Relatura Directory Optimizer helps WordPress directory owners optimize and normalize listing data into consistent, structured formats using AI-powered normalization.
Directory websites already contain valuable business and service information. Relatura adds a structured normalization layer on top of your existing content, without requiring you to rebuild your site or overwrite your original data.
Instead of rewriting posts, Relatura generates normalized field values based on your configured mappings and stores them separately as post meta. Your original listing content remains intact.
This creates a consistent internal representation of your directory data, helping standardize formatting and improve structured consistency across listings.
Why Normalization Matters
Directory data is often inconsistent:
- Phone numbers formatted differently
- Mixed capitalization
- Extra whitespace or hidden characters
- Inconsistent address structures
- Unstructured contact fields
Relatura uses AI-powered normalization to standardize mapped listing fields into predictable, consistent formats.
The result is optimized listings backed by a structured normalization layer.
Scan First. Then Optimize.
Relatura introduces a safe, scan-first workflow.
Scan\
Preview normalization results without writing data. Scan is read-only and allows administrators to review how mapped fields would be normalized.
Optimize Listings\
Generate normalized field values using AI and store them internally as structured post meta. Original listing content and custom fields remain unchanged.
This approach provides transparency, control, and safety.
Core Features
- Field mapping from directory data to a normalized schema
- AI-powered normalization via secure external processing
- Scan (read-only preview mode)
- Optimize Listings (stores normalized outputs separately)
- Execution summaries and per-listing normalized field storage
- Structured normalization layer stored independently from original data
- Compatible with directory-style custom post types
Relatura focuses on directory data normalization and structured consistency. It is not a traditional SEO plugin.
Relatura is currently in early live beta. Limits and features may evolve as we gather feedback.