ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds, GTM & Clarity)

Even if the plugin is sending events perfectly, Meta will drop them if your domain is not authorized. You must verify your domain inside your Meta Business Settings. Once verified, go to your Events Manager, locate the Aggregated Event Measurement (or Web Event Configurations) tab, and assign your pixel and specific events (like Purchase, Lead, or AddToCart) to that verified domain.

Not at all. ROAS Tool Kits features a 100% Host-Native CAPI routing engine. It securely processes and pushes the server payloads directly from your existing WordPress hosting server environment, saving you monthly third-party server costs and bypassing browser ad-blockers.

The plugin automatically generates unique, unified event_id structures (e.g., pur_1234) and passes them simultaneously to both the browser pixel and the server-side API. Meta and TikTok's algorithms use this exact ID to perfectly deduplicate the events, ensuring your campaign ROAS remains highly accurate and avoids double-counting.

Standard ad-blockers block requests going to standard tracking URLs. The Pro version utilizes a custom internal REST API endpoint (/wp-json/roas-analytics/v1/track/). Events are sent to your own domain first (which ad-blockers ignore), and then your server securely routes the data to Meta CAPI, TikTok Events API, and GA4.

Yes. Our embedded JavaScript tracking engine utilizes a robust, double-layered DOM scraping technique to detect high-intent events. If your custom theme uses unique HTML structures that block standard scraping, the plugin automatically falls back to an absolute PHP-injected value directly from the database, guaranteeing your conversion values never drop to zero.

When running multi-step funnels or cross-domain campaigns, page builders and redirects can sometimes strip UTM parameters before a user actually converts. The UTM Persistence Engine stores utm_source, fbclid, gclid, and ttclid inside browser cookies to protect your attribution across subdomains and long user sessions.

Yes! The plugin generates live endpoints (/feed/meta-catalog/ and /feed/meta-products/) that perfectly match the required strict formatting for Meta Commerce Manager, Google Merchant Center, and TikTok Catalog Manager. It also automatically syncs your stock status and pricing.

The Free version pulls standard WordPress titles and categories. If you upgrade to Pro, the feed engine automatically detects Yoast SEO (or standard WP hierarchy) and injects your optimized SEO titles into the custom_label_0 field, and your primary categories into the custom_label_1 field in your Meta Catalog. Ensure you map these custom fields correctly when setting up your Data Source in Meta Commerce Manager.

If the ad platform returns an error when you paste your URL, you simply need to flush your permalinks. Go to your WordPress Dashboard > Settings > Permalinks, and click "Save Changes" at the bottom. Test the URL in your browser to verify you see raw XML code, and then paste it into your Ad Manager.

Instead of waiting 12 hours for a cache refresh, the real-time invalidation engine instantly clears your product feed cache the moment you update a price or stock status in WooCommerce, ensuring your dynamic ads never display outdated information to a customer.

Yes! If you enable GA4 or Google Ads in the Google Hub tab, all High-Intent events (like ScrollDepth70, TimeOnSite3Min, PageView3, and Composite Triggers) are dual-routed. They will fire to Meta, TikTok, and Google automatically, allowing you to build identical high-intent retargeting audiences.

Yes, if you are a PRO user! The plugin automatically pipes your dynamic traffic_source, custom events, and composite milestones directly into Clarity as Custom Tags. You can load your Clarity dashboard and instantly filter playbacks to only show users arriving from specific paid ad channels who engaged deeply with your content.

No. Version 1.7.4+ introduces critical main-thread offloading. We inject high-priority DNS Resource Hints at priority 1 to establish server connections instantly in the background, minimizing render-blocking load.

Yes, the plugin includes a native dashboard toggle for Google Consent Mode v2, which enforces standard analytical security parameter protocols natively before firing tracking tags.