Profitly — Profit Analytics for WooCommerce

WooCommerce shows you revenue. Profitly shows you profit. Your WooCommerce reports tell you how much money came in. They do not tell you how much you actually kept after the cost of your products, payment gateway fees, and shipping. Most store owners are guessing at their real margins — and many discover too late that their "best-selling" product is barely breaking even. Profitly fixes that. It captures the true cost behind every order and shows you real, per-order and per-product profit — right inside your WordPress admin. No spreadsheets, no exporting data to an external service, no monthly subscription. Your financial data stays on your own server. What Profitly does

• Cost of Goods (COGS) tracking — Add your real cost per product and per variation. Bulk-import costs via CSV.
• Real profit per order — Revenue minus COGS, payment gateway fees, and shipping cost, calculated for every order.
• Gross margin at a glance — See each product's gross margin right in your Products list.
• Profit reports — Today, last 7 days, and last 30 days, with revenue, net profit, order count, and average margin, plus period-over-period comparison.
• Top & bottom products — Instantly see your 10 most profitable products and your 10 loss-making products.
• Profit Target Planner — Enter the profit you want to make and see the revenue, orders, and daily pace needed to get there, based on your own historical margin.
• Dashboard widget — A quick profit snapshot on your WordPress dashboard.
• CSV export — Export your order-level profit data for the last 30 days.

The feature that sets Profitly apart: cost snapshotting This is the detail that most profit plugins get wrong, and it matters more than anything else. When an order is placed, Profitly snapshots the cost of goods onto that order. If your supplier raises prices next month and you update your product costs, your past profit reports do not change. Your history stays accurate. This is essential for trustworthy bookkeeping — a profit report you cannot trust is worse than no report at all. Accurate financial math Profitly uses precise decimal arithmetic for all monetary calculations — no floating-point rounding errors that quietly throw your numbers off. Every figure is calculated the way an accountant would expect. Built for real shipping costs WooCommerce records what your customer paid for shipping — that is revenue, not cost. Profitly lets you record what you actually pay to fulfill an order, so your profit reflects reality. Choose the model that fits your store:

• Carrier estimate — Set an average shipping cost per shipping zone.
• Customer-paid — Use the shipping amount the customer paid (for stores that pass shipping through at cost).
• Included / not applicable — For digital products or stores where shipping is already in your product cost.

You can also override the shipping cost on any individual order. Plan around the profit you want The Profit Target Planner (Profitly → Profit Target) works backwards from a profit goal. Pick a planning period (this month, next month, this quarter, or a custom range) and a historical baseline (last 30 days, 90 days, or 12 months), enter your target profit, and Profitly shows the revenue and order count required — plus the daily pace, how that compares with your current trajectory, and how much less revenue you would need at a better margin. It is a projection from your own Profitly data, not a full business forecast: it does not know about salaries, rent, software, taxes, or financing costs, and Profitly says so on the page. Refunds handled correctly When you refund an order, Profitly reduces revenue and the associated cost of goods — but it correctly keeps the payment gateway fee as a loss, because gateways typically don't refund their fee. Your net profit reflects what really happened. Works with modern WooCommerce

• HPOS compatible — Fully supports WooCommerce High-Performance Order Storage from day one.
• Blocks checkout compatible — Works with both the classic and block-based checkout.
• Your data stays yours — Everything runs on your own site. Nothing is sent to an external server.

Who Profitly is for

• Store owners who offer free or flat-rate shipping and suspect it's eating their margin.
• Sellers running discounts and campaigns who need to know the real profit impact.
• Dropshippers and D2C brands tracking supplier costs against selling prices.
• Anyone who has ever asked, "I'm making sales — so why isn't there more money in the bank?"

Automatic installation

1. Go to Plugins → Add New in your WordPress admin.
2. Search for "Profitly".
3. Click Install Now, then Activate.

Manual installation

1. Download the plugin ZIP file.
2. Go to Plugins → Add New → Upload Plugin.
3. Choose the ZIP file and click Install Now, then Activate.

After activation

1. Make sure WooCommerce is installed and active (Profitly requires it).
2. Open the new Profitly menu in your admin sidebar.
3. Go to Profitly → Settings and enter your payment gateway fees and shipping costs.
4. Add a Cost of Goods value to your products (on each product's edit screen, or bulk-import via CSV).
5. Your profit reports will begin populating as new orders come in.

Note: Profit is calculated from the cost of goods recorded at the time an order is placed. For accurate reporting, add your product costs before you start selling.

1.0.2 (August 28, 2026)

• New: Profit Target Planner - enter a profit goal and see the revenue, orders, and daily pace required to hit it, based on your own historical margin.
• New: margin sensitivity table showing the revenue needed at different net margins.
• Declared WooCommerce compatibility in the plugin header (requires 8.2, tested up to 11.0).
• Tested up to WordPress 7.1.
• Refined the planner screen layout to match WooCommerce admin styling.

1.0.1

• Renamed the plugin to Profitly.
• Moved all admin styles and scripts into properly enqueued asset files (no more inline <style>/<script>), per WordPress.org guidelines.

1.0.0

• Initial release.
• Cost of Goods (COGS) tracking for products and variations.
• Cost snapshotting onto orders at creation time for accurate historical reporting.
• Per-order profit calculation including COGS, payment gateway fees, and shipping costs.
• Configurable gateway fee model (percentage, fixed, and calculation basis) per gateway.
• Configurable shipping cost model (carrier estimate per zone, customer-paid, or included).
• Refund handling that preserves gateway fees as a loss.
• Profit reports for today, last 7 days, and last 30 days with period comparison.
• Top 10 most profitable and top 10 loss-making product tables.
• Gross margin column in the Products list.
• Per-order profit breakdown metabox.
• WordPress dashboard profit widget.
• CSV export of order-level profit data.
• HPOS and block checkout compatibility.