OpenDoor Marketing + Social Plugin

Personal connections influence and inform every level of consumer engagement, in fact... 92% of consumers around the world say they trust word-of-mouth, friends and family, above all other forms of brand communication (Nielsen) 74% of consumers rely on social networks to guide purchase decisions (Gartner). The problem: Until OpenDoor there was not a single Wordpress plugin that automatically finds and surfaces the relevant connections between visitors and their relationships with brands, content and services. The solution: OpenDoor is a user friendly plugin that automatically connects the dots between content, visitors, and industry influencers via their social relationships to promote original content and add social relevance to articles. The platform also works across social networks, allowing a connection to be made from a Facebook relationship to a LinkedIn relationship etc, further extending your market reach. OpenDoor uses patent-pending technology to connect relevant professional communities with your content.

• Expand your audience and market reach through active content marketing
• Motivate professionals to share your articles through their social channels

For example... If you published an article about real estate in Austin; the plugin would automatically notify realtors in the Austin area about your article. OpenDoor Plugin, with this plugin you can:

• Categorize existing articles by industry
• Market content through industry media streams
• Add the Social Beacon to your website
• Add the Trust Pile widget
• Join the OpenDoor Publisher Network

Content Streams Installing the OpenDoor plugin includes access to the OpenDoor Publisher Network or OPN. Once it is enabled content streaming automatically begins. As new content is posted OpenDoor:

1. Analyzes content based on criteria including: keyword, geography and industry
2. Streams content to relevant industry communities and professionals

Advanced Settings Advanced settings and service options include:

• UI/UX Customization - Modify OpenDoor to look like a native part of your website
• Group Filter - Limit social connections to members of a specific company or organization
• Geo Filter - Regionalize social connections by country, state, city and zip
• CRM Integration - Add new clients to existing workflows
• SEO - Best practices for boosting website rank using OpenDoor
• Pro Assistance - Plugin Setup & Customization Service

1. Download plugin
2. http://wordpress.org/plugins/opendoor-social-referral-and-content-marketing/
3. Add OpenDoor Widget to Wordpress by either:
4. Going to your Wordpress Admin panel then select Appearance / Widgets. Drag the OpenDoor widget into a sidebar to add it.
5. Add the following tag to the appropriate location in your template directly: <div id="opn"></div>
6. Under the "Settings" menu in the Admin site click "OpenDoor", add your site title, app_id and specify relevant industries for your content.

More details and step-by-step instructions be found on the Developers website: http://www.opndr.com/developer/wordpress