Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads

Track eCommerce Events Reliably on All Browsers and Devices Browser-side scripts can be blocked or restricted, resulting in gaps in conversion data. This plugin delivers server‑side tracking for WooCommerce through Google Tag Manager - no custom code required. It transmits privacy‑compliant data from your server to:

• Google Analytics 4 (GA4)
• Meta Pixel with Facebook Conversion API
• Google Ads (Enhanced Conversions supported)
• TikTok, Snapchat, and Pinterest

How It Works WooCommerce events, such as product view, add-to-cart, checkout, and purchase, are collected client-side, forwarded to a GTM server container, and sent to the selected platforms using first-party cookies. A custom loader keeps tracking active when browser scripts are blocked. Setup in Minutes A guided wizard generates ready‑made GTM templates - enter your container IDs and start tracking. Reviews

“All‑in‑One solution with exceptional support. Integration is seamless and the team is responsive.”\ — @tizianokappa (Read full review)

Benefits

• Reduce data loss from ad‑blockers and privacy‑focused browsers by routing events server‑side.
• Maintain attribution accuracy across GA4, Google Ads, and Meta by using first‑party cookies.
• Improve compliance with privacy regulations by limiting third‑party scripts.
• Lower client‑side script load, contributing to better Core Web Vitals and site speed scores.
• Provide multi‑channel event data (Google, Meta, TikTok, Snapchat, Pinterest) from a single GTM configuration.

Free Features

• Server‑side tracking via Google Tag Manager web and server containers
• Automatic WooCommerce eCommerce events (pageview, addtocart, checkout, purchase)
• Support for GA4, Google Ads (including Enhanced Conversions), Meta Pixel +CAPI, TikTok, Snapchat and Pinterest
• First‑party cookie extension for browsers that limit third‑party cookies (Safari/iOS)
• Custom loader to continue tracking when ad‑blockers are active
• Includes 300,000 server hits (lifetime) on the free plan
• GA4 eCommerce reports available inside WordPress (free tier)
• No‑code setup wizard with GTM container templates

Premium Features Upgrade to the Premium Plan (US $499 / year) for additional capacity and hands‑on help. See full pricing details.

• Higher server‑hit quota for high‑traffic stores
• Expert configuration assistance for server‑side GTM and conversion APIs
• Priority support with responses within 24 hours — contact support@conversios.io or WhatsApp +91 72848 54854
• GA4 general reports and Google Ads reports (premium only)
• Enhanced Conversions for Google Ads — contact support@conversios.io or WhatsApp +91 72848 54854

Integrations

• Google Analytics 4 (GA4)
• Google Tag Manager (web and server containers)
• Google Ads (Conversions & Enhanced Conversions)
• Meta Pixel & Conversion API
• TikTok Pixel & Events API
• Snapchat Pixel and Conversion API

Support For assistance:

• Email – support@conversios.io
• WhatsApp – +91 72848 54854
• Documentation – Help Center

Privacy Policy You can view our detailed privacy policy here.

For a step-by-step walkthrough, see the full setup guide.

1. Install via the WordPress plugin directory or upload the ZIP.
2. Open Conversios SST in your dashboard.
3. Add your GTM web and server container IDs and domain.
4. Select the platforms to receive server-side events.
5. Save settings and verify events in GTM Preview or platform diagnostics.

1.1.0 – 17 Feb 2025

• Major Update: Automates tracking and grants 300K lifetime server hits.
• Free Lifetime Hits: Track server‑side events at no cost.
• Automated Web & Server Containers: Faster setup with no manual effort.
• Cloud‑Run Deployment: Hassle‑free server‑side infrastructure.
• Wizard‑Based UI: Step‑by‑step onboarding experience.
• Performance & Stability Fixes: Speed optimisations and bug resolutions.

1.0.9 – 23 Sep 2024

• Knowledge‑Base Docs Added
• GA4 & Google Ads Validation Fixes
• User‑Experience Enhancements

1.0.8 – 10 Sep 2024

• E‑commerce Reports Added
• Multiple Bug Fixes & Stability Improvements

1.0.7 – 14 Aug 2024

• UI Improvements
• Extensions Page Added

1.0.6 – 31 Jul 2024

• Free vs Pro Menu Template Updated
• WooCommerce‑less Design Break Fixed

1.0.5 – 26 Jul 2024

• Uninstall Feedback Form Added
• Minor UI Changes

1.0.4 – 22 Jul 2024

• PHP 8.3 Compatibility

1.0.3 – 02 Jul 2024

• Initial Release