[first_name] and [user_email].
⭐ Get the Pro Version — Tracking, Automation & WooCommerce, $19 one-time →
Free Version Features
[first_name], [last_name], [user_email], [display_name], [username][unsubscribe_link_html] / [unsubscribe_link_plain] placeholders generate one-click unsubscribe links with a branded confirmation page[first_name] [last_name] [username] [user_email] [display_name] [nickname] [user_nicename]
For unsubscribe links: [unsubscribe_link_html] (clickable link) or [unsubscribe_link_plain] (plain URL)
mass-email-to-users folder to /wp-content/plugins/No. Emails are sent directly from your WordPress site using your server's mail function (wp_mail). For best deliverability we recommend also installing a free SMTP plugin like WP Mail SMTP or FluentSMTP and configuring DKIM/SPF for your domain.
Yes. Click Send Email To All Users — it reaches every registered user regardless of how many you have, no manual selection required.
Yes. Use the role filter dropdown (Administrators, Subscribers, Customers, etc.) or the search box to narrow down recipients before sending. The Pro version adds WooCommerce purchase history filters, membership levels, BuddyPress fields, and CSV import for external contacts.
Yes. Use [first_name], [last_name], [display_name], [user_email], and [username] in your subject and email body — each is automatically replaced with that recipient's real information.
Add [unsubscribe_link_html] or [unsubscribe_link_plain] to your email. When a recipient clicks it, they're shown a confirmation page and added to your Unsubscribers List (under Mass Email). They're automatically excluded from all future sends. You can re-subscribe anyone from the Unsubscribers List page at any time.
The plugin itself has no hard limit, but your hosting provider may limit how many emails your server can send per hour. For large lists we recommend the Pro version, which includes a cronjob queue with a configurable send rate so large campaigns send reliably over time.
The plugin only emails existing registered users of your site and includes a working unsubscribe mechanism. You remain responsible for ensuring you have an appropriate legal basis to email your users under GDPR, CAN-SPAM, and other applicable laws.
Free covers everything you need to send and manage one-off bulk emails: send to all/selected/filtered users, placeholders, and unsubscribe management. Pro adds tracking (opens/clicks), WooCommerce segmentation, scheduled sending, automation (welcome emails, bounce handling), CSV import, attachments, and email templates — see the comparison above.