Simple Web Marketing Attribution
| 开发者 |
SimpleWebMarketing.com
simplewebmarketing |
|---|---|
| 更新时间 | 2026年1月28日 07:45 |
| PHP版本: | 7.0 及以上 |
| WordPress版本: | 6.9 |
| 版权: | GPLv2 or later |
| 版权网址: | 版权信息 |
详情介绍:
The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters and referrer information. It stores this data in the visitor's browser local storage and automatically populates hidden fields in your WordPress forms.
This plugin provides a straightforward way to track and store marketing attribution data from your website visitors. It captures common attribution parameters like UTM source, medium, campaign, term, and content, as well as the referrer URL. This information is stored to help you understand where your website traffic is coming from and which marketing channels are most effective.
The plugin includes:
- A lightweight JavaScript file to capture url attribution data from the browser.
- An admin dashboard to view instructions for using the plugin.
- A UTM tag generator and logging tool.
- A HubSpot proxy to forward attribution data to your HubSpot account.
- Tested with HubSpot, Contact Form 7, WPForms, and Ninja Forms.
屏幕截图:
常见问题:
How does the plugin work?
The plugin uses a small JavaScript file to capture UTM parameters from the URL and the referrer from the browser. This data is then stored in the website visitors browser's local storage and copied into any form they submit that contains hidden text input fields. The hidden fields must have either a name, ID, or class attribute with a value matching the UTM parameter you want to capture.
Where can I see the attribution data?
The attribution data is captured with the form submission without the website visitor having to fill it into the form. Keeping the ad source data with the user contact info makes it possible to identify the online marketing source of customers.
更新日志:
1.1.0
- Privacy by Design: Added support for Global Privacy Control (GPC).
- Consent Management: Integrated with 3rd-party cookie banners and added "Strict/Opt-in" and "Default/Opt-out" operating modes.
- Automated Cleanup: LocalStorage data is now immediately wiped if a visitor revokes consent.
- Technical Disclosure Helper: New dashboard section with copy-pasteable text for site Privacy Policies.
- Developer Events: New
swma_consent_updatedEvent for custom CMP integrations.
- Bumped version to 1.0.1.
- Updated REST API permissions to allow logged-it users to access dashboard and link builder.
- Verified clean uninstallation.
- Final release preparation.
- Initial release.