Serfe AI Discovery

AI Discovery makes your website's public content and capabilities easier for AI-powered search engines and agents to find and interpret. As AI becomes another way people discover information online, clear discovery signals and accessible content formats can help your website communicate more effectively with compatible systems.

The plugin helps establish technical foundations. No plugin can guarantee appearance in AI-generated answers or recommendations; visibility also depends on content quality, relevance, accessibility, and each platform's policies.

llms.txt is an emerging convention for a structured, curated guide to a website and relevant public content. The plugin lets you review and publish it in a machine-readable format. Support varies between platforms, so treat it as a useful signal rather than a universal requirement.

The plugin helps you review, validate, and publish crawler instructions through robots.txt. They complement your SEO configuration, each crawler interprets them independently, and they are not a security or access-control mechanism. On WordPress Multisite, each site stores and serves its own virtual robots.txt and llms.txt response without writing to the shared filesystem. Markdown and API Catalog settings also remain configurable per site.

They are machine-readable files, headers, and public endpoints that help automated systems find and understand your website. This plugin supports robots.txt, llms.txt, Markdown alternatives, Link headers, and an optional API Catalog. Provider support varies.

Markdown can offer compatible tools a cleaner, structured representation of public content than complex HTML. When enabled, eligible content is available in Markdown while HTML remains canonical for visitors.

The plugin can publish AI-related crawler preferences in robots.txt for compatible crawlers. They are not universal enforcement mechanisms. Use authentication and access controls for sensitive information.

No. It complements existing SEO tools. Those focus on search optimization, metadata, and sitemaps; AI Discovery adds controls for AI crawler communication, public-content accessibility, and machine-readable discovery information.

Yes. It can provide Markdown for eligible public products and supported catalog archives. It does not intentionally expose private orders, customer information, carts, checkout, account pages, payment endpoints, hidden products, or business data.

No. Public Markdown requires public, published content and an unauthenticated request. Administrators can review an explicit .md URL while logged in without publishing private or unpublished content. Review your configuration and permissions before enabling features.

It focuses on foundational AI Discovery capabilities and does not implement an MCP server, OAuth authorization system, Agent Skills index, or Agentic Commerce solution. After you implement one, Discovery Checks can help verify its expected public discovery state.

Start with Discovery Checks to confirm public discovery files, Link headers, Markdown responses, and optional resources. You can also use "Is It Agent-Ready" for a publicly deployed website; external tools cannot inspect local or private environments.

Serfe AI Discovery is free and open source. Visit the GitHub repository to read documentation, report issues, suggest improvements, or contribute. Serfe also offers GEO Assessments for broader AI-readiness evaluations. Visit Serfe to learn more.