PPC Masterminds

Once the plugin is installed and activated, it will add a new section within your page editor, usually at the bottom, called “PPC Masterminds Meta Settings”. That section is responsible for appending the meta title/description based on your settings. Within that section, you will need to enter the URL parameter you are using to capture paid search queries. By default, that parameter is usually “keyword”, but that can be set to whatever parameter you like. The plugin then checks for the URL parameter you indicated. When a URL parameter matches the parameter in your settings, the plugin will swap any {param} text in the title or meta description fields with that url parameter. (screenshot below). If there is no match, or if the page title or page meta description fields are empty, the page will use the All In One SEO Pack title or description instead. For example, for https://mysite.com/?my_param=Foo, if the parameter was my_param, then "{param}" would be replaced with "Foo" wherever it exists in the title and meta description.

Once the plugin is installed and activated. You can place the shortcode below anywhere within your page you want the paid search query to appear. **[url_params_to_text text="This is the {param} text you want displayed" params="word" default="This text will appear instead if no params match"] ** Please make sure you indicate what URL parameter the plugin should look for by adding it within the params field above. In the above shortcode, the URL parameter the plugin will look for is “word”. This means your URL should look something like this: https://yourwebsite.com?word=[paid-search-query] If no parameter is found, the plugin will then use the default text you indicated within the shortcode. Example in action below: Actual Ad URL: https://yourwebsite.com?word=ppc-agency Shortcode On Your Webpage: Looking for a [url_params_to_text text="This is the {param} text you want displayed" params="word" default="marketing company"]? You are here! Displayed (when parameter is found): Looking for a ppc agency? You are here! Displayed (when NO parameter is found): Looking for a marketing company? You are here!

In order to use the GeoIP feature of this plugin:

1. You will need to ensure that the Maxmind GeoLite2 City database is installed in the plugin directory. You can download this database by signing up for a free account here: https://www.maxmind.com/en/geolite2/signup. The file should come named as “GeoLite2-City.mmdb”. It will need to be placed in the “[PLUGIN_DIRECTORY]/ppcmasterminds/includes/geoip/” folder.
2. Once the above steps are complete, you can place the shortcode below anywhere within your page to display the approximate location of the user based on their public IP address.