Ruxo SEO

Ruxo SEO is an AI-first SEO suite built specifically for WooCommerce stores with large product catalogs. If you run a shop with hundreds or thousands of products, writing a unique SEO title, meta description, focus keyword and alt text for every single one is impossible by hand. Ruxo SEO does it for you: it reads each product's real data — name, attributes, category, and your own brand context — and uses AI to generate optimized, on-brand content in bulk. It then gets that content found fast, pushing new and updated URLs to search engines instantly via IndexNow, the Google Indexing API and Bing, and keeps your visibility measurable across both classic search engines and the new generation of AI answer engines. Optimized for GEO, not just SEO. GEO — Generative Engine Optimization — is the practice of making your content understandable and quotable by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews, the same way SEO makes it rank in Google. As more shoppers ask an AI assistant "what's the best X to buy?" instead of scrolling a results page, being cited by the AI becomes as important as ranking on Google. Ruxo SEO is one of the few plugins that treats GEO as a core feature: it publishes machine-readable brand and product context (llms.txt and ai-context.txt), monitors your visibility inside AI answers, and flags when your own pages compete against each other — so your store stays discoverable no matter where people search. Built for WooCommerce, from the ground up. Unlike generic SEO plugins bolted onto WooCommerce, Ruxo SEO is designed around the ecommerce workflow: variable products, product attributes, category context, shipping and return data, and store-wide bulk operations are first-class citizens, not afterthoughts. Flexible AI setup. On WordPress 7.0+, Ruxo SEO plugs into the native WordPress AI Client (Settings → Connectors): you configure your AI provider once and every compatible plugin shares it. On WordPress 6.x, you simply enter your own OpenAI or Google Gemini API key in the plugin settings. Either way, you own the AI account — the plugin sends data directly from your site to the provider you chose. Nothing is routed through ruxoseo.com, and there is no telemetry or "home-call" of any kind. AI content generation The core of Ruxo SEO. Instead of a blank field for every product, you get AI-written content grounded in your actual catalog and your brand voice.

• AI Bulk Generation -- generate SEO titles, meta descriptions, focus keywords, tags, and full product descriptions for hundreds of products in one run, with a live progress queue you can pause and resume.
• Brand-aware prompts -- feed the AI your brand context, tone of voice and a style example, so the output sounds like your store, not a generic template.
• Image SEO -- automatically generate keyword-optimized ALT text and image titles for product images (single product or bulk).
• FAQ generation -- build genuine FAQ blocks derived from each product's attributes, output with matching FAQPage schema.
• Secondary (multi) keywords -- add supporting keywords per product, with AI-powered keyword suggestions.
• Choice of AI provider -- OpenAI or Google Gemini; on WP 7.0+ the shared WordPress AI Client.

On-page optimization & SEO analysis

• Real-time SEO Analysis -- a RankMath-style checklist with a live 0-100 score for every product (SEO title, meta description, focus keyword, long description and FAQ schema), plus an "Optimize with AI" button that fixes the failing checks for you.
• SEO Oracle -- an AI task list that surfaces pages with declining performance or keywords stuck on "Page 2" of Google (positions 11-20, the Low Hanging Fruits) and turns them into concrete, prioritized recovery tasks.
• Cornerstone content -- flag your most important pages so internal linking and crawl priority favor them.
• Full meta control -- custom titles, meta descriptions, canonical URLs, robots directives and Open Graph tags, for posts, products and taxonomy terms.

Schema & Rich Snippets Automatic, valid JSON-LD so Google and AI engines understand your store.

• Structured data for Product, Offer / AggregateOffer, Review, AggregateRating, Brand, FAQ, Organization, WebSite (with Sitelinks Search Box), Person, ImageObject, BreadcrumbList and LocalBusiness.
• Rich WooCommerce Offer details -- price, availability, shipping time (OfferShippingDetails) and return policy (MerchantReturnPolicy) for eligible Google merchant rich results.
• Breadcrumbs -- a configurable breadcrumb trail via shortcode with optional auto-display on WooCommerce products, matched by BreadcrumbList schema.

GEO -- AI search optimization Ruxo SEO's differentiator: making your store visible inside AI answers.

• llms.txt and ai-context.txt files that describe your brand, products and key facts directly to AI crawlers and generative engines.
• GEO monitor that tracks how visible you are across ChatGPT, Perplexity and Google AI Overviews.
• AI Overview cannibalization monitor -- detects keywords where several of your own pages compete against each other and proposes an AI-driven consolidation strategy.

