Store Analytics by Matriq

Matriq Store Analytics is a deterministic revenue diagnosis engine for WooCommerce. Every morning, it produces a one-page briefing that explains what changed in your store and why, using auditable math rather than AI. Instead of another dashboard full of charts, you get one answer to the question merchants actually ask: "Did revenue go up or down yesterday, and what drove the change?" How it works Once a night, the plugin builds a single snapshot row for the previous day from WooCommerce's analytics tables. It then decomposes the change in revenue across three drivers:

• Orders, did fewer or more customers buy?
• Items per order, did basket size shift?
• Average item price, did discount mix or product mix change?

The dominant driver is flagged as the primary cause with a confidence score, and a short suggested action is attached. What you get

• A morning Overview page in WP Admin with the previous day's revenue, the comparison versus the prior day and prior week, and the primary cause of the change.
• An optional daily email digest delivered to your inbox.
• A History page listing every past daily briefing, so you can audit any number it ever showed you.
• A Campaigns page to record sales and launches, so the engine knows when a drop is expected (a planned sale ending) versus a real signal.
• A Settings page covering timezone, revenue basis, and snapshot time.

What it does not do

• No real-time charts on page load. The dashboard reads from a pre-built daily snapshot.
• No AI calls, no external services, no third-party tracking.
• No paywalled features. The diagnostic engine is fully free.

Requirements

• WooCommerce 7.0 or later, with WooCommerce Analytics enabled.
• At least one completed order so a baseline can be built.

1.0.0

• Initial public release.

0.0.2

• Add: Public extension surface for premium add-ons (Phase 0 of Store Copilot integration).
• Filter matriq_msa_diagnosis_result wraps DiagnosisEngine::diagnose() output for AI enrichment.
• Filter matriq_msa_action_recommendation wraps ActionEngine::recommend() output for tailored next-step copy.
• Filter matriq_msa_overview_response wraps the /overview REST payload so extensions can append fields.
• Filter matriq_msa_admin_submenus lets extensions register additional admin sub-tabs.
• Action matriq_msa_data_collector_extra fires after every per-day snapshot write so extensions can fan out per-product / per-customer collection sharing the same WC analytics read pass.
• JavaScript slot window.matriqMSA.registerTab({ id, label, component }) lets extensions plug a React page into the dashboard. Built-in tabs cannot be overridden.
• Plugin rebrand as Matriq Store Analytics to reflect the new public-facing name of the plugin.

0.0.1

• Initial release.