Subscription Toolkit – Cancellation Survey, Win-back & Trial Coupons for WooCommerce Subscriptions
| 开发者 | joelambord |
|---|---|
| 更新时间 | 2026年10月2日 21:07 |
| PHP版本: | 7.4 及以上 |
| WordPress版本: | 7.1 |
| 版权: | GPLv2 or later |
| 版权网址: | 版权信息 |
详情介绍:
- Cancellation survey in My Account instead of a plain "Cancel" button
- Retention offers per cancellation reason: discount on the next renewals or a free period
- Survey responses and cancellation reasons with filters and CSV export
- "Subscription Trial" coupon type: free trial of X days, weeks or months with a coupon code
- Dashboard: saved cancellations, save rate, trial conversion and revenue
- Multilingual: WPML, Polylang, TranslatePress, Weglot, Loco Translate
- Pro: win-back e-mail sequence with personal discount codes after a subscription ended
- Pro: subscription metrics – MRR, churn rate, retention by start month, customer lifetime value
- Free period – the next payment moves back by days, weeks or months.
- Discount – a percentage or fixed discount on the next renewals, applied to the subscription instantly.
- No offer – the cancellation is simply confirmed.
- An e-mail sequence of up to six e-mails, each with a personal, single-use discount code.
- One click in the e-mail puts the ended subscription back into the cart with the code applied.
- A "welcome back" banner in My Account.
- Contacts, clicks and revenue won back on the dashboard.
- Test mode sends every e-mail to your own address first.
- Monthly recurring revenue (MRR), active subscriptions, revenue per subscription and customer lifetime value.
- Gained and lost MRR per month: new, reactivated, upgraded, downgraded and cancelled.
- Churn rate by subscriptions and by revenue, split into cancellations, failed payments and expired terms.
- Retention by start month and the renewals due in the next 30 days.
- Filter by product or variation, CSV export.
安装:
- Install and activate WooCommerce and WooCommerce Subscriptions.
- Install Subscription Toolkit from Plugins → Add New Plugin and activate it.
- Open WooCommerce → Subscription Toolkit. Switch modules on or off under Settings.
- Create your first retention campaign under Retention, or a coupon with the discount type "Subscription Trial".
屏幕截图:
常见问题:
Which plugins are required?
WooCommerce 8.0+ and WooCommerce Subscriptions 5.0+. Other subscription plugins are not supported.
How can I reduce churn in WooCommerce Subscriptions?
Ask for the reason before a subscription is cancelled and answer it: a customer who finds the subscription too expensive gets a discount on the next renewals, one who needs a break gets a free month. Customers who cancel anyway can be won back with a personal offer later (Pro). The dashboard shows which reasons and offers save the most subscriptions.
Can I offer a discount or a free month instead of a cancellation?
Yes. Every cancellation reason can have its own offer: a percentage or fixed discount on a number of renewals, or a free period that moves the next payment back by days, weeks or months. The offer is applied to the subscription instantly when the customer accepts it.
How do I offer a free trial with a coupon code?
Create a coupon with the discount type "Subscription Trial" and enter the trial length, e.g. 15 days. Customers who use the code pay nothing today; the first renewal moves back by the trial length.
Which subscription metrics does the Pro version show?
Monthly recurring revenue (MRR) over time, gained and lost MRR per month, churn rate and revenue churn, the reasons subscriptions ended (cancellation, failed payment, expired term), retention by start month, customer lifetime value and the renewals due in the next 30 days – filtered by product or variation.
Does the trial coupon affect the payment gateway?
No. It only sets the initial total to 0.00 through the standard WooCommerce Subscriptions trial. Gateways that verify or pre-authorize the card at sign-up (Stripe, Payrexx, Braintree, Mollie and others) keep doing so, so the first payment after the trial runs without further action from the customer. A trial started with the coupon also survives checkout retries after a cancelled or failed payment.
Does it work with other coupon plugins?
Yes. The coupon type registers through the standard woocommerce_coupon_discount_types filter and works, for example, with Smart Coupons for WooCommerce (Pro) by WebToffee.
Does it work with cache plugins?
Yes. The popup only appears on My Account pages, which WooCommerce excludes from page caching. With WP Rocket, the popup script is excluded from "Delay JavaScript execution" automatically.
How do I get the Pro version?
Click "Upgrade to Pro" in WooCommerce → Subscription Toolkit. After the purchase, download the Pro version from your account there, from the purchase e-mail or from the Freemius customer portal. Install it under Plugins → Add New Plugin → Upload Plugin and enter your license key when asked. The free version is then switched off automatically; all settings are kept.
更新日志:
- The plugin is now called Subscription Toolkit (by NAVEST). Nothing changes in your settings, data or license.
- New: after the first saved subscription or converted trial, the plugin page asks once for a review on WordPress.org ("Maybe later" / "Don't ask again").
- New (Pro): Metrics – MRR over time, gained and lost MRR per month, churn rate and revenue churn, churn by reason (cancellation, failed payment, expired term), retention by start month, customer lifetime value and the renewals of the next 30 days. Filter by product or variation, CSV export. The history is built from existing subscriptions on activation.
- New: Metrics can be switched on or off under Settings → Modules like the other modules.
- Fix: the Win-back tab now follows its module switch. Pro modules are switched on once on the first start of the Pro version.
- Fix: the license key is entered in the Pro version; the free version now explains how to get it.
- Improved: Freemius screens in the plugin's colours.
- New: Retention module - cancellation survey popup in My Account with a free period or a discount per reason, campaigns by product or category, survey responses with filters and CSV export.
- New: Dashboard with trial conversion, saved cancellations, save rate and revenue, including a 12-month projection. Existing trial subscriptions can be imported under Settings → Tools.
- New: Multilingual support for WPML, Polylang, TranslatePress and Weglot, per-language campaign texts, Loco Translate support and French translations.
- New (Pro): Win-back e-mail sequence with personal codes, "welcome back" banner in My Account and contact overview.
- Licensing and the Pro upgrade are provided by the Freemius SDK (opt-in, see "External services").
- Initial public release under the name NAVEST Toolkit for WooCommerce.
- Trial Coupons module: registers a "Subscription Trial" coupon type. When applied, the initial cart total drops to 0.00 and the first recurring payment is pushed out by the configured trial length. Compatible with Smart Coupons for WooCommerce (Pro) by WebToffee — the type registers via the standard
woocommerce_coupon_discount_typesfilter. - Robust against gateway retry flows: the trial is re-applied via WCS's own trial getters (
woocommerce_subscriptions_product_trial_length/_period) reading straight from post meta, so a cancelled or failed payment followed by a checkout retry keeps the trial intact. - German translations bundled (de_DE, de_CH, de_AT). Rewrites the ungrammatical WooCommerce Subscriptions German phrase "mit ein 15-Tage kostenlose Testphase" into the correct dative form "mit 15 Tagen kostenloser Testphase".
- Optional debug logging via WooCommerce's logger (source
navest-trial-coupons), enabled bydefine( 'WCST_DEBUG', true );in wp-config.php or automatically whenWP_DEBUGis on.