Search Console, ranking & indexing

• Instant indexing with IndexNow -- the moment you publish or update a product, Ruxo submits the URL to IndexNow-compatible engines (Bing, Yandex and others) for near-instant crawling.
• Google Indexing API & Bing Webmaster -- request (re)indexing and pull traffic stats.
• Google Search Console dashboard -- queries, clicks, impressions and positions, plus Low Hanging Fruits recommendations, right inside WordPress.
• Rank Tracker -- track the keywords you care about with daily position history.
• Keyword Trends -- interest-over-time data from Google Trends.

Technical SEO

• Sitemaps -- image, video and Google News sitemaps.
• Redirect manager -- 301/302/307/308 redirects with automatic slug-change detection (never lose a ranking to a renamed product).
• 404 monitor with optional AI-assisted auto-redirect to the best-matching page.
• Internal link suggestions (Link Whisperer) -- find internal linking opportunities and detect orphan pages with no incoming links.
• Core Web Vitals from real-user CrUX data, plus scheduled PageSpeed monitoring.
• Indexing controls -- granular noindex for author, date, empty-term, paginated and search archives, to stop thin and duplicate content from diluting your site.

Store & Local SEO

• Google Merchant Center sync, with an AI Quick Fix for feed errors.
• Local SEO -- LocalBusiness schema plus optional Google Business Profile sync (import your name, address, opening hours and aggregate review rating straight from Google).

Analytics & tracking

• GA4 dashboard and GA4 Enhanced Ecommerce, Google Ads conversion tracking, Facebook (Meta) Pixel, Google Tag Manager, dataLayer events and lead-conversion tracking -- all toggled on only when you enter the matching ID.

Workflow, migration & data

• CSV import/export of your SEO meta for bulk editing outside WordPress.
• Custom webhooks (Zapier, Make and similar) fired on the events you choose.
• Migration -- import your existing SEO data (titles, descriptions, focus keywords, canonicals, robots) from Yoast SEO and RankMath, even if those plugins are no longer active, so you switch without losing rankings.

Getting started

1. Install & activate Ruxo SEO (WooCommerce must be active).
2. Connect your AI -- on WP 7.0+ pick your provider in Settings → Connectors, or on WP 6.x paste your OpenAI / Gemini API key. Optionally connect Google (Search Console, Merchant Center, Business Profile).
3. Bulk generate -- open AI Bulk Generation, select your products, and let Ruxo write titles, descriptions, keywords and alt text across your whole catalog.

Ruxo SEO is built for WooCommerce and requires it to be active.

16.10.2

• Update: Rewrote the plugin description with a new short description and a full, detailed feature overview -- GEO / AI-search optimization, IndexNow instant indexing, image ALT/title SEO, rank tracker, internal linking, cornerstone content, AI Overview monitor, CSV import/export, richer schema, and a Getting Started guide.
• Add: Screenshots section (General & AI, Tracking & Ads, Schema.org) and plugin icon/banner assets.

16.10.1

• Fix: Deferred cron event scheduling and removed an early-translated cron schedule label so the plugin no longer triggers "_load_textdomain_just_in_time" notices on WordPress 6.7+.
• Fix: Admin styles and scripts now bail early on non-plugin screens, and all admin CSS selectors are scoped under each page's own wrapper so they can never restyle the WordPress dashboard interface.
• Security: The rate limiter now uses atomic object-cache counters (with a transient fallback) so concurrent requests cannot bypass the configured limits.

16.10.0

• New: Google Business Profile integration for Local SEO. Connect your Google account to import your verified business details (name, address, phone, opening hours) into your Local SEO fields and LocalBusiness schema, and pull your aggregate review rating. Reuses the existing Google OAuth connection (adds the business.manage scope).

16.9.0

• New: Configurable breadcrumbs with a [ruxoseo_breadcrumbs] shortcode, optional auto-display on WooCommerce product pages, and matching BreadcrumbList schema. Customisable home label and separator.
• New: Granular archive indexing controls (Titles & Indexing tab) — add noindex to author archives, date archives, empty tag/term archives, paginated pages, and internal search results. Author noindex is now a setting instead of being forced on.

16.6.1

• Compliance: Fixed Plugin Check errors — output escaping, translators comments, wp_delete_file, input sanitization, and readme length limits for WordPress.org submission.

16.6.0

• Feature: Dashboard To-Do Today widget — auto-generated SEO tasks from real data (missing meta, page 2 keywords, 404s, zombie products) with direct action links.
• Feature: Dashboard activity timeline showing recent SEO events.
• Feature: Period filter (7/30/90 days) in the dashboard header.
• Feature: Drag-and-drop dashboard cards with per-user saved order.
• Feature: Export dashboard as PDF report.

16.5.2

• Fix: Resolved "Undefined variable \$ga4_nonce" warning on the Dashboard page when the GA4 AI Oracle section was conditionally rendered.

