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Mawsim – Sales Goals & Marketing Calendar for WooCommerce

开发者 abdalsalaam
更新时间 2026年8月27日 02:09
PHP版本: 7.4 及以上
WordPress版本: 7.1
版权: GPLv2 or later
版权网址: 版权信息

标签

woocommerce analytics marketing calendar sales goals seasonality

下载

1.0.0 1.1.0

详情介绍:

Every dashboard tells you that you are behind. Few of them tell you what would fix it. Mawsim sets a sales goal for your store, watches your WooCommerce pace against it, and when you fall short it names the next occasion that could close the gap and the date you would need to start preparing for it. Getting the pace right is what makes that possible. A flat target assumes every day of November earns the same as every other. It does not: the days around Black Friday carry the month. Mawsim reads the shape of your season from your own trading last year, so the quiet weeks stop raising false alarms, and you hear about the window that matters while there is still time to act on it. What you get Your figures are WooCommerce's figures Revenue and orders are read through WooCommerce Analytics' own reporting layer, never recomputed beside it. That includes your date-type setting (order date vs paid date) and your excluded order statuses. Change those on Analytics > Settings and Mawsim follows. Two screens that disagree about revenue cost you trust in both. What stays on your store, and what is sent Your goals, results, occasion history and shaped-pace curves live in your own database and run without a network. To fetch and refresh the occasion calendar, Mawsim registers your store with its service and sends your site address, admin email, store country, store title and store industry (see External services). Your orders, customers and revenue never leave your site. A store with no network keeps everything except calendar updates. Multisite Both activation styles work, and each site keeps its own goals, calendar and history: on a network, Mawsim is one independent store per site. Network activation installs Mawsim on every site and on any site created afterwards. Very large networks are installed one site at a time, on first dashboard view. Deactivating network-wide clears the scheduled tasks and deletes nothing.

安装:

  1. Install from Plugins > Add New (search for "Mawsim") or upload the zip, then activate. WooCommerce 10.8 or later must be active.
  2. Mawsim does not redirect you on activation. When you are ready, follow the "Set up Mawsim" notice or open Mawsim > Setup.
  3. Setup is three steps: confirm your country and industry, choose the occasions to track, then set your first target. Step 1 carries a checkbox, "Get occasions and updates from the Mawsim service", which arrives ticked. Untick it before Continue and nothing about your store is ever sent (see External services). The digest email is a separate checkbox on the last step, unchecked. Leave it off and Mawsim never emails you.
  4. Everything lives under the top-level Mawsim menu: Goals, Calendar and Settings.

屏幕截图:

  • The marketing calendar: occasions by proximity, windows as ranges.
  • Occasion detail: last year's window, with a suggested play.
  • Goal detail: the forecast against the target.
  • Setup: country, industry, and your first target.
  • The Dashboard goal tracker: one goal on your wp-admin Dashboard.
  • The Analytics Overview widget: the same pace, inside Analytics.
  • The Occasions calendar widget: what is open now, and what is coming.
  • Settings: the occasion manager, emails, and the "Your data" card.

常见问题:

Does any of my store's data leave my site?

Some of it, for the calendar, and only once you agree to it. Setup's first step carries a "Get occasions and updates from the Mawsim service" checkbox that arrives ticked. Leave it ticked and Mawsim registers your store, sending your site address, admin email, store country, store title and store industry (see External services). Untick it, press "Skip setup", or never open setup, and nothing is sent at all. Your goals, results, occasion history, orders, customers and revenue never leave your site under any setting. Emails are sent by your own site through wp_mail().

Does Mawsim work without internet access?

Mostly. Goals, shaped pace and your figures are computed on your own store from your WooCommerce Analytics data, so they keep working with no network at all. The occasion calendar is the one part that cannot. A store that has fetched it once keeps what it has and simply stops receiving updates; a brand-new install shows an empty calendar until it can reach the service. If the calendar screen is empty and you expected dates, Settings has a "Refresh calendar" button that tries again and tells you what happened.

Where do the pace shapes come from?

Your own store, as soon as it has a year worth reading. Mawsim measures the same period last year from your WooCommerce Analytics data and uses its shape. When your store has not traded that period yet, or traded it too thinly to read, the expected line stays flat. The label on your goal always names which of the two is running, and your goals move to the shaped line by themselves once your store has a year behind it.

What emails does Mawsim send?

At most two kinds, and only if you ask for them. Both sit behind a single opt-in that is unchecked by default. One is a monthly digest, sent on the 1st at 08:00 store time. The other is a prep reminder ahead of a high-value occasion window, throttled so close-together occasions do not stack. Both are sent by your own site to the store admin address, and every one carries a one-click unsubscribe header (RFC 8058) and an unsubscribe link.

Is Mawsim compatible with HPOS?

Yes, and with the Cart and Checkout blocks. All order data is read through WooCommerce's own reporting layer, never from the posts table.

What happens to my data when I delete the plugin?

Nothing, by default. Your goal history is your business record, so every goal, result and occasion snapshot survives the delete, and a reinstall picks up where you left off. To remove everything instead, add define( 'MAWSIM_REMOVE_ALL_DATA', true ); to wp-config.php before deleting. The "Your data" card on the settings screen lists exactly what is stored.

更新日志:

1.1.0 - 2026-08-26 1.0.0