ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds & GTM)
| 开发者 |
roasmetatools
freemius roasmediatools |
|---|---|
| 更新时间 | 2026年6月20日 12:00 |
| PHP版本: | 8.0 及以上 |
| WordPress版本: | 7.0 |
| 版权: | GPLv2 or later |
详情介绍:
ROAS Tool Kits is the ultimate attribution and catalog infrastructure for modern media buyers and arbitrage marketers.
Whether you are scaling WooCommerce E-commerce or running high-volume Advantage+ Arbitrage campaigns, this plugin restores your attribution data and seamlessly generates the XML feeds Meta and TikTok need to scale your ads.
Core Free Features
- Host-Native Conversions API (CAPI): Route server-side events directly through your own WordPress host. No third-party servers like Stape.io or Google Cloud required.
- Unified Catalog Feeds: Instantly generate compliant XML feeds for Meta (Blog Posts & Products), Google Merchant Center, and TikTok Ads Manager.
- Meta & TikTok Core: Global tracking for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase/CompletePayment.
- Google Hub: One-click deployment for Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Remarketing, and Consent Mode v2.
- Dual-Routing Events: Automatically push all standard Meta Pixel events directly into GA4 and TikTok simultaneously.
- [PRO] Ad-Blocker Bypass Proxy: Routes frontend JavaScript tracking data to an internal WP endpoint to completely bypass strict browser ad-blockers and recover up to 30% of missing data.
- [PRO] TikTok Events API: Route high-intent events server-side to TikTok using Long-Term Access Tokens for maximum attribution accuracy.
- [PRO] GA4 Server-Side API: Dual-routes custom events directly to Google’s servers using the Measurement Protocol API secret to restore data lost to iOS tracking restrictions.
- [PRO] Automatic Advanced Matching: Automatically detects logged-in WordPress/WooCommerce users, hashes their emails securely, and injects them into the Meta/TikTok pipeline to boost Event Match Quality (EMQ).
- [PRO] UTM & Click ID Persistence Engine (v6.0): Bulletproof cross-session tracking. Captures UTMs,
fbclid,gclid, andttclidto dynamically stitch them into outbound links or send them directly into CAPI server payloads. - [PRO] Real-Time Feed Invalidation: Move beyond basic 12-hour caching. The XML catalog instantly self-destructs the millisecond a product price changes, goes out of stock, or is moved to the trash, saving wasted ad spend.
- [PRO] Event Deduplication: Automatically generates and passes synchronized
event_idhashes between the browser and server to prevent double-counting. - [PRO] High-Intent Custom Triggers: Fire granular events (Scroll Depth 50/70%, Time on Site up to 5 minutes, Multi-PageViews, and Composite Triggers) to Meta, TikTok, GA4, and Google Ads.
- [PRO] Advanced Feed SEO: Automatically pulls Yoast SEO titles and primary categories into your XML Catalog fields.
- [PRO] Negative Exclusion Audiences: Server-side tracking for WooCommerce Order Refunded and Order Cancelled events.
屏幕截图:
常见问题:
How do I get Yoast SEO titles and categories into my XML Feed?
The Free version pulls standard WordPress titles and categories. If you upgrade to Pro, the feed engine automatically detects Yoast SEO (or standard WP hierarchy) and injects your optimized SEO titles into the custom_label_0 field, and your primary categories into the custom_label_1 field in your Meta Catalog. Ensure you map these custom fields correctly when setting up your Data Source in Meta Commerce Manager.
Do the High-Intent Custom Events go to Google Analytics 4?
Yes! If you enable GA4 or Google Ads in the Google Hub tab, all High-Intent events (like ScrollDepth70, TimeOnSite3Min, PageView3, and Composite Triggers) are dual-routed. They will fire to Meta, TikTok, and Google automatically, allowing you to build identical high-intent retargeting audiences.
How does the Ad-Blocker Bypass Proxy work?
Standard ad-blockers block requests going to standard tracking URLs. The Pro version utilizes a custom internal REST API endpoint (/wp-json/roas-analytics/v1/track/). Events are sent to your own domain first (which ad-blockers ignore), and then your server securely routes the data to Meta CAPI, TikTok Events API, and GA4.
Do I need Stape.io or Server-Side GTM to use the Conversions API?
No. ROAS Tool Kits features a 100% Host-Native CAPI routing engine. It securely processes and pushes the server payloads directly from your existing WordPress hosting server environment, saving you monthly third-party server costs.
Why is Meta/TikTok rejecting my XML Feed URL?
