Mustkit Intent & CRO for WooCommerce

Mustkit Intent & CRO for WooCommerce analyzes detailed visitor behavior to (1) score each customer's purchase intent into A/B/C labels for automated campaigns, and (2) diagnose weak page sections and prescribe concrete CRO fixes. All visitor data and PII stay on your own store server. Intent scoring that learns from your store, not from a hardcoded table

• The weight of each behavior is not written into the plugin. It is learned from your own conversions: for every behavior type, Mustkit Intent & CRO measures the log-odds lift of that behavior among buyers versus non-buyers, and re-weights accordingly.
• A "scroll to the bottom" means something different in a jewelry store and a supplement store. The data works that out for you.
• Before there is enough data, scoring falls back to a neutral prior and converges as orders accumulate.

Signals beyond scroll depth

• Collected on the page: pageview, scroll depth, section dwell, time to exit, rage clicks, dead clicks, add-to-cart, product views, and viewport visibility.
• Section dwell can follow your own data-bi-section markers, or fall back to scroll-percentile bands.

Why they don't buy — per product

• Cross-analyses scroll depth against purchases for each product page, then names the section losing the sale — weak hero, dull mid-page, unconvincing price — with a concrete fix.
• Waits until a product has enough sessions to be statistically reliable before showing a verdict.

Campaigns that reach anonymous visitors too

• Email campaigns for known customers, plus on-site coupon popups keyed to the visitor's anonymous cookie ID — so a first-time, never-logged-in browser can still be won back on their next visit.
• Popups only fire for visitors who have given consent.

Privacy handled, not promised

• Registered with WordPress's own privacy tools: data-subject export and erase requests are handled for you.
• Consent withdrawal anonymizes that visitor's history.
• A retention window (default 180 days) purges expired behavior data on a schedule.

What leaves your server

• Every feature — visitor tracking, intent scoring, conversion diagnosis, prescriptions and campaigns — runs entirely on your own server. By default, nothing is sent anywhere.
• All features are free and fully functional. Nothing is locked, time-limited, or usage-capped.
• Two optional data connections to our cloud exist and are off by default — they only run if you turn them on in Settings → External data sharing. The only other outbound calls are ones you trigger yourself: Pro license/billing checks and the support form. All are documented under "External services" below.

0.12.1

• All internal identifiers (options, transients, hooks, AJAX actions, cron events, cookies, script handles, REST namespace, database tables) renamed from the short bi_ prefix to the distinct mkicro_ prefix to prevent conflicts with other plugins. Existing installs are migrated automatically with no data loss (tables renamed in place, settings carried over).
• External services documentation expanded: subscription cancellation, billing history, and support-form requests are now fully documented with the exact data sent and the service domains.

0.11.0

• Renamed to "Mustkit Intent & CRO for WooCommerce" for a distinct, descriptive name.
• All features are now free and fully functional — removed every license/plan gate. Intent-based prescriptions, per-segment conversion diagnosis, auto-send campaigns and campaign volume are no longer limited or locked.
• Removed the in-plugin PayPal checkout. Upgrading to the optional Pro add-on now happens on mustkit.com; the plugin never shows a payment window.
• Privacy: no data is sent off-site by default. Installation reporting and behavior cloud sync are now explicit opt-ins (off by default) under Settings → External data sharing, and are fully documented under "External services".

0.10.7

• Code quality: cleared all Plugin Check findings. Documented why each direct database query is safe (table identifiers come from the WordPress table prefix and cannot be prepared; every user-supplied value uses a placeholder), added translator comments for pluralised strings, and clarified that coupon options are read only after the calling AJAX handler has verified the nonce and capability.
• Added the languages/ folder referenced by the plugin's Domain Path header.

0.10.5

• Readability: all bundled JavaScript is reformatted so no line exceeds 300 characters, making the shipped source easy to read and review. No behavior changes.
• Documented the source-code policy (no JS/CSS build or minification step) under "Source Code".
• Security: the domain-ownership verification endpoint now returns only a one-way SHA-256 digest of the provisioning challenge instead of the raw value, and returns 404 when no provisioning is in progress.
• Tested up to WordPress 7.0.

0.8.0

• New: per-product conversion diagnosis — cross-analyses scroll depth against purchases to name the section losing the sale, with a concrete fix. Redesigned dashboard.
• New: self-learning intent weights — behavior weights are learned from your store's own conversions (log-odds lift of each behavior among buyers vs non-buyers) instead of being hardcoded. Neutral prior until enough data accumulates.
• New: on-site coupon popups for anonymous, never-logged-in visitors (consent-gated), alongside email campaigns for known customers.
• New: privacy tooling — WordPress data-subject export/erase handlers, consent-withdrawal anonymization, and scheduled purge of behavior data past the retention window (default 180 days).
• New: daily installation reporting (domain, plan, version — no visitor data). Documented under External services.
• Tracker now records rage clicks, dead clicks, time to exit, and section dwell in addition to scroll depth.

0.1.12 (2026-06-30)

• Pro upgrade: in-dashboard PayPal subscription button with server-side payment verification (PayPal re-check + signed webhooks). Free campaign credit metering (50/month) with soft limit and upgrade prompt. Aligned pricing ($19/mo, $182.40/yr).

0.1.5 (2026-06-30)

• Dashboard redesign (8 screens): overview, intent board, page diagnosis, campaigns, on-site popup, settings, license, support.

0.1.3 (2026-06-29)

• Bundled SDK guard loader (v0.2.0); build & packaging standard applied.

0.1.0 (2026-06-28)

• Initial scaffold.