Liana with GrowthStack

No, the plugin can be used standalone for basic personalization and analytics features.

The plugin uses contextual data about your visitors (location, referrer, browsing history, etc.) to dynamically replace content blocks with personalized variations. This happens seamlessly without page refreshes but can have a slight delay.

Technically personalization replaces block content on the visible page using JavaScript. Most blocks work fine but some that add interactions or functionality with JavaScript might need to add handling in their JavaScript. Blocks that require JavaScript might only hook their logic on DOMContentLoaded event and that might be too early for replaced content. In those cases the block developer needs to add support for Liana with GrowthStack personalization by re-initializing their JavaScript logic after Liana with GrowthStack has replaced the content (event GrowthstackReplacementDone on document).

Liana with GrowthStack is optimized for performance. Analytics data is bundled and sent asynchronously, and content replacement happens efficiently on the client side. The plugin includes database query optimization and caching where appropriate. Analytics does add more database load but write actions are done in asynchronously with JavaScript events to minimize impact on user experience.