Krom Automation

Krom Automation is a visual workflow automation plugin for WordPress that connects what happens on your site to what should happen next, with no code required. Build automations on a clean drag-and-drop canvas. Choose a trigger (a WordPress event such as a new user, a published post, or a completed order), connect it to one or more actions (send an email, update a record, call an API, run an AI step), and Krom Automation handles the rest automatically every time that event occurs. Think of it as an if this then that system built natively for WordPress, with a real visual workflow builder, execution history, analytics, and AI-powered automation included from the start. WordPress sites generate dozens of events every day. Users register, posts get published, comments come in, orders are placed. Handling all of that manually is repetitive and error-prone. Krom Automation lets you build the response once, and it runs automatically every time the triggering event fires. Features | Documentation | Pricing What Krom Automation Is Built to Fix Most automation tools force a tradeoff. Either the builder is genuinely visual but testing and execution visibility stay thin, or the reporting is solid, but every workflow is just a flat list of steps that gets unreadable once real logic is involved. AI is usually treated as a separate upsell instead of a core building block, and runs are often metered behind credits or task limits even on a paid plan. Krom Automation closes those gaps directly. The canvas stays readable as branching, delays, and AI steps are added, not just for a simple two-step flow. Every workflow can be tested with a real dry run simulator before it touches live data, and every run after that produces a full step-by-step trace, not just a pass or fail flag. AI actions are included free from day one, not held back as a paid add-on. Because everything runs on your own WordPress installation, there is no execution metering and no usage credits to manage. Why Use Krom Automation? Krom Automation is built for site owners and administrators who want to automate repetitive tasks without hiring a developer, bloggers and content creators who need automatic notifications and content workflows, store owners who need order automation and customer lifecycle sequences, membership and community site operators, and developers and agencies who want a programmable automation engine with a full REST API. Everything runs on your own WordPress installation. Your workflow data, execution logs, and any connected credentials stay in your own database. There is no external platform holding your automations, and no per-task billing to worry about. Krom Automation Free Features at a Glance A complete no-code automation builder available to every WordPress site at no cost, with no run limits and no feature paywalls.

• Visual Workflow Builder – Drag-and-drop canvas powered by ReactFlow, with auto-layout for clean, readable flows
• 16 Built-in Triggers – Covering User, Post, Comment, Media, and WooCommerce events
• 21 Built-in Actions – Email, user management, post management, comment management, HTTP requests, and AI
• AI Actions Included Free – Generate text, moderate content, and auto-tag posts using OpenAI, Google Gemini, or Groq
• Conditional Branching – Route workflows with Yes and No logic based on real data
• Delay Scheduling – Postpone any action by minutes, hours, days, or weeks, or set a custom delay in seconds
• Merge Tags – Inject live data from the triggering event into any action field
• Run Once Enforcement – Prevent duplicate executions for the same user, post, or order
• Workflow Simulator – Dry run any workflow with zero side effects before activating it
• Workflow Import and Export – Share workflows between sites as portable JSON files
• Workflow Notes – An internal notes field on every workflow for documentation and team handoff
• Execution Logging – Full per-step audit trail showing input, output, and errors
• Analytics Dashboard – Total executions, active workflows, estimated time saved, failed execution count, and an execution trend chart
• Reports with CSV Export – Date-filtered execution charts, success rate, and per-workflow breakdowns
• Ready-made Template Library – Starter workflows across AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter
• WooCommerce Triggers and Actions Included Free – Order created and order completed triggers, plus coupon creation and order status actions
• Failure Notifications and Automatic Retry – Email alerts on failed steps, with configurable retry backoff
• Full REST API – Trigger workflows, manage logs, and run simulations programmatically

All 16 Free Triggers User: User Registered, User Profile Updated, User Login, User Logout, User Role Changed, User Deleted, Password Reset Post: Post Published, Post Updated, Post Deleted, Post Status Changed Comment: Comment Submitted, Comment Approved Media: Media Uploaded WooCommerce: Order Created, Order Completed All 21 Free Actions Email: Send Email User: Create User, Update User Meta, Change User Role, Send Password Reset Post: Create Post, Update Post, Update Post Field, Change Post Status, Add Post Meta, Delete Post Comment: Add Comment, Update Comment Status, Add Comment Label, Add Comment Meta Integration: HTTP Request, supporting GET, POST, PUT, PATCH, and DELETE, with JSON response parsing AI: AI Generate Text, AI Content Moderation, AI Auto-Tag WooCommerce: Create Coupon, Update Order Status AI Actions Three AI actions are included in the free plugin. They require an API key from at least one supported provider.

