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Server Side GTM Tracking for Google Analytics 4, Meta Conversions API & Google Ads

开发者 Conversios
更新时间 2026年1月1日 13:49

标签

analytics Google Tag Manager GTM SGTM server side tagging server side tracking gtm server side server side GTM container.

下载

1.0.5 1.0.9 1.1.0 1.0.6 1.0.8 1.0.4 1.1.1 1.0.3 1.0.7

详情介绍:

Improve purchase conversion tracking accuracy for WooCommerce with server-side tracking Browser tracking can be blocked or restricted by modern privacy settings and ad blockers, which can lead to missing purchase conversions in GA4 and ad platforms. This plugin utilizes server-side tracking through Google Tag Manager to minimize data loss, ensuring more consistent purchase conversion reporting without requiring custom code. In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios server-side tracking with GTM. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps.See the case study: Global paint brand sees 90% lift in Meta Ads with Conversios SST Reviews
"All-in-One solution with exceptional support. Integration is seamless and the team is responsive." @tizianokappa (Read full review)

安装:

  1. Install and activate the plugin from Plugins > Add New.
  2. Open Conversios > Server Side Tagging via GTM in your WordPress dashboard.
  3. Set up tracking (choose one):
  4. Wizard: Click "Start Your Setup Now" and connect your GTM Web Container, Server Container, and Server Set-up URL.
  5. Manual: Enter the same GTM details directly in the sGTM tab, then add IDs in GA4 / Google Ads / Meta / Other Pixels tabs.
  6. Save settings and verify tracking using GTM Preview and platform diagnostics.
Notes:

屏幕截图:

  • **GA4 Setup Panel**
  • **Google Ads Conversion Setup**
  • **Meta Pixel & CAPI Configuration**
  • **TikTok & Snapchat Pixel Configuration**
  • **GA4 and Google Ads Reporting Dashboard**
  • **Advanced Settings Panel**

常见问题:

Does this plugin work only with WooCommerce?

WooCommerce is recommended for full purchase conversion tracking. If WooCommerce is active, the plugin can track key store actions like add to cart, checkout, and purchase conversion.

What counts as a purchase conversion?

A purchase conversion is counted when the customer completes checkout and reaches the order confirmation (thank-you) page.

Which platforms can I send purchase conversions to?

You can send purchase conversion data to Google Analytics 4 (GA4), Google Ads (including Enhanced Conversions), Meta Pixel with Conversions API (CAPI), and other supported pixels like TikTok, Snapchat, and Pinterest.

Which payment methods are supported for purchase tracking?

Purchase conversions support common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay.

What if my store uses a custom cart, cart drawer, or AJAX add to cart?

If your theme uses a custom cart flow, cart drawer, or AJAX add to cart, add to cart or purchase tracking may need customization. Contact us at info@conversios.io and we will help you map it correctly.

Do I need Google Tag Manager (GTM) to use this plugin?

Yes. This plugin works with Google Tag Manager. You will connect your GTM Web Container and GTM Server container details in the plugin settings.

Do you have a tool to check if tracking is working?

Yes. You can use our free Website Tracking Checker Tool to validate your setup: Website Tracking Checker Tool You can also follow this troubleshooting guide: How to validate server-side GTM

Does this support Consent Mode v2?

Yes. Consent Mode v2 is supported. If you want help configuring Consent Mode with your cookie banner, contact us at info@conversios.io.

How can I verify that purchase conversions are working?

Use GTM Preview to confirm requests are reaching your GTM Server container. Then place a test order and verify purchase conversions in GA4 / Meta / Google Ads diagnostics.

更新日志:

1.1.1 – 11 Jul 2025 1.1.0 – 17 Feb 2025 1.0.9 – 23 Sep 2024 1.0.8 – 10 Sep 2024 1.0.7 – 14 Aug 2024 1.0.6 – 31 Jul 2024 1.0.5 – 26 Jul 2024 1.0.4 – 22 Jul 2024 1.0.3 – 02 Jul 2024