Search Appearance Toolkit (SEO 44)

Search Appearance Toolkit (SEO 44) gives you control over the technical, on-page SEO factors that help search engines understand and rank your content. Key benefits include:

• Optimized Snippets: Control how your titles and descriptions appear in search results.
• Rich Results: The advanced Schema.org data helps you earn rich results like FAQs, How-Tos, and breadcrumbs in Google.
• Crawlability: A clean and comprehensive XML sitemap ensures search engines can find and index all of your important content and images.
• User Engagement: The Jump Links Block improves user experience, which is a positive ranking signal, and can help you earn "Jump to" links in search results.

While this plugin handles the crucial on-page technical SEO, it's important to remember that it cannot control other major ranking factors. These include factors such as the quality and originality of your content, your website's speed, mobile-friendliness, the number of quality backlinks pointing to your site, and your overall domain authority. Search Appearance Toolkit (SEO 44) contains effective features for optimizing your content, providing the foundation for a comprehensive SEO strategy. SEO 44 tools, like the Jump Links Block and the scanner for FAQs and How-Tos, reward the creation of thoughtful and organized content.

SEO 44 makes migration as simple as possible. Your previous SEO plugin saved the SEO data you created in your WordPress database. SEO 44 will find and use that data. Before migrating, please back up your WordPress database, including the postmeta table. Deactivate your previous SEO plugin while using SEO 44. Go to the Migration tab of the SEO 44 settings page. There you will see three keys where SEO 44 will store and update your SEO titles, descriptions, and keywords. By default, these keys will be seo44_title, seo44_description, and seo44_keywords, but they can be updated to match the locations where your website already manages SEO information. One Click Migration: The Migration tab includes a list of buttons with the names of popular SEO plugins. With one click, you can replace the seo44 keys with the standard meta keys for that other plugin. Your old data won't be copied or duplicated; you will simply pick up right where you left off with your previous SEO plugin. Two-Click Migration: If you'd like to verify which meta keys appear in your database, click the button to Scan for SEO Meta Keys The scanner will display a list of potential matching meta keys and provide suggestions for matching title, description, and keyword keys. Click Use Selected Keys and Save to accept the suggestions, telling SEO 44 to use your existing meta keys. You should now see your previous SEO titles and descriptions when you look at the SEO 44 metabox in your post editor.

Yes, the SEO 44 metabox appears and functions correctly with both the block editor and the classic editor. The advanced schema detection for FAQs and How-Tos works best with the block editor but has a fallback for the classic editor. The SEO 44 Jump Links Block is a custom block for use in the block editor.

SEO 44 helps your content look great when shared on social media platforms. You can enable the automatic generation of Open Graph (og:) tags, which Facebook, LinkedIn, and Pinterest use, and Twitter Card meta tags for when your content appears on X (formerly Twitter). This ensures your posts have the correct title, description, and preview image when shared.

The featured image of any post or page will automatically be used as the primary og:image and twitter:image tag. If you need a site-wide default image for pages that don't have a featured image, you can set a Default Social Image on the plugin's "Social Media" settings tab. This image will be used as a fallback social media image when a featured image has not been set.

Your page's schema is added as a JSON-LD script in the section of your page's HTML. To see it, go to a page on your website, right-click, and select "View Page Source." Search for the text application/ld+json to find the schema block. You can then copy the code and test it using a tool like the Schema Markup Validator.

SEO 44 creates a Person schema for the author of each article. To enhance this, it will automatically use the "Website" URL from the author's WordPress user profile to add url and @id attributes to the schema. This creates a powerful, machine-readable link between your content and its author, which helps search engines like Google build a stronger understanding of your site's authority and expertise (E-E-A-T).

The plugin intelligently scans your content for patterns that match question-and-answer formats or step-by-step instructions (when this option is enabled). The plugin locates this content and automatically generates FAQPage or HowTo schema that presents this content within the JSON-LD. The benefit of this is that Google can use this structured data to display your content in special, highly visible formats in the search results. An FAQ page might appear as a rich snippet with expandable questions, while a How-To article can be featured in a step-by-step guide. Rich snippets make your search results stand out, which can significantly improve your click-through rate (CTR).

No. The Schema Scanner will detect if your theme or another plugin is already outputting JSON-LD or Microdata. If it finds existing schema, it will notify you.

You can! The XML sitemap is a code file meant for search engines, so browsers don't display images directly. To verify that your images are included, go to your sitemap (e.g., yourwebsite.com/sitemap.xml), right-click, and select "View Page Source." You will see the image URLs listed within tags for each relevant post or page.

This can occur when WordPress has not yet recognized the new sitemap URL. To fix it, go to Settings -> Permalinks in your WordPress admin and click the "Save Changes" button. This will refresh your site's rewrite rules and make the sitemap visible. The sitemap generator also automatically disables the default WordPress sitemap.

Yes. For advanced theme development, SEO 44 provides four template tags that allow you to place the SEO and schema output in custom locations in your theme files.

• get_the_seo44_tags(): This function returns the complete block of HTML meta tags as a PHP string.
• the_seo44_tags(): This function prints (echoes) the complete block of HTML meta tags, wrapped in wp_kses to ensure security.
• get_the_seo44_schema(): This function returns the JSON-LD schema script tag as a PHP string.
• the_seo44_schema(): This function prints (echoes) the JSON-LD schema script tag.

The main Search Appearance Toolkit (SEO 44) plugin is a complete suite of tools that includes meta tag optimization, schema generation, XML sitemaps, and the Jump Links Block. The standalone Jump Links Block (SEO 44) plugin offers only the Jump Links Block functionality for users who don't need a full SEO suite. You only need one. If you are using the Search Appearance Toolkit (SEO 44) plugin, you do not need the standalone block plugin.

You can save a fully customized Jump Links block as a Block Pattern to easily reuse it across your site. This is a handy WordPress feature. With Block Patterns, you don't have to repeat the process of manually setting the same style settings for Jump Links blocks on multiple pages. That work is done for you. Here’s how:

1. Style Your Block: Add the SEO 44 Jump Links block to a page and style it exactly how you want using the settings in the sidebar (colors, layout, border radius, etc.).
2. Open the Options Menu: With the block selected, click the three-dot (⋮) options menu on the block's toolbar.
3. Create the Pattern: From the dropdown menu, select Create pattern. A pop-up window will appear.
4. Name and Configure: Give your pattern a name (e.g., "Super Stylish Jump Links"). You will see a toggle for Synced. This is an important choice:
5. Avoid Synced (ON): Don't use this setting, which will prevent you from accessing the Jump Link Block's customization features, like being able to re-order or rename the jump links.
6. Use Synced (OFF): Turn synced off before saving your custom pattern. This will create a regular pattern that, when added to other posts, renders a Jump Links Block with all your favorite styles preloaded. This independent copy of your original styled block, created through your new pattern, has full customization controls. Synced Off is the way to go!
7. Click Create: Your custom pattern is now saved!
8. Reuse Your Pattern: To use it on another page, click the main block inserter (+), go to the Patterns tab, and select the "My patterns" category. You will see your saved design, ready to be inserted with one click.