Metrion

Wordpress native tracking plugin Metrion natively tracks key ecommerce and lead interactions directly from Wordpress and it's most used ecommerce-plugin; Woo (Woocommerce). Native tracking entails that data is collected by listening to the build-in triggers of Wordpress and Woo instead of building layers of 'technical trackings cosmetics' on-top-off its foundations, making tracking unnecessarily complex and error-prone. By directly integrating into Wordpress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business. Full Metrion Feature List

• First party & server-side tracking
• Advanced track-blocking detection
• Consent Management Platform integrations
• No data storage in cookies/browser storage before explicit consent (optional setting)
• Event floodgating to prevent tracking before proper consent is given
• Front-end event brokering
• Server-side event brokering
• Google Ads conversion tracking
• Google Ads enhanced conversion tracking (Through Google Ads API)
• Google Ads enhanced lead tracking
• Google consent mode V2 (optional)
• Google dynamic remarketing tracking for retail vertical
• Meta Ads pixel implementation
• Meta Conversion API integration (CAPI)
• Meta Ads Advantage+ catalog ads tracking
• Microsoft Ads conversion tracking
• Microsoft Ads conversion enhancement through conversion uploading
• Microsoft Ads consent mode
• Microsoft Ads dynamic remarketing list functionality
• Google Analytics 4 sever-side

1.6.9

• Fixed a case where order cancellations were not going through

1.6.8

• Improved handling of default root cookie domain configuration in WP
• Improved detection of untagged mechanism
• Added handling of untagged-only installations due to server-side caching of destination JS

1.6.7

• Fixed a case where tax & shipping calculations were slightly off

1.6.6

• Fixed a case where duplicate cookies were not working correctly

1.6.5

• Fixed a case where domains where not correctly sanitized

1.6.4

• Fixed a case where cookie domains where mismatched from server

1.6.3

• Improved integration with MyYounit

1.6.2

• Collection preparations for Klaviyo

1.6.1

• Added MyYounit integration

1.6.0

• Added support for multi domain & multilingual
• Added support for multiple destinations per channels

1.5.13

• Fixed a case where onetrust category mapping was not correct

1.5.12

• Added support for TikTok Ads tracking
• Improved controlling of active sync settings
• Added suppport for CookieConfirm CMP
• Added additional events for engagement time calculation in GA4

1.5.11

• Added cancelled purchase functionality

1.5.10

• Replaced cookie extension with improved call

1.5.9

• Fixed js bundler on settings save

1.5.8

• Updated Retrieve settings from the saas
• Updated Cron added in wp Cron
• Update Meta external id matching
• Added Cookiepal CMP integration

1.5.7

• Fixed a case where html interrupted with visual layout

1.5.6

• Fixed a case where cookies were set incorrectly on ccTLDs

1.5.5

• Google Analytics beta
• Improve advertising click-id retention
• Generate bundles after plugin update and on schedule
• Labeled non-interaction events for GA4

1.5.4

• Updated Google Ads front-end tracking logic and trigger priority
• Updated handling of jQuery loading irregularities
• Changed the Meta Ads tracking settings options to enable more tracking options: front-end only, server-side only and combined tracking.

1.5.3

• Reverted Meta Ads deduplication rule

1.5.2

• Updated Meta Ads purchase deduplication ruling

1.5.1

• Updated Google Ads website conversion tag handling

1.5.0

• Added support for all the Cookiebot CMP versions
• Updated support for Complianz CMP

1.4.0

• Added support for dynamic JS bundles which improves Metrion performance
• Added support for loading dynamic JS bundles over API endpoints instead of the plugin directory paths
• Updated Complianz CMP logic

1.3.0

• Added Metrion authentication with platform

1.2.0

• Added support for Elementor webform tracking
• Added support for tracking ecommerce purchase values with or without VAT

1.1.0

• Added support for pre-consent pings for compliant event counting
• Improved track blocking detection and integration with marketing trackers

1.0.0

• Added screenshots and other assets for Wordpress plugin directory
• Beta started. Added support for customer API key validation

0.3.8

• Added advanced support foor multisite Wordpress websites
• Minor script loaded optimizations

0.3.7

• JS timing optimizations
• Wordpress best practise sanitization update
• Improved isolation for Woocommerce purchase-only tracking
• Added compatability for websites with multiple Microsoft Ads Tag IDs

0.3.6

• Completed Microsoft Advertising conversion support
• Settings page update
• Updated Google Ads consent mode support
• Added Microsoft Ads consent mode support
• Added Microsoft Ads Dynamic Remarketing list support

0.3.5

• Added support for Microsoft Advertising
• Added support forl loading the destination JS dynamically based on CMP triggers
• Added option to only track Meta ads through the CAPI and don't allow for front-end tracking through the regular pixel
• Code sanitization update

0.3.4

• Click id preservation for Google Ads & Meta Ads
• Added functionality to change the name of the session info storage variable to the advanced settings
• Update the uninstall file to include all setting variables

0.3.3

• Added option to completely refrain from storing cookies and data before explicit consent. This is a requirement for certain countries in the EU.

0.3.2

• Added Google Dynamic marketing for the retail vertical

0.3.1

• Added Google Consent mode V2 enforcement option
• Expanded the Meta Ads pixel tracking with Category pages