16.5.1

• UI: Settings panel for the new schema options — handling/transit days, author schema toggle, social profiles (sameAs), and News publication name.
• UI: Core Web Vitals (CrUX) panel in the SEO Analysis tab showing real-user LCP, INP, CLS, and FCP.

16.5.0

• Feature: AI Optimize button in the SEO Analysis tab — takes failed checks and rewrites title, meta, and suggests content improvements.
• Feature: AggregateOffer schema for variable products (price range), free-return option and delivery time in shipping schema.
• Feature: Advanced schema — Organization sameAs, WebSite SearchAction (sitelinks searchbox), Person schema for authors.
• Feature: Real-user Core Web Vitals (CrUX field data) from Chrome UX Report.
• Feature: News Sitemap (/sitemap-ruxo-news.xml) for Google News with featured images for Discover.
• Feature: Google Trends keyword interest check in the meta box.

16.4.0

• Feature: Real-time SEO Analysis checklist in the product/post meta box (RankMath-style), with a live 0-100 score and grouped checks (Basic SEO, Additional, Title Readability, Content Readability).
• Feature: Checks keyword in title/meta/URL/content/subheadings, keyword density, content length, images with alt, internal & external links, title numbers and power words, and more.
• Improvement: AI generation now follows the SEO checklist rules to produce content that scores well out of the box.

16.3.0

• Improvement: Complete English translation of the plugin interface. Over 530 additional strings wrapped for translation and translated, bringing coverage to ~100%.
• Fix: Many hardcoded Romanian texts across Settings, Dashboard, and all admin pages are now translatable.

16.2.9

• Feature: Custom AI Instructions field in Settings — write your own rules in plain language that the AI follows on every product generation.
• Improvement: Product description prompt now injects your custom instructions with high priority.
• Improvement: FAQ generation now uses the full product description and specifications for product-specific questions instead of generic ones.

16.2.8

• Feature: Noindex/Nofollow controls in the SEO meta box for posts, pages and products, plus advanced robots directives (noarchive, nosnippet, noimageindex).

16.2.7

• Fix: Bulk AI Generator and Instant Indexing pages now load their scripts reliably (moved from inline to enqueued external files with cache-busting).
• Audit: Verified all 20 AJAX actions called from JS have registered backend handlers — no dead buttons.

16.2.6

• Fix: Tab switching in Settings, About and product/post Meta Box now works reliably.
• Fix: Admin JS files use filemtime-based cache-busting to prevent browsers and caching plugins from serving stale scripts.
• Enhancement: Added event-delegation fallback so tabs switch even if the inline handler does not bind.
• Change: Text domain standardized to "ruxoseo" to match the plugin slug.
• Cleanup: Removed development test file from the distributed package.

16.2.0

• Feature: WordPress 7.0 native AI Client support (Settings → Connectors) with automatic fallback to own API key on WordPress 6.x
• Feature: Video Sitemap for WooCommerce products with video attachments
• Feature: Webhook Manager — outgoing POST webhooks to Zapier, Make, or any endpoint on SEO events, with SSRF protection
• Feature: Settings Export/Import — full configuration portability between environments; API keys and OAuth tokens excluded from exports
• Feature: Revision history for AI-generated fields with one-click restore from product edit screen
• Security: Webhook SSRF protection — validates URL scheme, resolves DNS, blocks private IP ranges and link-local addresses including AWS/GCP metadata endpoints
• Security: Settings import sanitizes all values with per-key sanitizer map; sensitive credential fields blocked from import
• Security: IDOR authorization check added to revision restore AJAX endpoint
• Security: Prompt injection sanitization applied to Google Merchant Center AI Fix inputs
• Fix: Admin JavaScript moved from inline script tags to properly enqueued external files

16.1.0

• Security: AES-256-CBC encryption for all stored API keys with random IV per encryption
• Security: Centralized nonce verification and capability check on all 25 AJAX endpoints
• Security: IDOR guard on all product-level operations
• Security: Rate limiter on AI generation endpoints
• Security: Full uninstall.php with Multisite support — removes all tables, options, meta, files, and cron jobs
• Feature: Requires Plugins header declaration for WooCommerce dependency
• Cleanup: Internal security documentation removed from distributed package
• Cleanup: Legacy category meta box duplicate removed

6.2.0

• Security: Output escaping applied consistently throughout all admin pages
• Security: WordPress coding standards applied to all input handling
• Fix: Nonce verification strengthened in all AJAX handlers
• Fix: Google OAuth callback now requires manage_options capability

6.1.0

• Feature: Main dashboard with WooCommerce revenue, orders, conversion rate, and SEO score widgets
• Feature: GSC data integrated into dashboard with low-hanging fruit and zombie content detection
• Feature: Google Merchant Center feed filtering by category and product status
• Feature: Rank Tracker with daily keyword position tracking and historical charts