If the ad platform returns an error when you paste your URL (e.g., /feed/tiktok-catalog/), you simply need to flush your permalinks. Go to your WordPress Dashboard > Settings > Permalinks, and click "Save Changes" at the bottom. Test the URL in your browser to verify you see raw XML code, and then paste it into your Ad Manager.
Will this slow down my website?
No. All server-side Conversions API requests are processed asynchronously in the background. They do not block the page load and will not negatively impact your Core Web Vitals or Google PageSpeed scores.
更新日志:
1.7.1
- Include More currency to Post product feed
- Enhanced CAPI "Pipeline" structure for cleaner, safer payload sanitation and strict adherence to API schema requirements.
- Feature: Google Merchant Center Apparel & Taxonomy Engine. Dynamically scrapes and injects
g:color,g:size,g:gender,g:age_group,g:product_type, andg:sale_pricefor live inventory. - Feature: Dynamic WooCommerce Data Payloads.
AddToCartandInitiateCheckoutnow extract and pass exactcontent_ids,value, andcurrencyattributes for perfect Dynamic Ads matching. - Fix: Meta CAPI
_fbcTimestamp Compliance. Upgraded standard server clock formatting to the required 13-digit millisecond string to satisfy strict Meta API validation rules. - Fix: Event Debouncing Engine. Deployed a 500ms cooldown window to prevent
AddToCartrace conditions and duplicate event firing on overlapping theme builders (like Divi). - Fix: Strict ISO Currency Validation. Prevents Meta Conversions API rejections by sanitizing empty string data output and forcing standardized fallbacks.
- Fix: Restored default
value = 0data injection to ensure Custom Event Objectives function correctly inside Meta Ads Manager. - Feature: Refined REST API logic with
PageViewserver-side suppression logic protecting data alignment and reducing compute costs. - Feature: Extended support within the Server-Side Tracking framework directly accommodating GA4 Event Deduplication parameters (
event_idstring extraction inside proxy handler).
- Update: Updated GA4 Server tracking
- Feature: Added dedicated TikTok Hub (Pixel integration + Events API for Pro users).
- Feature: Added TikTok Unified Catalog Feed (
/feed/tiktok-catalog/) to streamline shop integration. - Update: Bumped version to 1.6.6.
- Update: Updated Freemius integration to handle new Premium Slug (
roas-tool-kits-for-meta-google-premium).
- Maintenance: Incremented version number and synced dashboard UI.
- Update: Integrated official branding and direct documentation links (roastoolkit.com) into the plugin header and dashboard UI.
- Security: Strengthened programmatic server-side
$is_progating for custom telemetry tracking to prevent unauthorized database manipulation.
- Major Upgrade: Added Ad-Blocker Bypass Proxy via custom REST API to ensure server-side tracking survives strict browser extensions.
- Feature: Added GA4 Server-Side Measurement Protocol routing (Dual-routes Meta CAPI and GA4 events natively).
- Feature: Added Google Ads tag (
AW-XXXXXXXXX) support with automatic High-Intent event syncing for Google Audience Remarketing. - Feature: Introduced Click ID Recovery (
fbclid,gclid) and automatic server payload stitching for perfect attribution. - Feature: Added Automatic Meta Advanced Matching (automatically hashes logged-in WooCommerce customer emails to boost Event Match Quality).
- Feature: Advanced Feed Scheduling with custom cache intervals (Live, 1hr, 6hr, 12hr).
- Feature: Bulletproof Real-Time Feed Invalidation instantly clears the XML cache on WooCommerce product edits, stock changes, new variations, or trash deletions.
- Major Upgrade: Rebuilt UTM & Click ID Persistence Engine (v6.0) to bypass Elementor page-builder redirects.
- Feature: High-Intent events now dual-route directly to Google Analytics 4 (
gtagglobal bridge). - Feature: Added extended engagement triggers (Time on Site: 3 Min, 5 Min & PageViews: 4, 5).
- Feature: Added new high-value composite events (2Mins + 2PV, 3Mins + 3PV).
- Feature: Advanced ViewContent dynamic data injection (passes exact price, currency, category, and IDs for Dynamic Ads).
- Fix: Universal Click Interceptor deployed for WooCommerce Add-To-Cart buttons (captures AJAX and custom Elementor clicks).
- UI: Rebuilt dashboard with a cleaner, color-coded, tabbed interface and unified "Pro" badges.
- UI: Added 1-Click Copy buttons to Catalog Feed URLs.
- Update: Moved permalink flush warning and added explicit
custom_label_0andcustom_label_1SEO mapping instructions to the dashboard.
- Initial stable release of the unified tracking and feed engine.