• OpenAI – GPT-4o Mini, GPT-4o
• Google Gemini – Gemini 2.0 Flash, Gemini 2.5 Flash Preview, Gemini 2.5 Pro Preview
• Groq – Llama 3.3 70B, Llama 3.1 8B

Use AI Generate Text to write personalized emails, summarize post content, or draft social copy. Use AI Content Moderation to filter spam and toxic comments automatically. Use AI Auto-Tag to apply relevant tags and categories to new posts. Krom Automation Pro Features at a Glance For sites that need deeper coverage across the wider WordPress ecosystem, Krom Automation Pro adds:

• 80+ Additional Triggers and 60+ Additional Actions across 24 integration categories
• Form Plugin Integrations – Automatically start workflows from popular WordPress form plugin submissions
• Extended WooCommerce Automation – Subscriptions, refunds, cancellations, low stock alerts, and product review triggers
• Digital Product Sales Integration – Purchases, recurring subscriptions, and software license events
• CRM and Email Marketing Integrations – Sync contacts, apply tags, and manage list membership across popular email marketing and CRM platforms
• LMS and Membership Integrations – Enrollment, course completion, quiz results, and membership lifecycle triggers
• Messaging Integrations – Send notifications to popular team chat and messaging platforms
• Social Media Automation – Auto-publish to major social platforms, with AI-generated copy
• Spreadsheet and Calendar Actions – Log data and create calendar events automatically
• Affiliate Program Integration – Triggers for affiliate registrations, referrals, and payouts
• AI Workflow Generation – Describe an automation in plain English and get a working workflow in seconds
• Visual Email Builder – Design branded transactional emails using the Gutenberg block editor
• Schedule Trigger – Run workflows hourly, daily, weekly, monthly, or on a custom interval
• Incoming Webhook Receiver – A unique secure URL per workflow with HMAC signature support, so any external service that supports outgoing webhooks can trigger a workflow directly
• 101+ Pro Workflow Templates – Ready to import across every integration

See the full list of supported integrations and the complete Pro feature breakdown on the Krom Automation features page. How It Works Every Krom Automation workflow follows the same simple pattern: trigger, then action.

1. Pick a trigger, for example, a new order or a new user registration
2. Add one or more actions, for example, send a welcome email, update a record, and post a team notification
3. Optionally add conditions, delays, or an AI step in between
4. Test the workflow with the built-in simulator, with zero real side effects
5. Activate it, and Krom Automation runs it automatically every time the trigger fires

All execution happens in the background through WordPress Action Scheduler, so nothing slows down your site or your visitors. Template Library Ready-made templates are included across six categories: AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter. WooCommerce templates appear in the library when WooCommerce is installed and active. The scheduled digest templates require Krom Automation Pro and stay hidden from the library until Pro is active. WooCommerce Integration WooCommerce triggers and actions are bundled in the free plugin at no extra cost. Automate order confirmations, generate personalized coupons on first purchase, send post-purchase follow-up sequences, and update order statuses automatically. Analytics and Reporting The dashboard shows total executions, active workflows, estimated time saved, failed execution counts, and an execution trend chart. The Reports page provides execution charts with date range filtering, success rate, per-workflow breakdowns, and CSV export. Every execution is logged with a step-by-step trace showing status, output, and error messages. Built for Every Kind of WordPress Site Online stores can automate order confirmations, abandoned cart recovery, post-purchase coupon delivery, and review requests. Membership and course sites can automate enrollment emails, completion certificates, and access changes the moment a payment or subscription event occurs. Content sites and blogs can automate post publish notifications, AI generated excerpts, automatic tagging, and comment moderation. Agencies and developers get a full REST API, exportable workflow JSON for repeatable client deployments, and an extensible hook and filter system for building custom triggers and actions.

1.0.2

• Fixed PHP 7.4 compatibility in AI actions and workflow REST responses.
• Preserved strict AI provider and action-option validation to prevent invalid values from selecting unintended behavior.
• Updated Pro upgrade links to the Krom Automation pricing page.
• Added automated quality checks for PHP 7.4 and PHP 8.3.
• Confirmed compatibility with WordPress 7.1.

1.0.1

• Improved workflow execution reliability and node exit handling.
• Tightened permission checks and resolved minor security issues.
• Refined merge tag handling and removed browser console warnings.
• Updated plugin documentation and release metadata.

1.0.0

• Initial release.