Know exactly where every lead comes from. Lead Source is the leading lead attribution platform. It provides the simplest way to see which marketing is winning you customers and which is wasting your money. This plugin integrates Lead Source with your WordPress website.
Right now, your forms tell you what people want but never how they found you. So you keep spending on ads without knowing which ones actually pay off. Lead Source ends that. Every enquiry that comes through your WordPress forms arrives tagged with its true source, so you finally know what's driving your business and what's dead weight.
The outcome is simple:
stop wasting ad spend, double down on what works, and grow.
Why businesses choose Lead Source
- See what's actually making you money. Every lead is labelled in plain English — Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Organic Search, Referral, or Direct — so your best-performing marketing is obvious at a glance.
- Cut the budget that's burning. When you can see which sources produce real enquiries and which just produce clicks, the wasted spend becomes impossible to miss and easy to kill.
- Win the conversation with your agency. Lead Source gives you one independent set of numbers that sits between your business and whoever runs your ads. No more taking their word for it.
- Prove your ROI. Rank every source by the leads it actually delivered, not the clicks it bought, and know your true cost per lead for the first time.
- Set it and forget it. Once it's on, it just works — every form, every page, every lead, forever.
Attribution that finally makes sense
No dashboards to build. No spreadsheets to reconcile. Lead Source does one thing brilliantly — it tells you where your leads come from — and it does it automatically, from the very first enquiry.
Works with every form you already run
Nothing about your forms has to change. Lead Source works out of the box with Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms, and Elementor Pro Forms — no new forms, no hidden fields, no shortcodes.
How it works
- A visitor arrives from an ad, a search, a referral, or a direct visit.
- Lead Source records where they came from and keeps it with them for their whole visit.
- They fill in any form, on any page, whenever they're ready.
- The lead lands in your dashboard with its origin already attached.
Easy to set up
Install and activate the plugin and just enter your Lead Source Site ID. It automatically connects your Lead Source account and starts working — so you're collecting attribution data before your coffee's cold.
Private by design
Your lead data stays yours. Lead Source is first-party by design, does no cross-site ad tracking, and never sells or shares your data. The setup wizard supplies suggested privacy-policy wording, and our full Data Processing Agreement is available at
leadsource.co/dpa.
The best lead attribution platform that integrates with WordPress
If you run paid traffic — or an agency runs it for you — and you want straight answers about where your leads come from, Lead Source is the platform built for exactly that. Install this plugin today, connect your Lead Source account and never guess again.