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LeadSource – UTM Tracking & Lead Source Attribution for Forms

开发者 forgeonline
更新时间 2026年7月31日 05:46
PHP版本: 7.4 及以上
WordPress版本: 7.0
版权: GPL-2.0-or-later
版权网址: 版权信息

标签

google ads conversion tracking campaign tracking form tracking gclid

下载

1.0.4 1.0.0 1.0.3 1.0.5 1.0.6

详情介绍:

Stop guessing which marketing channels are generating your leads. LeadSource is a lead source tracking and marketing attribution plugin for WordPress forms. It automatically captures UTM parameters and advertising platform click IDs from your visitors, persists them through the browsing session, and attaches the traffic source to every form submission, with no configuration on your forms required. Perfect for small businesses and agencies running ads across Google, Meta, LinkedIn, Microsoft and TikTok who need simple, reliable lead attribution and conversion tracking without complex analytics setups. How It Works
  1. A visitor clicks your ad or link containing UTM parameters
  2. LeadSource captures and stores the traffic source data in a cookie
  3. When the visitor submits a form, the traffic source is automatically recorded
  4. View all your leads and their sources in a clean WordPress dashboard
Supported Form Plugins Works automatically with the form plugin you already use — no shortcodes or form modifications needed: What It Tracks Dashboard & Reporting Features Everything is included — no paid plan required: Privacy Friendly

安装:

  1. Upload the leadsource folder to /wp-content/plugins/
  2. Activate the plugin through the Plugins menu in WordPress
  3. Complete the 5-step setup wizard that appears automatically
  4. That's it — traffic sources will be captured on your next form submission
The setup wizard will:

屏幕截图:

  • **Entry Detail** — Click any entry to see full UTM parameters, click IDs, landing page, and referrer
  • **Setup Wizard** — 5-step guided setup with automatic form detection
  • **Settings** — Configure email notifications and tracked form plugins

升级注意事项:

1.0.6 Readme update. No behaviour changes beyond a one-off CSS/JS cache refresh. 1.0.5 Adds automatic lead source and UTM attribution for Everest Forms submissions. 1.0.3 All features are now free — unlimited entries, email notifications, and summary reports included for everyone.

常见问题:

Do I need to modify my forms?

No. LeadSource hooks into your form plugin automatically. There are no shortcodes to add, no hidden fields to configure, and no form templates to edit.

Does it work if I don't use UTM parameters?

Yes. The plugin also detects ad platform click IDs (gclid, fbclid, etc.) and automatically labels the traffic source. Even visitors arriving via organic search or direct traffic are categorised.

Will it slow down my site?

No. The frontend script is tiny vanilla JavaScript (no jQuery dependency) that runs once on page load to read URL parameters. There are no external API calls and no impact on page load speed.

Does it work with caching plugins?

Yes. The UTM capture runs in the visitor's browser via JavaScript, so server-side caching does not interfere with tracking.

What is the conversion window?

The plugin uses "Same Session" attribution — the captured UTM data persists until the browser is closed. This is the most accurate setting and prevents cross-session over-counting.

Is my data sent anywhere?

No. All data is stored locally in your WordPress database. The plugin does not communicate with any external analytics or tracking service.

Does this work for Google Ads conversion tracking?

Yes. LeadSource captures the Google Click ID (gclid) on every form submission, so you can match leads back to the campaigns, ad groups and keywords that produced them and feed conversions back into Google Ads.

Can I track the lead source for Contact Form 7, WPForms and Gravity Forms?

Yes. LeadSource records lead source and full UTM attribution automatically for Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms, Elementor Pro Forms and Everest Forms, with no per-form setup.

Does it do first-touch or last-touch attribution?

LeadSource uses same-session attribution. The captured source persists until the browser is closed, which avoids the cross-session over-counting that long cookie windows can cause.

Which ad campaign generated this lead?

That is the question the plugin exists to answer. Every entry in the dashboard shows the campaign the lead arrived from, taken from utm_campaign where you set it and from the ad platform click ID where you did not. Sort or search the entries table by traffic source to see which campaigns are producing leads and which are producing nothing, then export the lot to CSV if you want to pivot it in a spreadsheet.

How do I add a hidden UTM field to Contact Form 7?

You do not need to. This is the usual way of getting UTM data into a form, and LeadSource makes it unnecessary — there is no hidden field to add, no shortcode, and no form template to edit. The plugin captures the UTM parameters in the browser, stores them for the session, and attaches them to the submission through Contact Form 7's own submission hook. Your existing forms keep working exactly as they are. The same applies to WPForms, Gravity Forms and the other supported form plugins.

Which advertising platforms does it recognise?

Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads (including Bing, MSN and Outlook placements), LinkedIn Ads and TikTok Ads are identified from their click IDs, which is the reliable method because a click ID cannot be faked by a stray link. Visitors with no click ID are still categorised from utm_source, or labelled as organic search, direct traffic or a referral.

更新日志:

1.0.6 1.0.5 1.0.4 1.0.3 1.0.2 1.0.1 1.0.0