled in the free plugin at no extra cost. Automate order confirmations, generate personalized coupons on first purchase, send post-purchase follow-up sequences, and update order statuses automatically — all without any third-party service.
Analytics and Reporting
The dashboard shows total executions, active workflows, estimated time saved, failed execution counts, and an execution trend chart. The Reports page provides execution charts with date range filtering, success rate, per-workflow breakdowns, and CSV export. Every execution is logged with a step-by-step trace showing status, output, and error messages.